Choupette Franchise — Your Kids Clothing Shop

You can open a fashionable children's clothes boutique under Choupette brand name and sell premium quality designer clothes in "medium" and "medium+" pricing segments.

About company

The history of the Choupette brand began with the founders' desire to create high-quality, beautiful clothing for their own children and the children of their friends. They envisioned garments that combined style and craftsmanship. Most importantly, they wanted these clothes to remain accessible and affordable for families.

The brand announced itself in 2007, presenting a wide range of products for newborns and children from 1 year. Today Choupette is an international brand of kids fashion clothes from 0 to 12 years old in medium plus price segment. With over 100 stores worldwide including USA, UAE, India, Qatar, Kuwait and expanding!

Description of the franchise

Reputation confirmed. In 2019 TM Choupette won the Kids Fashion Awards in the «Best Fashion Brand» nomination. Later in 2020 TM Choupette entered TOP-20 of the most active franchises and won the Golden Bear Award in the «Exporter of the Year» nomination. In 2022 Choupette received the ISO 9001:2015 international quality certificate.

A correctly chosen business strategy plays an important role in brand’s achievements. All production facilities are located in Russia, allowing the company to maintain strict quality control and adapt quickly to market changes.

Limited collections of clothes, baby nests, and newborn sets are developed by Russian designers in cooperation with a London fashion agency. These collections combine the trends of global adult fashion with the tenderness and romance of children's forms and lines. Recognizable for their beauty and quality, they embody an individual style.

Own production

8 unique collections, over 600 SKUs every season. Our own design bureau is working on the construction of unique patterns that allows them to create comfortable outfits. Natural fabrics of world textile factories are used for sewing. A group of technologists monitors compliance with quality standards.

Financial stability

Placing own production facilities in Russia provides an adequate trade margin for products and minimal dependence from changes in exchange rates.

Assortment matrix store

• Envelopes and discharge kits.
• Fashion collections for children from 0 to 12 y.o.
• Special occasion clothes for holidays and ceremonies for children aged 0 to 12 years
• School uniform (up to 170 cm).
• Outerwear and shoes.
• Underwear, tights, socks.
• Linen knitwear for every day.
• Accessories.
• Full assortment line of the store allows the store to maintain consumer interest and meet demand evenly throughout the year.

Financial Details

Choupette franchise offers a highly profitable business model with impressive financial returns. With strong seasonal peaks driven by exclusive, limited-edition collections, the revenue is promising.

Expenses are streamlined, with product costs around 25% of sales, and operational costs maintained at a competitive level due to Choupette’s efficient supply chain and quality control. Marketing efforts focus on digital engagement and localized campaigns, keeping customer acquisition costs low while building brand loyalty.

The franchise’s successes are evident in its rapid expansion across regions, with franchisees consistently achieving break-even within the first 12-18 months. Choupette’s robust training and ongoing support systems have ensured a high success rate for new franchises. It is a lucrative, long-term investment.

How much does Choupette franchise cost?

Investment amount for store opening is $100,000.

Initial investments: $100,000.
The investments for opening a new Kids Clothing Store “Choupette” are made up of the price of franchise, the costs of fixed and working capital, the costs of registering the ownership and operating costs for doing business during the first month. The largest share of expenses are spent for buying an initial batch of goods.

Payback period: from 12 to 24 months.
Lump sum: none.
Royalties: none.
Profitability rate: 13-20%.
Retail mark-up ranges: from 2.3 to 3.5 times the cost price.
Conversion: 20%.

Request Free Info

Requirements for buying the franchise

• Willingness to develop business in the sphere of children’s goods in a mid-price segment;
• Availability of investments for opening a boutique under Choupette brand name;
• Compliance with the brand concept in pricing, marketing and product policies;
• A proactive approach to business development!

Size of stores

• The optimal size of the store is 55-60 m2;
• Obligatory approval of the store location, repair according to the requirements of the project design;
• Compliance with the requirements for a store layout, goods nomenclature and corporate style;
• Initial purchase in accordance with the approved list of goods;
• Mandatory purchase of new seasonal collections;
• Only Choupette products are sold in a store with the possibility of adding goods of non-intersecting commodity groups.

Advantages of Choupette Franchise

Manufacturing in Russia, strict control by a customer which requires high quality production, medium+ and premium pricing segments. 

Only natural fabrics are used, and all products are certified. Sanitary and hygienic approvals are also provided. The office and a warehouse program in Moscow allows you to regularly update the range of products.

What Makes Choupette Franchise Stand Out From Competitors

Choupette offers refreshing products: luxurious, timeless designs crafted with care. Russian designers partnered with a renowned London fashion agency, Choupette blends global trends with the whimsy of childhood. Thus, creating exclusive, limited-edition collections that stand out for their beauty and craftsmanship.

What sets Choupette apart is its focus on exclusivity and accessibility. While many competitors sacrifice quality for speed, Choupette delivers heirloom-quality fashion that remains affordable for families. The brand’s appeal extends beyond clothing, it's a lifestyle that celebrates individual style, making every piece feel special.

For franchisees, Choupette offers a proven, profitable model with strong support, a loyal customer base, and a distinctive edge in the children's fashion market. It's a brand that combines elegance and practicality, setting a new standard for luxury kids' wear.