Hecho En Mexico Franchise

Hecho en Mexico is more than a restaurant — it’s a hosted journey through Mexican flavors, culture, and atmosphere. If you’re detail-driven, love great food and drinks, and want a concept guests remember, this franchise fits the brief.

About Hecho en Mexico

Founded in 2013 in Fitzroy, Victoria, Hecho en Mexico has grown into the area’s #1 Mexican spot and a local icon. We serve a broad, authentic menu built on fresh, locally sourced ingredients — bringing the colors and energy of Mexico straight to the table.

Menu highlights:

• Tacos, burritos, quesadillas. Signature recipes that showcase the depth and range of regional flavors.
• Nachos & street-style corn. Loaded nachos and smoky grilled corn, true to the street-food spirit.
• Smoked stuffed jalapeños. A spicy crowd-pleaser, smoked and filled for maximum flavor.
• Margaritas, cocktails, tequila. An extensive bar program with classic and house creations.
• Vegan/vegetarian/gluten-free. Inclusive options that keep taste front and center.
• Kids’ menu. Kid-friendly portions of best-loved dishes.

Explore the full menu and step into a dining experience defined by bold flavors and vivid presentation.

Size of restaurant

Units typically range from 70 to 200 m², ground-floor locations on busy streets with strong foot traffic are preferred.

Franchise offer

Marketing Support
Our brand ranks as the #1 Mexican restaurant in Fitzroy and is present across 18 locations in Victoria. You’ll tap into established marketing without extra fees, plus a strong online and social footprint that amplifies local reach.

Training Provided
A seasoned team supports you end-to-end with comprehensive onboarding and ongoing training. We’ll help select a site aligned with your goals — backed by the systems of one of the fastest-growing Mexican franchises.

How much does the Hecho En Mexico franchise cost?

Hecho En Mexico has a franchise fee ranges from $33,000, with a total initial investment from $350,000.

Initial Investment: from USD 350,000 (Unit Franchise). Master Franchise investment depends on the number of stores to be developed.
Payback period: ~60 months.
Average monthly turnover: USD 110,000.
Royalties: 7%.
Franchise fees: USD 33,000 (Unit); USD 150,000–200,000 (Master, subject to territory and scope).
Note: figures may vary with currency fluctuations.

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Requirements to buy franchise

Skills required

We look for passionate operators committed to outstanding food and lively service. Attention to detail is non-negotiable — think fresh produce, homemade salsas, and freshly made guacamole.

Master Franchise requirements

1. Regional expansion. Source and secure viable locations; roll out a growth plan consistent with brand positioning.
2. Sub-franchisee selection. Screen and appoint qualified partners aligned with our standards and values.
3. Training & development. Ensure sub-franchisees are trained across service, kitchen operations, financials, and compliance.
4. Quality assurance. Maintain consistent product and guest experience; conduct regular audits.
5. Marketing & promotion. Execute local initiatives and coordinate with the central team on broader campaigns.
6. Financial management. Track unit performance and optimize profitability while controlling costs.
7. Regulatory compliance. Monitor local regulations and support partners in meeting all legal requirements.

Length of Agreement

5 + 5 years.

Hecho en Mexico franchise — advantages

With 10+ years in Mexican cuisine, Hecho en Mexico offers a proven, innovation-driven model. Franchisees benefit from strong brand equity, loyal audiences, and a complete playbook — from marketing strategy to day-to-day operations — enabling a smooth launch and sustainable growth in a competitive category.