The Coffee Bean & Tea Leaf® Franchise - Coffee & Tea House

The Coffee Bean & Tea Leaf® franchise opportunities

Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a modern, global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors.

Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf operates today in more than 1,100 locations, across over 25 countries.

Our story began in 1963 when Herbert & Mona Hyman decided to open a small store in Brentwood, California. Falling in love with the rich and nuanced flavors of the artisanal coffee they discovered during their trips to Europe, they wanted to share them with their local communities.

Guided by their passion, they started offering gourmet beans from far-flung places like Costa Rica, Colombia and Kenya to let their customers enjoy the diverse flavors and perspectives from around the world. Soon, their vision would spark a movement for gourmet coffee and turn their little store into the global phenomenon it is today.

Since 1963, The Coffee Bean & Tea Leaf has been committed to serving the best handcrafted beverages – from seed to cup. We take pride in roasting and selecting from the top 1% Arabica beans from the world’s best coffee regions and crafting teas with only the top two leaves and a bud.

As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home.

Join us and open the gateway to the amazing cultures, flavors, and creations from around the world. As a franchise partner, you’ll benefit from our proven success model, flourishing brand, diverse coffee & tea menu, commitment to innovation, comprehensive franchisor support, and more.

The Coffee Bean & Tea Leaf is uniquely positioned to capitalize on the booming global coffee and tea market with our unique offerings and commitment to quality.

An Iconic Brand
We are pioneers in specialty coffee & tea, with 60+ years of proven success. We have established a strong brand reputation and loyal customer base.

Quality as a Passion
An unwavering commitment to quality since 1963 that has stood the test of time including our Split Roasted Specialty Coffee and using the Top Two Leaves & Bud in our teas.

Poised for Growth
With strong product and experience in innovation, we are well positioned to benefit from the high growth in Specialty Tea and Coffee in café /on the go/ at home.

Global Presence and Strategic Partnerships
With over 1,100+ cafés in over 20 markets, we are strategically expanding into new markets and using our agility to adapt our formats and flavors to local needs.

Experiential Design Agility
With a broad experience in café designs from inline stores to drive through to kiosks, matching local consumer needs with operational efficiencies.

SIZE OF cafe

• Flagship Café: 200-350m²
• Standard Inline Café: 150-180m
• Kiosk: 30-60m², depending on availability of seating.

FRANCHISE OFFER

We seek like-minded partners who are passionate about our brand and share our values and vision of becoming one of the top global specialty coffee & tea brands.

Proven Track Record

• Existing or future organizational structure and capability
• Financial capability
• Business experience & knowledge of market culture and customs

Commitment

• Passion for our customers and our brand
• Full-time commitment to venture and/or appointment of dedicated GM/MD
• Business experience & knowledge of market culture and customs

Values

• High integrity and business ethics
• Cultural fit

How much does the The Coffee Bean & Tea Leaf® franchise cost?

The franchisee fee for The Coffee Bean & Tea Leaf® ranges from USD15,000 for a kiosk to USD25,000 for a standard café, with a total initial investment from USD70,000.

The franchise fee covers the use of the brand, ongoing support as well as access to café development and marketing resources.

Initial Investment: USD 70,000 (kiosk) to USD 700,000 depending on asset type and size.
Payback period: 1.5-3 Years. Depending on cafe format and asset type.
Average turnover per month: USD 750K to USD 1.2M depending on cafe format and asset type.
Royalties: 5.5%
Franchise fees: 25,000 for standard cafe & USD 15,000 for Kiosk.
Other current payments: 0.5% of Gross Revenue.

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REQUIREMENTS TO BUY FRANCHISE

FRANCHISE ADVANTAGES

The Coffee Bean & Tea Leaf has built a strong and complete business infrastructure with extensive franchise support.

Scalable Franchise Model: Our scalable franchise structure provides a proven system and the flexibility to grow with your ambition. This comprehensive framework equips franchise partners with the know-how for success, whether it’s a multi-unit territory or special distribution site.

Multiple Revenue Streams: Franchise partners benefit from multiple revenue streams, including café sales, CPG, e-Commerce, merchandise and food service, ensuring a diversified income model and long-term profitability.

Dedicated Support: Franchise partners received dedicated support from our corporate team, including operational guidance, marketing support, and ongoing training to ensure the success of their business.

We offer multiple franchise paths, catering to different investment and entrepreneurial goals.
Multi-unit Area development: Operate & develop a larger territory and leverage economies of scale

Special Distribution Sites (e.g., Airports): Leverage captive audience and benefit from built-in high traffic customer flow.

Franchise Characteristics

• Onboarding & Training provided.
• Ongoing support post opening in all areas of the business.
• Continuous innovation & improvement in systems and processes.

Our holistic approach ensures you have the skills, support and resources to thrive.

Onboarding & Training Support: Upon onboarding new franchisees, 7-day Owner, 14-day Barista, and 21-day Manager training programs are conducted at designated regional training facilities. Operations support is provided in preparation for and during market openings.

Café Development: With a unique portfolio of café formats – from inline stores to drive-thru and kiosks – to meet different location and consumer needs, we partner with you to find the best location and designs. We also have strong partnerships with established suppliers from POS, Equipment and Furniture to In-Café Media to give you the best-in-class options.

Marketing: Marketing is made easy with our digital repository of toolkits and resources including a state-of-the-art digital asset library. Our all-in-one technology suite including a loyalty program & CRM, mobile app and more, enables you to streamline operations and engage effectively with customers.

Ongoing Support: For long term success, our partners benefit from the comprehensive support of cross-functional team comprised of business partners from Franchise Operations & Training, Marketing, Finance, Supply Chain, and HR as well as the collective knowledge of our longstanding franchise community.