Hello Park Franchise

About the Hello Park brand

Hello Park is the world's largest immersive park chain, with over 20+ locations in 20+ countries. The immersive format is new and allows for quick changes to the park's content, which creates an incentive for repeat visits and allows for many visitors at the same time. All together, this makes for a very attractive business opportunity.

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Our main goal is to rethink entertainment and make it meaningful, immersive, and stimulating for kids' development. The Hello Park concept combines traditional children's games, colorful projections, and advanced technologies. It helps children learn new skills and develop their creativity in a playful, fun way.

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Detailed franchise description

Design Project

• Concept, 3D model, and visualizations;
• Preliminary design of the play area;
• List of materials, furniture, decorations, and lighting.;
• Lighting project and overall layout;
• Adapting the business model to the project;
• Staffing schedule and planning with the operations director.

Construction

• All necessary construction documents provided.

Staff Training

• The training department develops position profiles;
• Support in selecting a manager;
• Organizes training, conducts assessments, and provides feedback;
• Helps create staffing schedule and motivation system.

Operations

• Preparation of financial model with the partner (pricing, packages);
• Ongoing consulting on park operations;
• Weekly brief meetings with account managers; monthly plan/actual reviews and development plans.

Marketing Materials

• Business process presentation, opening checklist;
• Regular meetings with the launch marketer;
• On-demand provision of additional materials;
• Integration with PIC system (analytics), loyalty system, sales system, and CRM;
• Assistance with advertising plans and metrics for the first months;
• Ongoing marketing support after opening, including a Federal Marketing Calendar;
• Optional: Full marketing management by the managing company.

Company Departments within the Project:

1. Construction and Design Department;
2. Marketing Department;
3. Operations Department.

Size of area

From 500 m² to 3000 m²

How much does the franchise cost?

Initial investments: $500,000
Entrance fee (lump sum payment): from $95,000

• Hello Park trademark;
• Software (for all activities in the venue and the management system);
• Development of the design project according to Hello Park standards: layout, concept, visualizations, and drawings;
• Coordination of all project implementation processes, assistance with material and equipment procurement, technical supervision of construction and equipment installation;
• Marketing support before and after opening: development of promotional materials, website creation, social media promotion assistance, and an internal partner portal;
• Commissioning and Supervision;
• Trainings.

Investments in the project: From 700 dollars per 1 square meter, and depending on the country
Business payback period: 24-36 months, depending on the conditions
Average turnover per month: depends of the specific country and GDP.
Royalty: 6% of turnover + 1% ad.
Other payments, if any (marketing, IT, etc.): 1% Ad Royalty Fee

• Training and start-up of operations at the site
• Commissioning and checkout at the site

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Business model

The average monthly turnover varies from country to country and depends on the park's format, ranging from $55,000 to $360,000 per month.

Turnover includes revenue from:

• ticket sales ~35%
• birthday party sales ~40%
• F&B ~25%

Requirements to buy franchise

Building Type

1. Ideally: A shopping mall with developed infrastructure (food court, hypermarkets, cinema)
2. Alternatively: A standalone building of 500+ m² with good transport access, parking, and modern finishes.

Space Requirements

1. Facade: from 8 8-meter entrance.
2. Walls: Regular shape, columns allowed.
3. Ceilings: Ideally 4.5–5.5 m (min. 4.5 m, max. 6-8 m).
4. Exits: At least two evacuation exits; increase if the area is large.
5. Lighting: (no natural light in the playground area.
6. Glazing: Cover windows in gaming areas (drywall/film); entrance/café windows may remain open.
7. Communication: Static IP, at least 50 Mbps internet speed.
8. Engineering: Existing or easily connectable utilities:

• Electricity: 30 W/m² (park), 70 W/m² (restaurant/café).
• Air Conditioning: 100 W/m² (150 W/m² in hot climates).
• Heating: Centralized for cold climates.
• Ventilation: Supply/exhaust for park + separate for kitchen, min. 10 m³/h per m².
• Water & Sewer: 5 m³/h of cold and 5 m³/h of hot water; 1 connection for restrooms, 1 for café.

Construction & Installation

1. Preferred condition: Shell & Core (floor screed, white walls).
2. If from a previous tenant: possible demolition, rough/finishing works, and utilities installation.
3. Flooring: Commercial linoleum, self-leveling, or porcelain tile.
4. Walls: Double drywall, moisture-resistant in restrooms.
5. Ceilings: Open, painted.
6. Facade: Composite materials, glazing, roller shutters.

Design

1. We provide design (park + kitchen) upon agreement.

After design approval, architectural and engineering projects are required for permits, cost estimation, and construction.

Franchise advantages

Hello Park is more than just an amusement park. We were the first to package phygital technologies into a conceptual, profitable product. Our technologies make the Hello Park franchise a project with no expiration date.

We offer partners a turnkey solution with full operational support, from the design project to the launch. The typical park launch time is 5-6 months. Our strategy for the years ahead, along with regular updates, a variety of content, and mechanics, ensures that every visit is unique, allowing us to maintain one of the highest visitor return rates in the industry—35%.

At Hello Park, we don't just create a space for games, but an innovative ecosystem where children can develop their skills and abilities through the "edutainment" format (education + entertainment). The parks offer attractions such as interactive climbing walls, multimedia volcanoes, immersive slides, and space-themed classics that foster physical activity and creative and logical thinking.

Our parks provide children and their families with an engaging experience. Here, children create their own digital avatars, choose clothing and accessories for them, and then embark on adventures, collecting points and completing missions. All interactions take place on safe surfaces, without the use of gadgets or VR equipment, ensuring absolute safety and comfort for children.

Success story

Starting with a single park in 2019, Hello Park has become the world's largest chain of phygital parks: it includes over 50 partners across 21 countries, including CIS, Europe, Asia, and LATAM. In the past year alone, we opened new parks in Dubai, Dushanbe, Tashkent, Baku, São Paulo, Bogotá, Seoul, Riyadh, and other cities

At the early stage of development, we built parks in relatively small spaces in shopping malls: 200-300 square meters. We have moved on to larger formats, from 1000 square meters, with a monthly traffic of over 8,000 people. This has made the project a family entertainment destination with a full restaurant area.

In 2024, the network grew by 150%, and its partners included the largest global holdings: INGKA Group, Caspian Entertainment Group, Pasha Holding, Parque de Monica, Robinsons Retail Holdings, Lynks Property Management, Grupo São Joaquim, Al Othaim, and others.

In November 2024, Hello Park signed a long-term agreement with the leading developer in the Middle East — Al Othaim Group. As part of Saudi Arabia's tourism development program until 2030, the plan includes the opening of six new Hello Park locations

In March 2024, Hello Park became a laureate of the MENALAC Awards in Dubai, winning the grand prize in the category "Most Innovative Use of Technology in the Entertainment Industry." This prestigious award is often called the "Oscar" of the Middle East and North Africa entertainment industry.