About the brand «ICRAB»
ICRAB is a chain of gastrobars whose menu is based on seafood. Our establishments operate in the formats of a city café, food court, and delivery. In each gastrobar, in addition to ordering dishes, you can buy top-quality seafood from leading producers.
The menu of ICRAB gastrobars includes more than 100 dishes prepared with the highest-quality seafood:
- Pitas
- Poke
- Hot dishes
- Rolls
- Sushi
- Salads
- Soups
- Appetizers
- Brioche
ICRAB cares about its guests and customers, and therefore our priorities are:
- Quality of products and services;
- Speed of preparation and delivery;
- Reasonable prices for menus and seafood.
There are now 2 ICRAB gastrobars in operation, the first of which opened in 2019. We are proud of the reputation we have gained over the years. Our establishments are truly popular!
We have put a lot of effort into automating processes, which has allowed us to build a highly effective business management and control model.
An individually configured restaurant management system allows you to control product expenses, make purchases on time, set prices correctly, calculate profits, track the warehouse, conduct inventory, and analyze and plan other operating expenses.
Our kitchens are characterized by high productivity due to the automatic processing and distribution of orders. This not only saves time on order handoff but also provides convenient control over the preparation stages.
In our establishments, we use modern video surveillance systems. The presence of cameras gives visitors a sense of security. From the business owner’s point of view, video surveillance is a powerful tool for detecting dishonest actions.
The last few years have helped us see the weaknesses of the business and adjust all processes so that our business can exist and be profitable even in the most difficult times. We have gained experience, the main result of which has been maintaining the quality of our products, our team, our reputation, and the profitability of the business.
Are you looking for an opportunity to grow your business with a successful company? ICRAB offers a unique franchise that opens the door to long-term relationships and high standards of work.
Working on the ICRAB franchise has many advantages.
First, you get access to the valuable experience gained by the franchisor. We have already gone through difficulties and trials, which allows us to share our knowledge and help you build a profitable chain. You will benefit from our experience of working in a time of crisis.
Secondly, the franchisor has already invested considerable resources in forming the ideal menu and assortment, developing recipes, and organizing staff management. You get all these advantages, which allows you to focus on business development.
Thirdly, time — we value time. We have spent several years building business processes so that they work like clockwork. You’ll be able to get your business up and running quickly and reach your targets in just 6 months. In addition, the short period for starting a business is only 1–2 months, most of which is devoted to the space renovation.
We guarantee support, experience, and honest partnership. Become part of our team and achieve success with us!
Franchise Advantages
- The business is in a very interesting field — the restaurant industry
- Bright, memorable name — ICRAB
- A business model with proven effectiveness
- The opportunity to enter the ICRAB gastrobar network at the initial stage
- Quick start — opening in 1–2 months
- Profit from the first month of operation
- Reaching the planned turnover in less than 1 year
- Individually configurable control automation system
- Only proven suppliers providing special purchasing terms
- Strong marketing support
- High-quality, stylish, convenient ICRAB website
- Assistance, consultations, and recommendations at every stage from the ICRAB professional team
- The ICRAB franchise is a profitable investment — more profitable than a bank deposit
Franchise formats
We offer two franchise cooperation formats — City Café and Food Court.
The return on your investment will depend on the specific conditions and your efforts. We offer an acceptable level of investment in this area.
If you want to open several ICRAB gastrobars in your city or region, we offer the possibility of concluding an exclusive agreement — in this case, we guarantee that only you will open ICRAB gastrobars in your region.
Please note that as part of your investment, we recommend including the costs of the first 3 months of operation.
- City Café format
Parameters
| Parameter | Value |
|---|---|
| Format | City Café |
| Services | Catering services |
| Space area | From 50 sq.m. |
| Location | Residential areas, proximity to socially important facilities. Residential complexes. Central streets of the city |
| Staff | 3 cooks, 1 administrator, 1 cleaner, 1 courier |
Investments for opening from $43,800
| Item | Amount |
|---|---|
| Franchise Fee | $15,000 |
| Space Repair | from $5,000 |
| Furniture and equipment | from $15,000 |
| License / Software / Registration | from $500 |
| First food purchase | from $5,000 |
| Advertising campaign for the opening | from $3,000 |
| Other expenses | from $300 |
Expenses of the first 3 months of operation — from 10 800 $
| Item | Amount |
|---|---|
| Rent and utility services | from $3,000 |
| Salary | from $6,900 |
| Advertising expenses | from $900 |
| TOTAL INVESTMENT: from $54,600 | |
- Food court format
Parameters
| Parameter | Value |
|---|---|
| Format | Food court |
| Space area | From 50 sq.m. |
| Location | Shopping centers |
| Staff | 3 cooks, 1 administrator, 1 cleaner |
Investments for opening from $43,800
| Item | Amount |
|---|---|
| Franchise Fee | $15,000 |
| Space Repair | from $5,000 |
| Furniture and equipment | from $15,000 |
| License / Software / Registration | from $500 |
| First food purchase | from $2,000 |
| Advertising campaign for the opening | from $3,000 |
| Other expenses | from 300 $ |
Expenses of the first 3 months of operation — from $12,300
| Item | Amount |
|---|---|
| Rent and utility services | from $4,500 |
| Salary | from $6,900 |
| Advertising expenses | from $900 |
| TOTAL INVESTMENT: from $53,100 | |
Payback period: from 9 months.
Calculation of the Franchise Fee:
| City | amount |
|---|---|
| Population of 1 million or more | $20,000 |
| Population from 500 thousand | $18,000 |
| Population up to 500 thousand | $15,000 |
What’s included in the Franchise Fee:
- The right to work under the trademark of the ICRAB seafood gastrobar chain
- Individual financial model of the launch and development of the point with the calculation of the return on investment
- Recommendations on financial and accounting accounting
- Calendar plan of business launch
- Consultations on location selection
- Zoning and equipment of the gastrobar
- Technological instructions of dishes
- Consultations on staff selection
- Staff training
- Connection to the restaurant management automation system
- List of recommended suppliers
- Marketing
- Templates of the website and pages for social networks, content
- Presence of information about your gastrobar on the federal ICRAB website
- Pricing recommendations
- Advice on finding clients and building a loyalty program
- Projects of legal documents (to save time and resources when preparing the necessary documentation)
- Remote marketing and remote accounting services are available for an additional fee
- On-site support for your opening — the ICRAB team will be by your side during the launch and the first few days of operation
Regular support to franchisees (royalty 5% of monthly turnover)
One of the key aspects of successful franchising is regular support from the franchisor. As part of this support, the franchisee receives assistance in various aspects of the business, including operations, sales, service, and marketing:
- Online master classes for chefs
- Trainings on operations, sales, service, marketing
- Updated menu (including seasonal menu)
- Updated technological instructions of dishes
- Regular service level checks
- Regular Service Level Checks: to ensure a high level of service, franchisees are subject to regular inspections, including mystery shopping and compliance with a checklist of quality control standards
- Financial audit with recommendations to improve efficiency
- Control of commercial indicators
- Access to a common database of photos, graphic layouts with their source files (with the ability to download layouts and subsequent editing, adaptation)
- Comprehensive support and consulting in the process of operational activities
- Manager-curator for operational interaction with the management company
- Participation in PR-events, promotions and other projects
Calculation of APPROXIMATE monthly income
- Average check — $22
- Number of checks/bills per day — 50
- Café planned turnover per month — $33,000 (70% marginality)
- Seafood sales turnover — from $15,000 (30% margin)
- TOTAL PLANNED TURNOVER — from $48,000
Total monthly expenses — from $8,500
- Rent and utility services — from $100
- Salary — from $3,300
- Advertising expenses — from $300
- Outsourcing (accountant) — from $500
- Household and other expenses — from $1,000
- Royalty — 5% of turnover — $2,400
Target profit = $48,000 - $9,900 - $10,500 - $8,500 = $19,100.
Time to reach planned turnover: up to 1 year.
Requirements for franchise buyers
We are looking for active entrepreneurs ready to join our dynamic team. We realize that successful entrepreneurship requires effort and determination. Therefore, we guarantee full support in all aspects of working together. We will provide you with the tools, resources, and knowledge you need to help you succeed in your business.