Coffee Nefer – the coffee house which is, first of all, incredibly delicious coffee made from 100% Arabica and a unique design of the coffee house. Inspired by the history of Ancient Egypt and the unique atmosphere of the country, in 2019 Inna Grosheva came up with the idea to make her dreams come true and open the first spot for Coffee Nefer in the center of Moscow.
The point of the “Station cafe” format is open on the central square of the Savelovsky railway station daily from 7:00 to 22:00. The coffee shop operated steadily during the pandemic first and second waves due to its high traffic and a large number of regular customers.
Adjusted loyalty program for customers, providing discounts to a “special” category of people and a well-formed menu allow to attract clients and increase the number of regular customers.
1. "Take away" format - a sales point with an area of 7 m². Coffee shop without seats, for taking away, located in high traffic areas.
Investments from $12,200
Average turnover per month $8,100
Payback period from 6 months
Franchise fee $4,100
2. Format "Station cafe" - a coffee shop with an area of 23 m², with a small number of seats and the ability to sell food and drinks for taking away, located at train stations and airports.
Investments from $19,000
Average turnover per month $9,100
Payback period from 18 months
Franchise fee $6,200
3. Format "Coffee house" - a cafe with an area of 36 m²., with a large number of seats and possibility of cooking few dishes and selling ready products, located in shopping centers, or in the format of street food.
Investments from $25,700
Average turnover per month $14,500
Payback period from 9 months
Franchise fee $9,500
Coffee Nefer has a franchise fee ranges from $4,100 to $9,500, with a total initial investment from $12,200 to $25,700.
Initial investments: $12,200
Payback period: from 6 months
Average monthly turnover: from $8,100
Franchise fee: from $4,100
Other current payments: none
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|Format 1||Format 2||Format 3|
|Average turnover per month||$8,082||$8,904||$14,658|
|Average net profit||$1,438||$2,260||$4,520|