
About the brand «BoConcept»
BoConcept was born in Denmark in 1952, and is today a premium retail lifestyle brand, with more than three hundred stores in over sixty countries. We design, produce and sell contemporary furniture, accessories and lighting for living, dining, sleeping, home-office, and outdoor spaces. We also help our customers create a personal home with our comprehensive in-home or store interior design service.

BoConcept is a global brand with an outstanding reputation and demand worldwide.
AFFORDABLE PREMIUM
This is our market positioning - our commitment to open our brand up to a broader audience, while continuing to retain our aspirational positioning within the marketplace.
CUSTOMISABLE COLLECTIONS
Our contemporary furniture, lighting and accessories are based on Scandinavian design principles - a global trend that generates demand. They are conceived by some of the best designers in the business, including Morten Georgsen, Karim Rashid, Henrik Pedersen and nendo.
We offer a list of customisation options covering material, component, configuration, size and finish, and our Interior design service provides consumers with personalised advice and solutions that reflect their individuality.

BoConcept FRANCHISE OFFER
BoConcept offers a unique franchise opportunity with a low initial investment and the potential for a high EBITDA. It is a highly attractive option for prospective franchisees. Unlike many other franchise concepts, BoConcept’s model provides a stronger return on investment, allowing franchisees to see greater profitability over time. The franchise agreement is structured for flexibility, with a 5+5-year term, ensuring long-term stability and the opportunity for renewal. One of the standout features of the BoConcept franchise is the transparent exit value, facilitated by a Call Option model. It gives franchisees clear expectations regarding the value of their business when they decide to exit.
BoConcept also offers extensive support to its partners, ensuring that franchisees are never alone in navigating the challenges of running a business. The company provides a strong IT setup to streamline operations and improve efficiency, enabling franchisees to focus on growth and customer satisfaction. Unlike traditional furniture retailers, BoConcept emphasizes selling interior design services. It allows franchisees to cater to a broader market by offering customized, high-quality design solutions. This approach not only differentiates BoConcept from its competitors but also enhances the overall customer experience. The brand ensures long-term success and customer loyalty.
How much does the BoConcept franchise cost?
Initial Investment: $400,000 — $900,000
Payback period: typically 18-30 months
Average turnover per month: 150.000 – 300.000 USD
Royalties: no royalties
Franchise fees: 30.000 USD per store
Other current payments: none
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REQUIREMENTS TO BUY FRANCHISE
- The start-up investment level for each BoConcept store starts at 500.000 USD, depending on size and location, which includes a Franchise Fee of 30.000 USD.
- Ideal candidates should have Liquid Assets of at least 500.000 USD and Net Worth exceeding 1,5 Million USD, to be able to commit to an ambitious store development plan.
BoConcept FRANCHISE ADVANTAGES
- Global Brand with Strong Demand: BoConcept’s world-renowned reputation spans across 60+ countries, offering franchisees the opportunity to tap into a well-established and growing customer base, both locally and internationally.
- Low Investment, High Returns: With a low startup cost and high potential for EBITDA, BoConcept provides franchisees with a profitable venture that delivers fast returns on investment.
- Clear and Profitable Exit Strategy: The franchise’s transparent exit strategy, facilitated by the Call Option model, ensures that franchisees have a clear path to realize the value of their business when they choose to sell.
- Quick Cash Flow Generation: BoConcept’s efficient business model is designed to generate cash flow quickly, helping franchisees recover their initial investment and achieve profitability in a short timeframe.
- Comprehensive Training and Ongoing Support: Franchisees receive exceptional training and continuous support in every aspect of the business, from design expertise to marketing, ensuring sustained success.
- Unique Interior Design Service: This signature service not only sets BoConcept apart from competitors but also serves as a powerful upselling tool, enhancing customer engagement and boosting sales.
- Expanding B2b Revenue Opportunities: The growing business-to-business channel provides an additional revenue stream, allowing franchisees to serve corporate clients, hotels, and other commercial sectors.
- Scalable Business Model: Designed for growth, BoConcept allows franchisees to scale their business, opening additional locations with ease and replicating their success.
