BeiJiaXing Rotary Hot Pot franchise opportunities
"BeiJiaXing" is a rotary hot pot fast food brand established by Gansu BeiJiaXing Catering Management Co., Ltd. in 2014. Founder Mr. Zhang Zongcheng, with his love and persistence in catering, has broken the traditional hot pot model and created the perfect combination of traditional hot pot flavor and fashionable dining experience for the BeiJiaXing rotary hot pot, fundamentally changing and innovating. The unique concept of string and spin, one person, one pot, has given rise to the new navigation mark of Little Hot Pot. One person one pot, one yuan one string, a hundred dishes, a hundred deliciousness, hot pot fast food, convenient and affordable, characterized by "fast". It not only retains the characteristics of traditional hot pot, but also meets the ever-changing needs of consumers. The entire dining time from ordering to dining does not exceed half an hour, which is convenient and fast, with a super high turntable. Fully in line with the fast-paced city life, let your life be filled with the comfort and warmth of home.
- Unique dining method: The BeiJiaxing is a rotary hot pot brand, which adopts a "one person, one pot" dining mode. Customers can freely choose dishes and flavors according to their preferences and appetite. This model not only improves the convenience of dining, but also increases the turnover rate of the restaurant.
- Rich selection of dishes: BeiJiaXing Rotary Hot Pot offers over a hundred dishes to choose from, including various meats, seafood, vegetables, and more. Customers can freely mix and enjoy the fun of hot pot according to their own taste and preferences.
- Traditional Hot Pot Flavor: While retaining the traditional hot pot flavor, the BeiJiaXing's rotary hot pot incorporates modern dining elements, allowing customers to experience the traditional hot pot culture while enjoying delicious food.
- Fashionable dining environment: The dining environment of BeiJiaXing Rotary Hot Pot is fashionable and comfortable, suitable for various occasions and people. Whether it's friend gatherings, family dinners, or business banquets, you can find a satisfying experience here.
BeiJiaXing Franchise Service Process
- Consultation: Franchisees can contact us through phone, email, or online customer service to learn more detailed information about the BeiJiaXing Rotary Hot Pot franchise.
- Submission of application: Franchisees shall submit their franchise application as required, including personal information, intended regions, investment plans, etc.
- Review: We review the submitted application, evaluate the qualifications and conditions of franchisees, and ensure compliance with our requirements.
- Site selection: Evaluate the site selection situation, guide the correct site selection, and if necessary, send a experienced manager to the location for actual investigation;Conduct a store risk assessment based on the business district where the store is located;
- Contract signing: After approval, the franchisee needs to sign a franchise contract with us, clarifying the rights and obligations of both parties.
- Training: After signing the contract, we will provide comprehensive training for franchisees, including employee management, marketing strategies, kitchen operations, etc.
- Opening preparation: After completing the training, franchisees need to carry out preopening preparation work, including decoration design, food procurement, personnel configuration, etc.
- Opening: After the preparation work is completed, the franchisee can officially open and start operating the BeiJiaXing rotary hot pot.
- Post support: After opening, we will continue to provide post support to franchisees, including ingredient supply, technical guidance, marketing planning, etc.
SIZE OF area
- The store front area is about 120-250 square meters, and the width should not be less than 4.2 meters.
- The store site selection must be street facing and on the first floor. There are parking lots around. The preferred area is the commercial complex catering area. If the site is located in the commercial complex, it is not matter which floor the store is located.
- Equipped with water supply, drainage and smoke exhaust, with a lease term of more than 3 years. And an electrical capacity needs to be over 65 kilowatts and ensure a 380V three-phase power supply.
- The average passenger flow for dinner time shall not be less than 600 people per hour.
- Halal franchise stores must have a Muslim legal representative, or must collaborate with Muslims to become legal representatives and participate in the management and supervision of halal food.
FRANCHISE OFFER
Franchise Fees (including with terms)
- initial fee: 30,000 usd / store
- deposit: 5,000 usd (refundable after 3 years)
- royalty: 4%
- franchise term: 3 years for single store / 6 years for national exclusive right
Supporting Service List and Description
- store design: including front of house and back of house
- training: in Lanzhou for 15 days ( more than 3 stuff recommended)
- onsite support: 1 manager 15 days - local partner pay for staying and meals all working station SOP
- R&D: new Product / local product R&D
- Marketing: annual plan share, store promotion suggestion, KV sharing
- Operation support: sustainable operation support, sales enhancement, monthly meeting to help franchisees continuously improve operating efficiency and service quality.
How much does the BeiJiaXing Rotary Hot Pot franchise cost?
BeiJiaXing Rotary Hot Pot has a franchise fee of $30,000, with a total initial investment of $136,000.
Initial Investment: $136,000
Investment for 130m2 (exclude with franchise fee) | ||
---|---|---|
item | cost rmb (usd) | others |
rental | 300,000 ~(41,000usd) | depends on local price |
dorm | 45,000.00 ~(6,000usd) | depends on local price |
design | 15,000.00 ~(2,000usd) | front & back of house |
decoration | 200,000.00 ~(27,000usd) | depends on local price (including all decoration) |
outdoor decoration | 40,000 ~(5,500usd) | outdoor logo and led |
equipment | 260,000.00 ~(35,500usd) | - Air conditioning 50,000 rmb; - rotary equipment (induction cooker, chair table, cabinet, etc.) 100,000 rmb; - Kitchen equipment (freezer, operating table, soup stove, washing basin, oil-water separator, dishes and spoons, etc.) 80,000 rmb; - optional: Gas installation (gas meter, pipeline, etc.) 30,000 yuan |
promotion | 20,000.00 ~(2,700usd) | social media, post, promotion material |
opening payment | 120,000.00 ~(16,400usd) | raw materials, salary, and others for the first several months. |
In total | 1,000,000.00 ~(136,100usd) |
Payback period: 12 months
Average turnover per month: $17,000
Royalties: 4%
Franchise fees: $30,000
- store design: including front of house and back of house
- training: in Lanzhou for 15 days ( more than 3 stuff recommended)
- onsite support: 1 manager 15 days - local partner pay for staying and meals
- all working station SOP
- R&D: new Product / local product R&D
- Marketing: annual plan share, store promotion suggestion, KV sharing
- Operation support: sustainable operation support, sales enhancement, monthly meeting to help franchisees continuously improve operating efficiency and service quality.
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BUSINESS MODEL
Financial Performance
- Upfront Investment
Investment for 130m2 (exclude with franchise fee) | ||
---|---|---|
item | cost rmb (usd) | others |
rental | 300,000 ~(41,000usd) | depends on local price |
dorm | 45,000.00 ~(6,000usd) | depends on local price |
design | 15,000.00 ~(2,000usd) | front & back of house |
decoration | 200,000.00 ~(27,000usd) | depends on local price (including all decoration) |
outdoor decoration | 40,000 ~(5,500usd) | outdoor logo and led |
equipment | 260,000.00 ~(35,500usd) | - Air conditioning 50,000 rmb; - rotary equipment (induction cooker, chair table, cabinet, etc.) 100,000 rmb; - Kitchen equipment (freezer, operating table, soup stove, washing basin, oil-water separator, dishes and spoons, etc.) 80,000 rmb; - optional: Gas installation (gas meter, pipeline, etc.) 30,000 yuan |
promotion | 20,000.00 ~(2,700usd) | social media, post, promotion material |
opening payment | 120,000.00 ~(16,400usd) | raw materials, salary, and others for the first several months. |
In total | 1,000,000.00 ~(136,100usd) |
- Estimation of Financial Performance (COS, Labor, rental for international stores
store concept | standard store |
investment | 1,000,000.00 rmb |
gross sales | 3,500,000.00 rmb |
per person ticket | 45.00 |
gross profit | 58% |
labor cost | 18% |
net profit | 15% |
Payback period | 12 month |
average rental agreement term | 36 month |
restaurant size | 130 m2 |
- ROI and PP
ROI with 15% average with 12 month.
Business Model
- Innovative Product Design: BeiJiaXing Rotary Hot Pot innovates the dishes and forms of traditional hot pot, introducing a unique form of “one person, one pot”. Generally, customers pay more attention to pot flavor, dipping ingredients, food taste, and price factors. For the new Chinese style of rotary hot pot, we have achieved a variety of pot flavors and dishes, and the price is our biggest advantage. Each person has one pot, and the dishes can be freely selected, eating as much as they want, to avoid the problem of high price of pot flavor and single dish of traditional hot pot. Enabling consumers to choose dishes and pot flavors that suit their taste and needs.
- Unique dining environment: The BeiJiaXing Rotary Hot Pot has overturned the traditional dining model. The rotary bar design incorporates a rotating+string+semi self-service business model. Hot pot that can be eaten by one person or a group of people, with the customer's goal of time-saving, less concerning, affordability, and delicious food. Therefore, we have avoided the problems of traditional hot pot such as inconvenient seating, time-consuming ordering, and slow serving of pot flavor, achieving ease, convenience, and liveliness.
- Efficient operation mode: The BeiJiaXing Rotary Hot Pot adopts an efficient operation mode, where all products are presented on the rotary bar. After customers order the pot, they can start choosing their favorite products to boil, reducing the traditional ordering and serving process of hot pot, greatly improving efficiency.
- Franchise operation mode: BeiJiaXing rotary hot pot is franchise operation mode, which achieves profitability by collecting franchise fees and royalty fees from franchisees. This business model can enable brands to rapidly expand, increase brand awareness and market share.
- Diversified marketing strategy: The BeiJiaXing rotary hotpot has adopted a diversified marketing strategy, including online and offline promotion, membership system, coupons, and so on. These marketing strategies can help consumers better understand the brand, improve brand loyalty and repurchase rates.
REQUIREMENTS TO BUY FRANCHISE
- Agree with the corporate culture, business management philosophy, and management system of the BeiJiaXing, be willing to receive professional training and guidance from the franchiser, and manage and operate according to brand standards, willing to grow together.
- Agree with the management model of franchise.
- Understand the operation models of the catering and retail industries, and have a good business awareness;
- Those with certain experience in personnel management/catering/retail industry management are preferred;
- Possess high-quality capital reserves, strong risk tolerance, and reasonable expectations for investment returns;
- It is necessary to actively cooperate with the BeiJiaXing, participate in necessary training and meetings, and maintain good communication and cooperation relationships;
- Have a good credit record;
- Emphasize contract and reputation.
BeiJiaXing Rotary Hot Pot FRANCHISE ADVANTAGES
- Breaking through traditional business models
Rotary bar design, one person one pot, one yuan one string, solves the problems of traditional hot pot food waste and space waste, etc.. Customers do not need to place order, only need to order pot flavor and eat immediately. For restaurants, it is time-saving and labor-saving (saving ordering time and reducing ordering stuffs). While for customers, they can enjoy all the products in the store without ordering, with strong self-interest. - Service model innovation - fast
Rotary bar service design reduces the process of ordering, serving, and splitting meals, making dinning fast and convenient. Self selection of pot flavor, dishes, and eating style (compared to other self-service restaurants, customers do not need to walk back and forth to choose dishes. Customers can easily choose their favorite dishes when they see them in front of their seats). From the moment the customer enters the restaurant, they sit down, take 1 minute to cook, 2 minutes to eat, and the dining time is about 30 minutes, greatly accelerating the turnover rate of the restaurant. - High utilization rate of restaurant area
The novel and fashionable rotary Hot Pot mode has more than twice the number of seats in its restaurant compared to other equally sized restaurants, greatly enhancing the restaurant's reception capacity. - Product standardization quantification
All products in the restaurant are processed according to standards, from procurement standards to production standards. All process need to be carefully monitored. And after years of experience accumulation, BeijiaXing has also developed its own product SOP. All products are presented to customers with the best standards. - New product development and innovation
The products are constantly updated and upgraded to meet the needs of consumers at different times. The headquarters of BeijiaXing has a professional R&D team, which continuously updates technology, upgrades products, and develops new flavors of hot pot sauces for different regional markets. This ensures that the restaurant always receives technical guidance and support for dish and pot upgrades from the headquarters, solving any concerns for the restaurant's operation. - Centralized procurement and unified distribution
Unified procurement and distribution, cost reduction, centralized production, and quality assurance. The company has its own central distribution center, and the core product sauce is uniformly produced and distributed by the company. Some equipment is also equipped with modern intelligent technologies, reducing the impact of manual factors on the product, ensuring taste and quality, and laying a good foundation for restaurant operation, which is incomparable to many restaurants. The fully sterile central kitchen and modern cold chain logistics distribution greatly ensure the food safety of our products, making customers more confident in our brand and products. The standardization of store products ensures that all store products are uniformly produced according to the company's established product formula table, which greatly ensures the quality of the products. - Multiple self-developed patents
The unique utility model patent for preserving and humidifying dishes ensures the quality of foods for restaurants while increasing revenue. As is well known, fresh vegetables are extremely difficult to store at room temperature due to changes in temperature and humidity when left in the refrigerator. The unique hot pot mode of BeiJiaXing rotary hot pot is that all products are placed on the rotary bar in the dining area, which cannot be placed for a long time and is extremely wasteful. In order to completely solve the problem of food preservation, the company continuously explored and researched, and visited many cities to search for relevant equipment. Finally, in May 2016, the first food preservation equipment was successfully tested, and on March 29, 2017, it was awarded the national utility model certificate. The birth of the food preservation system has completely solved the problem of the room temperature preserving time of vegetables in the catering industry, especially in dry weather where it can play its role in humidification and preservation. At the same time, the engineer designed the spray device scientifically and reasonably, and all products on the rotary bar were free from the harassment of flies and mosquitoes; More importantly, the novel and fashionable spray experience has attracted many customers to take pictures as souvenirs, and the popularity of the store has greatly increased at the same time. - A professional operations management team
The BeiJiaXing team has refined and developed its own standardized manual after years of experience, and its core spirit reflects the "maximization of customer value" of the BeiJiaxing. From equipment, facilities, supplies, to service procedures and operating procedures, all must be executed in accordance with unified requirements and standards. We are customer-oriented, providing the most satisfactory foods and the highest quality service.
Franchise Characteristics
- Brand support: The company provides a unified brand logo, employee clothing, employee cards, various tableware, etc., to ensure that the image of franchise stores is highly consistent with the brand image, and to enhance consumer awareness and trust in the brand.
- Logistics distribution: The core sauce of the store is uniformly distributed by the company to ensure the quality of ingredients and food safety.
- Store location selection and design: Assist franchise stores in site selection, investigation, operation, positioning, etc., provide professional market analysis and business strategies, and help franchisees make correct decisions.
- Training and Support: The company provides comprehensive training for franchisees, including kitchen soup mixers, front desk service management, and other content, to ensure the smooth operation of franchise stores.
- Continuous operation support: Provide continuous operation support, including regular store tour guidance, market research, new product promotion, etc., to help franchisees continuously improve their operational efficiency and service quality.
- Advertising and marketing: Provide certain advertising and marketing support to help franchisees expand their brand influence and market share.
- Technical support: Provide necessary technical support and solutions to help franchisees solve technical problems encountered during the business process.
- Law and Insurance: Provide relevant legal services and insurance plans to protect the legitimate rights and interests of franchisees.
- After sales service: Provide comprehensive after-sales service, handle consumer complaints and suggestions, and improve customer satisfaction.
SUCCESS STORY
- Mr. Bai Xiaoming is a professional who has been engaged in the catering industry for a long time. During the period from the end of 2017 to the beginning of 2018, he saw many rotary hot pot restaurants emerging like mushrooms after rain in Xining City, among which a chain store named "BeiJiaXing" caught his attention. Because it is one of the few halal chain brands, he began to closely study this chain store and personally went to try and gain a deeper understanding. The main reason that ultimately led him to decide to join the BeiJiaXing was the warm reception of Mr. Zhang Zongcheng, the chairman of the company, and the high-quality service provided by the professional team he led. In addition, he also found that the hot pot flavor factory owned by the BeiJiaXing is very strict and conscientious in implementing various regulations and standards in halal food production. Mr. Bai Xiaoming officially signed a cooperation agreement with the BeiJiaXing in October 2018 and opened his first store in November of the same year. Although the world has been affected by the COVID-19 in the past three years, Mr. Bai Xiaoming's store has maintained a good operating condition. In his first store located in Xiaoqiao, Xining, the average annual turnover is about 3 million yuan, and the average annual profit is close to 1.2 million yuan. The store covers an area of about 220 square meters and has a seating area that can accommodate 100 people. In March 2023, he opened his second branch located on Chaoyang Road in Xining and achieved good performance in a short period of time.
- Mr. Zhang Dewen is a franchisee of tBeiJiaXing who owns Xining Qilin Mingdu store. He joined the BeiJiaXing brand in July 2017 and has achieved remarkable success since then. Before joining the BeiJiaXing, Mr. Zhang Dewen conducted in-depth research and analysis. He found that BeiJiaXing Catering Management Company is a legitimate and reputable enterprise, and the franchise fees are also within a reasonable range. In addition, he also learned that BeiJiaXing is a well-known brand in the northwest region, with a clear brand image and positioning aimed at providing consumers with a high-quality and healthy hot pot experience. Therefore, Mr. Zhang Dewen ultimately chose the BeiJiaXing as his franchise partner. Under his leadership, his store's annual revenue reached 4.6 million yuan, and he can earn a profit of about 1 million yuan per year.
- Ms. Ma Xiulan is a franchisee of the BeiJiaXing, who owns Xining Tongren Store. Before 2017, Ms. Ma Xiulan was an ordinary office worker, but after noticing the popularity of many BeiJiaXing rotary hot pot restaurants in the Xining area, she came up with the idea of starting her own business. However, due to financial constraints and a lack of relevant experience and knowledge, she fell into a state of indecision. After communicating with her family, she made up her mind to join this project. At the beginning of its opening, the store received a large number of customers and a continuous flow of business, which enabled this novice who originally did not understand the catering industry to achieve a return on investment in just eight months. With the growth of experience and the success of her career, she obtained the agency rights in Gannan Cooperation City and Xiahe County in 2019, and opened her own two branches there. Subsequently, in 2020, she opened a new store in Hezheng, with four franchise stores under the BeiJiaXing brand.