Modern, bright, and unparalleled Uzbek fast food - Plov.com. Today in the world everything moves at a fast pace, the process of eating is accelerated, and the Plov.com company always follows trends and quickly adapts to the market. This is how the world's first concept of fast food appeared, where the main dish is plov.
The project is quite attractive for modern entrepreneurs and investors. Its main advantages in comparison with other types of catering are low initial costs, wide target audience, inexpensive products, stable income. Plov.com offers successful and exclusive technology for working in this format, which allows you to achieve the highest possible turnover rates, with almost no write-offs (no more than 1%).
The Plov.com project team includes more than 30 people: chefs, delivery service specialists, sales staff, designers, managers, and administrators. The accumulated experience of opening points, selection and training of a team, special conditions with suppliers from Uzbekistan and Russia, a business model, training at the plov academy, technological maps - we are ready to provide all this to our partner.
The strategy of the rightsholder company is based on building long-term partnerships with the franchisee, through constant support, involvement, optimization of the costs of maintaining highly qualified personnel provided by the management company.
“When people receive our box of plov, they experience positive emotions. They remember us. In addition to the fact that we have a high-quality product, personal responsibility, unique marketing, we do it with our soul. Not every company can say so, ”-says Ilkhom Ismailov.
The menu is based on three types of plov: festive plov prepared in teahouses on holidays, traditional teahouse plov of the Fergana Valley, and a vegetarian one. Also, on the menu, there are 3-4 types of hot dishes, salads, snacks, pastries, and desserts.
The ingredients for plov - rice and yellow carrots are delivered from Uzbekistan, the rest of the products are purchased from trusted suppliers. For our franchisee partner, we will provide special conditions for the purchase of the main ingredients for the preparation of plov.
We invite for cooperation goal-seeking partners who want to conduct and develop a business under the Plov.com franchise in their city.
Our drivers of success in building a franchise network:
We offer you two successfully tested business formats. The management company conducts operational activities in Moscow and Moscow region, which includes:
Plov.com has a franchise fee from $3,500, with a total initial investment from $24,300.
Initial investments: from $24,300
Payback period: from 9 months
Average monthly turnover: $15,000
Franchise fees: from $3,500
Other current payments: none
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Media and PR
Plov.com on the city food market
Plov.com at "Afisha Picnic"
Plov.com on the city food market in the "Museum of Moscow"
History of success! "All you need is plov"
In 2013, while working at Aton company, I started thinking about my own small business. While eating pizza again at the next corporate event, I decided - why not to treat my colleagues by the national Uzbek dish - hot plov. The dish was ordered in a good restaurant of Uzbek cuisine, the test went off with a bang! Then I did a little research and found out that half of the Muscovites with incomes above the average make four to five orders of ready-made food a month, and their choice was not too wide - sushi, rolls, pizza. The only thing left was to equip the kitchen and start cooking plov.
About a million rubles of our savings were spent on creating a website and purchasing equipment for the kitchen. The main difficulties began at the stage of team selection. Fortunately, brothers, whom I invited to become partners, helped me. Zafar was successfully working in a development business and did not immediately decide on a startup. Soon Dilshod, my older brother, joined in, who was developing the family building materials business. They helped me to establish the basic operational processes: accounting, procurement, financial planning.
In ancient times in the East, people who shared a meal were considered friends. We decided to build marketing on this principle of oriental hospitality. Immediately after the launch of the project in the spring of 2014, we treated our friends to plov, hoping for word-of-mouth advertising, but this brought us only one-time sales. I felt the first "wow-effect" at the Startup Academy in Skolkovo, where I treated my MBA classmates to plov.
We understood that it was not just enough to cook a high-quality and tasty plov, we needed to be well known, so people would talk about us. The most important thing is that we wanted the service to evoke positive emotions and be associated with the holiday, so packaging, design, and presentation have come to the fore for us.
Now we are growing by more than 120% per year, our average check has already reached USD 50. We have more than a hundred applications for a franchise, and soon we will present a new offer for partners, which will allow us to scale, make it possible to make money, and create a business with our help for our partners in the regions and in international markets.
Key economic indicators of the network:
Total initial investment - from $14,500 to $27,000
Average turnover per month $13,600 - $22,000
Financial strength from 36%
Net profit from $3,000
Payback period - from 9 months
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