Better Craft Franchise - Unique Furniture Brand

About the brand «BETTER CRAFT»


Better Craft is a unique furniture brand with successful sales guaranteed. The brand was founded in 2015 in Thailand. We are successful today – because we are unique and different from all our competitors.


People love our product designs, materials, and quality. Our contemporary furniture is the perfect combination of classic, modern, and futuristic concepts with main materials of natural rubber wood, metal, and leather / fabric cushion. All furniture made by our talented in-house team is certified with design patents, so it can’t be copied anywhere else. Today, we have more than 80+ furniture, including chairs, tables, sofas, office furniture, and cabinets, with coming soon categories of outdoor and decoration We are expanding to have more and more products annually for future growth.


OUR BUSINESS MODEL AND SUCCESS

For the last 8 years, we have proven that our furniture can be sold successfully in the low-average-income country, Thailand.

  • BRAND TYPE : Affordable premium brand
  • LOCATION : Online selling in Thailand
  • MAIN TARGET MARKET : Middle-high income earners in Thailand
  • THAILAND’S ANNUAL GDP (PER CAPITA) : THB 250,000
  • BRAND PRODUCT’S PRICE RANGE : THB 2,000-40,000
  • BRAND ANNUAL REVENUE : THB 8,000,000-13,000,000
  • BRAND ANNUAL PROFIT : 20-30% of annual revenue

*We have the ability to create extraordinary profit despite having a constrained target group (due to the majority having lower incomes) and selling online only.

However, we are confident that once our franchises are in the right countries with both offline and online stores, increased success is the minimum you can expect from us!


WE OFFER STANDARD FRANCHISE PLAN & PREMIUM FRANCHISE PLAN

STANDARD PLAN :

  • 5-Year Contract : Long-term contract with year 6-discount provided.
  • Marketing Support : In-house marketing team helps building the business system based on each country’s environment from day 1, together with specialists from Google & Facebook support teams.
  • Branding & E-Commerce Site Support : In-house design team helps creating the new branding set and e-commerce site (with 3d models & AR technology included).
  • Interior Design Support : In-house interior design team helps designing your store under the simple&unique concept for cost saving.
  • Brand Development : We regularly grow our brand with new furniture designs and media designs which will also be shared to you.
  • Customer Support : We help supporting you along the contract period.
  • Be the only seller in your chosen city.
  • Order products at a special discounted price, lower than the regular prices in Thailand.

FRANCHISE FEE : 80,000 USD


PREMIUM PLAN :

  • 5-Year Contract : Long-term contract with year 6-discount provided.
  • Marketing Support : In-house marketing team helps building the business system based on each country’s environment from day 1, together with specialists from Google & Facebook support teams.
  • Branding & E-Commerce Site Support : In-house design team helps creating the new branding set and e-commerce site (with 3d models & AR technology included).
  • Interior Design Support : In-house interior design team helps designing your store under the simple&unique concept for cost saving.
  • Brand Development : We regularly grow our brand with new furniture designs and media designs which will also be shared to you.
  • Customer Support : We help supporting you along the contract period.
  • Be the only head seller in your chosen country.
  • Order products at a special discounted price, lower than the regular prices in Thailand and in the Franchise Standard Plan.
  • Become a Franchise Head and a major seller in your chosen country. You will get the right to sell the Franchise Standard Plan to interested buyers in that country, and receive a share of up to 70% of the Franchise Standard Plan’s fee.
  • Have the privilege to open additional Franchise Standard Plans under your own name by paying only 30% of the full price.
  • Receive customers under the Franchise Standard Plan from us for free. We conduct continuous marketing efforts to find franchisees. If an individual expresses interest in investing in the Franchise Standard Plan in your country, they will become your customer immediately.
  • If there exists a Franchise Standard Plan in your country, you have the right to retain those customers immediately.
  • As you are the Franchise Head, all Franchise Standard Plans in your country must order products from you. Premium Plan offers more product discounts than the Standard Plan, so you get a share of that difference.
  • You can request up to 5 new furniture designs per year for free. Consult with our designers to create new designs according to your preferred category for marketing in your area.

FRANCHISE FEE : 150,000-300,000 USD (The price varies depending on the size of chosen country.)

Initial Investment: Start from $330,000 for Store Set-Up, Product Stock, Small Team, and Marketing Investment. The price may vary to lower or higher depending on store size and location. However, our team will help you from the start to reduce the additional costs as much as possible.
Payback period: Typically in 12 months
Royalties: No royalties
Franchise fees:
Standard Plan 80,000 USD
Premium Plan 150,000-300,000 USD
Other current payments: None


https://bettercraft-design.com/en/

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REQUIREMENTS TO ACQUIRE A BETTER CRAFT FRANCHISE :


  • The start-up investment for a Standard Franchisee starts at 330,000 USD, depending on store size and location, which includes a Franchise Fee of 80,000 USD.
  • The start-up investment for a Premium Franchisee starts at 400,000 or 550,000 USD, depending on store size and location, which includes a Franchise Fee of 150,000-300,000 USD.


BETTER CRAFT FRANCHISE ADVANTAGES :

  • Low investment / High revenue & profit
  • Shorter payback period of 12 months
  • Turn unique designs into profit easily
  • Strong target market of B2C & B2B
  • Create a minimum of 10 new designs annually to expand the brand
  • Grow faster and bigger every year
  • Global team providing a wide range of services to support your business

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SUCCESS STORY FROM OUR FOUNDER & HEAD DESIGNER

“Hello, I'm Niphat Panomchai, the founder and designer of the furniture brand Better Craft. It all started 8 years ago with just one chair designed by me. I have a deep passion for art and design. From that one chair, we've grown into a brand with over 80 uniquely designed pieces in our catalog. Each one is crafted with top-quality materials and meticulous attention to detail. It's all a collaboration between my ideas and the talented designers I've handpicked. I'm determined to ensure that Better Craft's furniture boasts timeless design. Whether it's in the past, present, or future, it will always stand out and blend seamlessly with any era.

I believe Better Craft has achieved great success here in Thailand. Now is the perfect time to elevate the brand to a global level, making everyone aware of our exceptional, high-quality furniture that meets every customer's needs.

I'm actively seeking visionary partners to expand this market. I'm confident that Better Craft's furniture has the potential to bring significant returns to investors. The brand, which never stops pushing boundaries, is positioned to lead on the global stage. I'm more than certain that with our collaboration, our brand will become widely recognized and cherished in no time, and will continue to reach even greater heights in the future.”



Better Craft’s furniture earn design patents verified by the Department of Intellectual Property Thailand.

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  • Starting investments from:
    $250,000
  • Company type:
    Retail outlet
  • Year company was founded:
    2015
  • Year of launching franchise:
    2023
  • Owned companies:
    1
Information provided: Better Craft Design Co., Ltd
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