"BeiJiaXing" is a rotary hot pot fast-food brand established by Gansu BeiJiaXing Catering Management Co., Ltd. in 2014. Founder Mr. Zhang Zongcheng, with his love and persistence in catering, has broken the traditional hot pot model and created the perfect combination of traditional hot pot flavor and a fashionable dining experience for the BeiJiaXing rotary hot pot, fundamentally changing and innovating.
The unique concept of “string and spin,” one person, one pot, has given rise to the new navigation mark of Little Hot Pot. One person one pot, one yuan one string, a hundred dishes, a hundred deliciousness; hot pot fast food, convenient and affordable, characterized by “fast.” It not only retains the characteristics of traditional hot pot but also meets the ever-changing needs of consumers.
The entire dining time from ordering to eating does not exceed half an hour, which is convenient and fast, with a super-high turnover rate. Fully in line with fast-paced city life, it lets your life be filled with the comfort and warmth of home.
BeiJiaXing Rotary Hot Pot franchise opportunities
- Unique dining method: BeiJiaXing is a rotary hot pot brand that adopts a “one person, one pot” dining mode. Customers can freely choose dishes and flavors according to their preferences and appetite. This model not only improves the convenience of dining but also increases the restaurant’s turnover rate.
- Rich selection of dishes: BeiJiaXing Rotary Hot Pot offers over a hundred dishes to choose from, including various meats, seafood, vegetables, and more. Customers can freely mix and enjoy the fun of hot pot according to their own tastes and preferences.
- Traditional hot pot flavor: While retaining the traditional hot pot flavor, BeiJiaXing’s rotary hot pot incorporates modern dining elements, allowing customers to experience traditional hot pot culture while enjoying delicious food.
- Fashionable dining environment: The dining environment of BeiJiaXing Rotary Hot Pot is fashionable and comfortable, suitable for various occasions and groups. Whether it’s friends’ gatherings, family dinners, or business banquets, you can find a satisfying experience here.
BeiJiaXing Franchise Service Process
- Consultation: Franchisees can contact us by phone, email, or online customer service to learn more detailed information about the BeiJiaXing Rotary Hot Pot franchise.
- Submission of application: Franchisees shall submit their franchise application as required, including personal information, intended regions, investment plans, etc.
- Review: We review the submitted application, evaluate the qualifications and conditions of franchisees, and ensure compliance with our requirements.
- Site selection: Evaluate the site, guide proper selection, and, if necessary, send an experienced manager to the location for an on-site assessment; conduct a store risk assessment based on the business district where the store is located.
- Contract signing: After approval, the franchisee signs a franchise contract with us, clarifying the rights and obligations of both parties.
- Training: After signing, we provide comprehensive training for franchisees, including employee management, marketing strategies, kitchen operations, etc.
- Opening preparation: After completing the training, franchisees carry out pre-opening preparation work, including decoration design, food procurement, personnel configuration, etc.
- Opening: After the preparation work is completed, the franchisee can officially open and start operating the BeiJiaXing rotary hot pot.
- Post support: After opening, we continue to provide support to franchisees, including ingredient supply, technical guidance, marketing planning, etc.
SIZE OF area
- The storefront area is about 120–250 square meters, and the width should not be less than 4.2 meters.
- The store site must be street-facing and on the first floor. There should be parking lots nearby. The preferred area is the catering area of a commercial complex. If the site is located in a commercial complex, it does not matter which floor the store is on.
- Equipped with water supply, drainage, and smoke exhaust, with a lease term of more than 3 years. Electrical capacity needs to be over 65 kilowatts, with a 380V three-phase power supply.
- The average dinner-time passenger flow shall not be less than 600 people per hour.
- Halal franchise stores must have a Muslim legal representative, or collaborate with a Muslim who will serve as the legal representative and participate in the management and supervision of halal food.
FRANCHISE OFFER
Franchise Fees (including related terms)
- initial fee: 30,000 USD / store
- deposit: 5,000 USD (refundable after 3 years)
- royalty: 4%
- franchise term: 3 years for single store / 6 years for national exclusive right
Supporting Service List and Description
- store design: including front of house and back of house
- training: in Lanzhou for 15 days (more than 3 staff recommended)
- onsite support: 1 manager, 15 days — local partner pays for lodging and meals
- all workstation SOPs
- R&D: new product / local product R&D
- Marketing: annual plan sharing, store promotion suggestions, KV sharing
- Operation support: sustainable operation support, sales enhancement, monthly meetings to help franchisees continuously improve operating efficiency and service quality.
How much does the BeiJiaXing Rotary Hot Pot franchise cost?
BeiJiaXing Rotary Hot Pot has a franchise fee of $30,000, with a total initial investment of $136,000.
Initial Investment: $136,000
Investment for 130 m² (excluding the franchise fee)
| item | cost rmb (usd) | others |
|---|---|---|
| rental | 300,000 (~41,000 USD) | depends on local price |
| dorm | 45,000.00 (~6,000 USD) | depends on local price |
| design | 15,000.00 (~2,000 USD) | front & back of house |
| decoration | 200,000.00 (~27,000 USD) | depends on local price (including all decoration) |
| outdoor decoration | 40,000 (~5,500 USD) | outdoor logo and LED |
| equipment | 260,000.00 (~35,500 USD) |
|
| promotion | 20,000.00 (~2,700 USD) | social media, posts, promotion materials |
| opening payment | 120,000.00 (~16,400 USD) | raw materials, salary, and others for the first several months. |
| In total | 1,000,000.00 (~136,100 USD) |
Payback period: 12 months
Average turnover per month: $17,000
Royalties: 4%
Franchise fees: $30,000
- store design: including front of house and back of house
- training: in Lanzhou for 15 days (more than 3 staff recommended)
- onsite support: 1 manager, 15 days — local partner pays for lodging and meals
- all workstation SOPs
- R&D: new product / local product R&D
- Marketing: annual plan sharing, store promotion suggestions, KV sharing
- Operation support: sustainable operation support, sales enhancement, monthly meetings to help franchisees continuously improve operating efficiency and service quality
BUSINESS MODEL
Financial Performance
- Upfront Investment
Investment for 130 m² (excluding the franchise fee)
| item | cost rmb (usd) | others |
|---|---|---|
| rental | 300,000 (~41,000 USD) | depends on local price |
| dorm | 45,000.00 (~6,000 USD) | depends on local price |
| design | 15,000.00 (~2,000 USD) | front & back of house |
| decoration | 200,000.00 (~27,000 USD) | depends on local price (including all decoration) |
| outdoor decoration | 40,000 (~5,500 USD) | outdoor logo and LED |
| equipment | 260,000.00 (~35,500 USD) |
|
| promotion | 20,000.00 (~2,700 USD | social media, posts, promotion materials |
| opening payment | 120,000.00 (~16,400 USD) | raw materials, salary, and others for the first several months. |
| In total | 1,000,000.00 (~136,100 USD) |
- Estimation of Financial Performance (COS, Labor, rental for international stores)
- store concept: standard store
- investment: 1,000,000.00 RMB
- gross sales: 3,500,000.00 RMB
- per person ticket: 45.00
- gross profit: 58%
- labor cost: 18%
- net profit: 15%
- payback period: 12 months
- average rental agreement term: 36 months
- restaurant size: 130 m²
ROI and PP
ROI: 15% average with a 12-month payback.
Business Model
- Innovative Product Design: BeiJiaXing Rotary Hot Pot innovates the dishes and forms of traditional hot pot, introducing a unique form of “one person, one pot.” Generally, customers pay more attention to pot flavor, dipping ingredients, food taste, and price factors. For the new Chinese style of rotary hot pot, we have achieved a variety of pot flavors and dishes, and the price is our biggest advantage. Each person has one pot, and the dishes can be freely selected, eating as much as they want, avoiding the problem of the high price of pot flavors and single dishes in traditional hot pot. This enables consumers to choose dishes and pot flavors that suit their tastes and needs.
- Unique dining environment: BeiJiaXing Rotary Hot Pot has overturned the traditional dining model. The rotary bar design incorporates a rotating + string + semi self-service business model. Hot pot can be eaten by one person or a group, with the customer’s goals of time-saving, peace of mind, affordability, and delicious food. Therefore, we have avoided problems of traditional hot pot such as inconvenient seating, time-consuming ordering, and slow serving of pot flavors, achieving ease, convenience, and liveliness.
- Efficient operation mode: BeiJiaXing Rotary Hot Pot adopts an efficient operation mode, where all products are presented on the rotary bar. After customers order the pot, they can start choosing their favorite items to boil, reducing the traditional ordering and serving process of hot pot and greatly improving efficiency.
- Franchise operation mode: BeiJiaXing Rotary Hot Pot operates through franchising, achieving profitability by collecting franchise fees and royalties from franchisees. This business model enables rapid expansion, increasing brand awareness and market share.
- Diversified marketing strategy: BeiJiaXing Rotary Hot Pot adopts a diversified marketing strategy, including online and offline promotion, membership systems, coupons, and so on. These strategies help consumers better understand the brand, improving loyalty and repurchase rates.
REQUIREMENTS TO BUY FRANCHISE
- Agree with the corporate culture, business management philosophy, and management system of BeiJiaXing; be willing to receive professional training and guidance from the franchiser, and manage and operate according to brand standards, with a willingness to grow together.
- Agree with the franchise management model.
- Understand the operation models of the catering and retail industries and have good business awareness.
- Candidates with experience in personnel management/catering/retail industry management are preferred.
- Possess high-quality capital reserves, strong risk tolerance, and reasonable expectations for investment returns.
- Actively cooperate with BeiJiaXing, participate in necessary training and meetings, and maintain good communication and cooperation.
- Have a good credit record.
- Emphasize contracts and reputation.
BeiJiaXing Rotary Hot Pot FRANCHISE ADVANTAGES
- Breaking through traditional business models
Rotary bar design, one person one pot, one yuan one string, solves the problems of traditional hot pot such as food waste and space waste. Customers do not need to place an order; they only need to order the pot flavor and eat immediately. For restaurants, it is time- and labor-saving (saving ordering time and reducing ordering staff). For customers, they can enjoy all the products in the store without ordering, with strong self-service appeal. - Service model innovation — fast
The rotary bar service design reduces the processes of ordering, serving, and splitting meals, making dining fast and convenient. Self-selection of pot flavor, dishes, and eating style (compared to other self-service restaurants, customers do not need to walk back and forth to choose dishes; they can easily choose favorites right in front of their seats). From the moment the customer enters the restaurant, they sit down, take 1 minute to cook, 2 minutes to eat, and the dining time is about 30 minutes, greatly accelerating the restaurant’s turnover rate. - High utilization rate of restaurant area
The novel and fashionable rotary hot pot mode has more than twice the number of seats compared to other equally sized restaurants, greatly enhancing reception capacity. - Product standardization and quantification
All products in the restaurant are processed according to standards, from procurement standards to production standards. All processes are carefully monitored. After years of experience, BeiJiaXing has also developed its own product SOPs. All products are presented to customers with the best standards. - New product development and innovation
Products are constantly updated and upgraded to meet the needs of consumers at different times. The headquarters of BeiJiaXing has a professional R&D team that continuously updates technology, upgrades products, and develops new flavors of hot pot sauces for different regional markets. This ensures that the restaurant always receives technical guidance and support for dish and pot upgrades from headquarters, resolving operational concerns. - Centralized procurement and unified distribution
Unified procurement and distribution reduce costs; centralized production ensures quality. The company has its own central distribution center, and the core product sauce is uniformly produced and distributed by the company. Some equipment is equipped with modern intelligent technologies, reducing the impact of manual factors on the product, ensuring taste and quality, and laying a good foundation for restaurant operation. The fully sterile central kitchen and modern cold-chain logistics greatly ensure food safety, increasing customer confidence. Standardization ensures that all store products are produced according to the company’s established formulas, greatly ensuring quality. - Multiple self-developed patents
The unique utility model patent for preserving and humidifying dishes ensures the quality of foods for restaurants while increasing revenue. Fresh vegetables are extremely difficult to store at room temperature due to changes in temperature and humidity when taken out of the refrigerator. The unique hot pot mode of BeiJiaXing rotary hot pot places all products on the rotary bar in the dining area, which cannot be left for long and can be wasteful. To solve the problem of food preservation, the company continuously explored and researched, visiting many cities to find relevant equipment. In May 2016, the first food preservation equipment was successfully tested, and on March 29, 2017, it was awarded the national utility model certificate. This system completely solves the room-temperature preservation time of vegetables in the catering industry, especially in dry weather where it provides humidification and preservation. The engineer designed the spray device scientifically and reasonably, and all products on the rotary bar are protected from flies and mosquitoes. The novel and fashionable spray effect attracts many customers to take photos, greatly increasing the store’s popularity. - A professional operations management team
The BeiJiaXing team has refined and developed its own standardized manual after years of experience, and its core spirit reflects the “maximization of customer value” of BeiJiaXing. From equipment, facilities, and supplies to service procedures and operating procedures, all must be executed in accordance with unified requirements and standards. We are customer-oriented, providing the most satisfactory foods and the highest-quality service.
Franchise Characteristics
- Brand support: The company provides a unified brand logo, employee clothing, employee cards, various tableware, etc., to ensure that the image of franchise stores is highly consistent with the brand image and to enhance consumer awareness and trust.
- Logistics distribution: The core sauce of the store is uniformly distributed by the company to ensure ingredient quality and food safety.
- Store location selection and design: Assist franchise stores in site selection, investigation, operation, and positioning; provide professional market analysis and business strategies to help franchisees make correct decisions.
- Training and support: The company provides comprehensive training for franchisees, including kitchen soup mixers, front-desk service management, and other content, to ensure the smooth operation of franchise stores.
- Continuous operation support: Provide continuous support, including regular store tour guidance, market research, new product promotion, etc., to help franchisees continuously improve operational efficiency and service quality.
- Advertising and marketing: Provide advertising and marketing support to help franchisees expand brand influence and market share.
- Technical support: Provide necessary technical support and solutions to help franchisees solve technical problems encountered during business operations.
- Law and insurance: Provide relevant legal services and insurance plans to protect the legitimate rights and interests of franchisees.
- After-sales service: Provide comprehensive after-sales service, handle consumer complaints and suggestions, and improve customer satisfaction.
SUCCESS STORY
Mr. Bai Xiaoming is a professional who has been engaged in the catering industry for a long time. From the end of 2017 to the beginning of 2018, he saw many rotary hot pot restaurants emerging like mushrooms after rain in Xining City, among which a chain store named “BeiJiaXing” caught his attention. Because it is one of the few halal chain brands, he began to study this chain closely and personally went to try it and gain a deeper understanding. The main reason that ultimately led him to join BeiJiaXing was the warm reception of Mr. Zhang Zongcheng, the chairman, and the high-quality service provided by the professional team he led. In addition, he found that the hot pot flavor factory owned by BeiJiaXing is very strict and conscientious in implementing various regulations and standards in halal food production. Mr. Bai Xiaoming officially signed a cooperation agreement with BeiJiaXing in October 2018 and opened his first store in November of the same year. Although the world has been affected by COVID-19 in the past three years, Mr. Bai Xiaoming’s store has maintained a good operating condition. In his first store located in Xiaoqiao, Xining, the average annual turnover is about 3 million yuan, and the average annual profit is close to 1.2 million yuan. The store covers an area of about 220 square meters and has seating for 100 people. In March 2023, he opened his second branch on Chaoyang Road in Xining and achieved good performance in a short period of time.
Mr. Zhang Dewen is a franchisee of BeiJiaXing who owns the Xining Qilin Mingdu store. He joined the BeiJiaXing brand in July 2017 and has achieved remarkable success since then. Before joining BeiJiaXing, Mr. Zhang Dewen conducted in-depth research and analysis. He found that BeiJiaXing Catering Management Company is a legitimate and reputable enterprise, and the franchise fees are within a reasonable range. In addition, he learned that BeiJiaXing is a well-known brand in the northwest region, with a clear brand image and positioning aimed at providing consumers with a high-quality and healthy hot pot experience. Therefore, Mr. Zhang Dewen ultimately chose BeiJiaXing as his franchise partner. Under his leadership, his store’s annual revenue reached 4.6 million yuan, and he earns about 1 million yuan in profit per year.
Ms. Ma Xiulan is a franchisee of BeiJiaXing who owns the Xining Tongren store. Before 2017, Ms. Ma Xiulan was an ordinary office worker, but after noticing the popularity of many BeiJiaXing rotary hot pot restaurants in the Xining area, she came up with the idea of starting her own business. However, due to financial constraints and a lack of relevant experience and knowledge, she fell into a state of indecision. After communicating with her family, she made up her mind to join this project. At the beginning of its opening, the store received a large number of customers and a continuous flow of business, which enabled this novice who originally did not understand the catering industry to achieve a return on investment in just eight months. With growing experience and success, she obtained agency rights in Gannan Cooperation City and Xiahe County in 2019 and opened two branches there. Subsequently, in 2020, she opened a new store in Hezheng, bringing her total to four franchise stores under the BeiJiaXing brand.