The NOW Massage is a boutique, membership-driven massage concept built around streamlined Swedish-inspired services, a minimalist design aesthetic, and a retail wall of self-care products. The model focuses on predictable session lengths, add-on enhancements, and subscription retention, giving owners a clear operations rhythm and repeatable unit economics.
What is the the NOW Massage franchise
The NOW Massage franchise pares down the traditional spa into a focused massage studio: standardized services, a tight menu of enhancements, and disciplined booking windows to increase room utilization. Guests book 25/50/80-minute sessions, layer enhancements at checkout, and are guided toward memberships for recurring visits. The storefront environment is intentionally simple (calming palettes, textured materials), which reduces build-out complexity while maintaining a premium feel.
The NOW Massage franchise cost & fees
| Cost Item | Amount / Range | Notes |
|---|---|---|
| Franchise Fee | $60,000 | One-time at signing |
| Project Management Fee | $15,000–$18,000 | Build-out oversight |
| Design/Architecture/Engineering | $11,000–$25,000 | Plans & approvals |
| Leasehold Improvements | $186,000–$335,000 | Construction & finishes |
| Furniture, Fixtures & Equipment (FF&E) | $95,000–$125,000 | Treatment rooms, FOH |
| Permits & Permit Management | $1,500–$10,000 | City/code dependent |
| Signage | $8,000–$17,000 | Exterior/interior |
| Initial Training & Travel | $15,500–$18,500 | Program + travel range |
| Deposits & Initial Rent | $0–$37,100 | Utilities + up to ~3 months |
| Opening Supplies/Inventory & Tech | $18,000–$40,000 | Back-bar, POS, software |
| Additional Funds (3 months) | $25,000–$75,000 | Payroll & ramp cushion |
| Total Initial Investment | $477,459–$819,109 | Aggregate estimate |
Ongoing fees
| Fee | Amount / Basis |
|---|---|
| Royalty | 7% of gross sales |
| Brand/Marketing Fund | 2% of gross sales |
Footprint & staffing
- Footprint: boutique street-level retail; reception/retail zone + treatment rooms + laundry/back-of-house. Typical layouts prioritize efficient turns and easy staff flow; many sites target high-income trade areas with dense daytime populations.
- Team: studio manager, front-desk associates (sales/memberships/retail), licensed massage therapists. Cross-training and a clear pre-shift checklist keep utilization steady across peak blocks (evenings/weekends).
- Operations focus: on-time starts, standardized room reset, simple enhancement menu, and membership scripting that raises visit frequency without extending appointment length.
Training & support
Owners receive site criteria and LOI support, design standards, and project management through build-out. Pre-opening training covers service protocols, guest flow, retail merchandising, and membership sales. Launch playbooks include funded local marketing, social assets, and PR guidance. Post-opening, the brand provides calendars for seasonal promotions and KPI tracking around utilization, membership penetration, retail attachment, labor, and COGS.
Steps to open
- Discovery & FDD review — align on territory, budget, and timing; map competitive wellness supply and household income.
- Site selection & LOI — visibility, parking, cotenancy, and noise isolation for treatment rooms.
- Design & build-out — apply standards, order FF&E, plan signage and IT/POS; target a fast construction window where feasible.
- Hiring & training — recruit therapists/front desk; complete service and membership training; schedule soft-open rehearsals.
- Grand opening — execute the funded launch plan, membership offers, and local partnerships.
- Operate & scale — manage room turns, add enhancements intelligently, optimize labor, and evaluate multi-unit development once KPIs stabilize.
The NOW Massage Franchise Info: https://franchising.thenowmassage.com/
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Starting investments from:$477,459
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Company type:Service
- Year company was founded:2015
- Corporate address:8149 Santa Monica Blvd. #298 Los Angeles, CA 90046, USA