GUSSI COFFEE Franchise - A chain of soulful coffee houses

About the brand GUSSI COFFEE

The most soulful coffee house to make photos for Instagram with the perfect concept, high profits, and goose-face.

Foreword, for those who don't like it straight away.

We were in the process of building a store with the same name and wanted to drink a lot of coffee whenever we came to the construction site. There was a quite nice coffee house in the same building, with extremely delicious drinks, however without a clear positioning and mode of operation. The latter turned out to be fatal.

Given the excellent flow of traffic (a huge office center) nobody wanted to bump into a "closed" sign, including us.

Having decided that we wanted to have a chance to enjoy our favorite drinks at any time from early morning until late evening, while keeping up with production, we " tactfully" purchased the premises needed to open our own coffee house.

What are we really made of?

In general, we are public relations managers, human resources managers, and economists.

We have an advertising agency and even a glossy magazine. Throughout our lives, people have been coming to us asking «what else could we do to make the business bring in more money?»

We have been writing concepts, half of which we have adopted and forgotten, have been recruiting staff, and coming up with ideas. Many of them received a series of answers - «we have been in the restaurant business for twenty years, we know better, it will not work».

That made it all that more interesting to test out everything we were convinced intuitively and theoretically in practice.

Size of a coffee house

• "Stepan" is a small coffee shop up to 35 sq m,
• "Elvira" is a coffee shop with breakfast options up to 75 sq m,
• "Valera" is a full-service coffee shop from 100 sq m,
• "Foodtruck" is a mobile burger and coffee shop.

In the event your investment makes it possible - we will be happy to calculate the investment for any area.

When the investments will pay back?

Investments pay off in approximately 12-14 months, provided that everything is done productively.

We guarantee!

Franchise offer

Buy Valera and the franchise.

• average bill: $10,00
• average monthly revenue: $27,800
• max monthly revenue: $90,500

What's the plan?

1. Read to the end of the presentation, decide on cooperation on favorable conditions for you.
2. Sign the contract.
3. We teach you how to make a coffee house enjoyable and bring a lot of money.
4. Selecting a suitable location for opening, develop a design project.
5. Buying equipment, furniture, basic goods and ingredients.
6. Open and start earning.

Interested in the cost?

GUSSI for $10,000:

• one city
• small coffee shop up to 35 m2
• any number of outlets

GUSSI for $25,000:

• one city
• coffee shop with breakfast options up to 75 m2
• quick response team on site (we'll find premises, choose furniture, staff, make a suppliers' list)
• traveling coach-barista (will stay with you for a while and will not leave until he tries the perfect coffee)

GUSSI for $75,000:

• one city
• full-service coffee shop from 100 m2
• quick response team on site (we'll find premises, choose furniture, staff, make a suppliers' list)
• traveling coach-barista (will stay with you for a while and will not leave until he tries the perfect coffee) and Chef (will train the entire staff and will not leave until the food is perfectly delicious)

Request Free Info

Royalties from 5%.

MERCHANDISING

Yeah, you can send us photos of your coffee house windows and we'll advise you where to put things and what's missing.

QUALITY MANAGEMENT

Centralized coffee supply, perhaps the best coffee beans for the price of chicory. Our prices on everything are too nice, because there are a lot of us. Work with feedback: we will masterfully turn a negative guest into the best friend of a fan of your coffee house.

MARKETING AND PR

We will optimize your budget and share the design of your accompanying products. We will draw merch for you, with a direct reference to your city.

Training and Support

Our training system covers everyone involved in the process — from the owner to frontline staff. We provide hands-on practice, knowledge, and tools that help teams quickly get up to speed and operate according to the network’s standards.

• Owners and managers gain a systematic understanding of the business, including financial management, team leadership, and operations.
• Managers develop skills in organizing processes, working with people, and maintaining stable revenue.
• Chefs master cooking technologies and quality control to ensure the kitchen runs like clockwork.
• Waitstaff learn service standards and how to create an atmosphere guests want to return to.
• Baristas receive full immersion in coffee culture, preparation techniques, and counter service.

This approach allows each partner to build a strong team and be confident that every person in their role performs consistently well, regardless of prior experience.

We support our partners at every stage:

• from business registration and paperwork
• to location selection, design project development, and equipment procurement
• at the launch stage — on-site trainers, menu implementation, and team training
• after opening — regular menu updates, seasonal offerings, ready-made promotions, and marketing materials
• ongoing feedback, performance analysis, and assistance with any operational issues

This gives partners confidence that they are never left alone with challenges — they always receive support and solutions.

BUSINESS MODEL

The cost of coffee in a nice paper glass is 0.50-0.52 USD. The average price in a coffee house is 2-6 USD. Profit from each cup is more than 200%.

How much does the GUSSI COFFEE franchise cost?

GUSSI COFFEE has a franchise fee:

• "Stepan" - $10,000
• "Elvira" - $ 25,000
• "Valera" - $ 75,000

Initial Investment: about $30,000
Payback period: 12-14 months
Average turnover per month: $20,000
Royalties: 5%
Franchise fees: up to $10,000

Request Free Info

FRANCHISE ADVANTAGES

Three geese we lean on

• Perfect Italian coffee
• God-level customer focus
• Goose Valera

THE PERFECT ITALIAN COFFEE

Yep, yep, people love it when it's "atypically" delicious and are tired of the classic Arabica blends. We've brought the beans and the hands of our baristas to perfection. You will get the same delicious coffee in any of our coffee houses.

CUSTOMER FOCUS AT "GOD" LEVEL

Not only do we remember the names of our guests, guests' children, guests' dogs, and guests' children's dogs. Rather, we know that the most valuable thing is emotion. We do not feel sorry for money for Morris wallpaper, for antique buffets, for a functioning retro phone, for music on vinyl and fresh flowers in vases. For it all more than pays off in even more money. Tens of thousands of photos on social media end enthusiastic mentions.

THE GOOSE VALERA

Goose we lean on. No matter how old you are, no matter what position you occupy. No one can resist Valera. With the same awe and enthusiasm Valera is embraced by two-year-old children and sixty-two-year-old uncles-deputies, businesswomen, grandmothers and mothers, students, doctors and teachers. Valera is wrapped in love and wraps in love everyone who loves our coffee.