Master franchise is a type of franchising when the owner of the brand name passes the control over all activities related to the business in a specified city, region or country to an entrepreneur or company called master franchisee. They pay a franchise fee to buy exclusive rights for opening and operating a number of enterprises in the geographical area. Master franchisee can offer for sale units to the third party. This model is especially good for international franchise, as it is easier for a sub franchisee to have business relationship with a master franchisor than with an owner of huge international business. Investments in master franchise pay off by plenty of benefits. First of all, it is an opportunity to develop business in one singular way, apply marketing strategies cheaper, gain loyalty of customers quicker, etc. Secondly, a franchise chain can withstand local competition easier. Thirdly, such a model allows the business to have a regular cash flow. In order to buy a master franchise an entrepreneur should consider the list of costs including license fees, set-up cost for building a local franchise infrastructure, and set-up cost for opening a pilot unit.