Tucano Coffee is not just a coffee shop. This is a mix of native Indians culture from Latin America and California specialty coffee.
In 2011, we opened our first coffee shop in Moldova. In just 3 years, in March 2014 we have opened the first one in Romania and only after a month, we already were in the United Arab Emirates.
Now Tucano Coffee is a dynamic international network comprised of 33 coffee shops located in 9 countries of the world.
Our purpose is to be there for you, offering all our support beginning from searching for the best place for your coffee shops, and ending with useful trainings during development process. Besides, don’t forget about our knowledge base that we’ll give you. It is truly priceless.
About the brand
For years I have been impressed by the rich culture of Amerindians, their uncommon character, colored and generous culture, which is mainly characterized by living in harmony with nature.
Later, traveling around the world, I found in each country a small café, which seemed remarkable for its special ambience. These cafes shared the same thing: warmth and harmony that are generated by the people who were talking without any rush, the flavors of good coffee, the sense of lack of formality and the love that persisted.
All these experiences taken together became the key factors in the creation of the concept of coffee shops “Tucano Coffee”, which is based on ethno design, atmosphere and culture of countries where coffee is being cultivated.
The Toucan bird was chosen as symbol and name for the venue due to its colors which perfectly represent our ethno accent.
Good music always inspired me, especially rock culture. The slogan Love.Peace.Coffee, inspired from the culture of hippie epoch, start of rock’n’roll and freedom of thought, is the foundation of our culture and philosophy.
With regard to coffee, we decided to work on the segment specialty in order to develop the coffee culture; we want to popularize the fresh roasted coffee brought from the most exotic regions of the world. The dessert that combines perfectly with coffee is cheesecake, which is why we decided to focus on cheesecakes and American desserts prepared from natural ingredients.
Therefore, in 2010, we created an extraordinary team and launched the first Tucano Coffee in Chisinau. The Republic of Moldova is a perfect place to develop a new concept because it is a transit market between West and East which is open to everything new. A good “Feng-Shui” place was chosen in the old city and in November 2011 we launched the first Tucano Coffee.
Within a few years we have become leaders in coffee shops in Moldova, and we have opened some coffee shops in Romania, as well. When the request to open a coffee shop in the United Emirates popped in, we understood that our brand has great potential for development and decided to share our Love.Peace.Coffee philosophy worldwide.
Love.Peace.Coffee
Ruslan Cojocaru,
Founder „Tucano Coffee”
Our slogan – Love.Peace.Coffee reflects why Tucano Coffee is different
Love. We love our guests
Peace. We focus on Ambiance
Cjffee. We Promote the Culture of Specialty Coffee
Wow
For us WOW means two things: Creativity and thinking Out of the Box. We always try to surprise our guests, partners and the team. We endeavor to be creative and innovative by offering our guests more than the best Specialty coffee and a WoW atmosphere. We prefer doing less but WoW.
How do we promote this value?
Open
To be open means to be honest, to trust and to be transparent with our information, including mistakes and the troubles of guests, partners and members of the team.
How do we promote this value?
Green
We like nature. It is a continuous source of inspiration and energy for us. We like clean air, spring flowers and last but not least the mountains. We make efforts to protect Nature and we want to inspire our Guests to do the same.
How do we promote this value?
Team
Througout the years, family was the most important value, which can be enjoyed only by those who are strong and united. We want to become a model family for every employee of Tucano Coffee.
Our aim is to help each other, both at the workplace and outside. We promote a friendly and warm atmosphere, together with values such as responsibility and receptivity. We trust each other.
How do we promote this value?
Simple
For us, this value means truth, equality and respect for every person.
How do we promote this value?
Operating Conditions:
Mini concept:
Tucano Coffee has a franchise fee ranges from $9,000 to $25,000, with total initial investment from $96,000 to $200,000.
Initial investments: from $96,000 - $200,000.
Payback period: from 30 to 42 months.
Monthly turnover: from $2,500 to $13,000.
Royalties: 3.5% first year, 4.5% the rest of the years.
Franchising fee:
Other current payments: none
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Success story
Coincidentally or not, the first Tucano Coffee franchise story in Romania started in the heart of the mountains, in a picturesque area with fresh air and medieval streets. Arabica coffee trees grow in mountainous areas. In Brașov, they do not grow, but for 3 years the specialty arabica beans from which the best coffee is made have arrived there.
Tucano Coffee Peru is the location opened in Brașov by our partners Maxim Ciornii and Alex Gava. Why Tucano Coffee Peru? Because it is the area with the most beautiful mountains and like Mount Machu Picchu in Peru, our partners have managed to attract rainbow people, creative people who meet for a coffee, exchange ideas for a cup of coffee served at the foot of the mountains where all the aromas of coffee open. Tucano Coffee Peru is located on the ground floor of Coresi Shopping Mall. It has an ideal position, surrounded by mountains, so it is a suitable destination for tourists. The location covers an area of 150 square meters, with a spacious terrace of 70 square meters from which you can admire this medieval city.
At first, we were skeptical of the team about this location, but it soon exceeded all expectations. The investment in this concept was 200,000 euros. Already for the 3rd consecutive year, the location in Brașov obtains the highest sales in the entire Tucano Coffee network.
In the first 6 months of 2018, their turnover increased compared to the similar period of 2017 by 12%.
The partners end up making almost 2000 euros a day. A record that they surpassed even these months reaching the figure of 3500 euros.
This year they opened 2 more Tucano Coffee locations in the cultural capital of Romania, Sibiu, and in November they will go for the second coffee shop in Brasov.
All these thanks to the managerial skills of Alex Gava, who at only 33 years old knows how to manage the business and how to inspire our team and guests with our philosophy Love.Peace.Coffee.
Alex studied marketing, after which he was the commercial director of the QIWI branch in Brașov. Now comes the most important faculty of life, that of Daddy. He is also a fierce Fan, as proof at his own wedding, he wore a T-shirt with Juventus FC.
If you have not yet arrived in Brașov, go at least once, take the opportunity to enjoy a good coffee, specialty arabica, to breathe the fresh mountain air, and to know the owners of this successful franchise. We are proud of their achievements.