DIVANI & SOFA’ Franchise - Luxury Furniture

DIVANI & SOFA’ franchise opportunities

WELCOME TO THE WORLD OF DIVANI & SOFA'
WE ARE OPENING THE DOORS TO AN EXCLUSIVE OPPORTUNITY

Over the years, we have woven success stories fueled by mutual trust and a shared passion for the beauty and elegance of interior design and luxury furniture. This commitment has brought us closer and strengthened our relationship with each of our customers and partners.

We invite you to step with us on an exceptional entrepreneurial journey, exploring the possibility of becoming a partner within our prestigious network. This is your time to shine, expanding the boundaries of success and defining the future of interior design. Find out more about how you can become a Divani & Sofa’ franchisee and help redefine the standards of luxury and elegance in furniture design.

THE STORY OF DIVANI & SOFA'
The Divani & Sofa’ franchise is more than a business – it is a passion for beauty and a promise of excellence. We want to collaborate with partners who share our values and who are ready to bring this vision to the local market”, said Lorenzo Dimagli, owner of the company (http://www.divani-sofa.it, http://www.divaniesofa.ro).

A HALLMARK OF EXCELLENCE IN INTERIOR DESIGN AND CUSTOM LUXURY FURNITURE
At the heart of Divani & Sofa’ lies a bold vision: the transformation of every home through exceptional furniture. Founded on the pillars of supreme quality and continuous innovation, our brand is recognized for its selection of high-quality materials and collaborations with master craftsmen in the art of woodworking. The results? Creations that perfectly harmonize elegance with minimalism, emphasizing functionality and comfort.

Divani & Sofa’ aims to extend its presence throughout Europe and the entire world, bringing Italian splendor and craftsmanship to every house and showroom on the continent. While we are proud of our Italian heritage, our story began in the vibrant capital of Romania, Bucharest. This is where our vision took flight, launching our global brand from a place of rich culture and history. We believe that true beauty knows no borders, and our mission is to envelop you in the art of living well with Divani & Sofa’. Join us on this journey to borderless beauty and comfort. Let yourself be inspired by the elegance of Italian design and the warmth of our craftsmanship. Welcome to Divani & Sofa’, where every piece of furniture is not just a product, but a story of passion, dedication, and timeless beauty. Thank you for being a part of our story. Together, let’s create spaces that reflect the art of living well.

SIZE OF STORE

• Showroom: 450-500 sqm min
• Storage: 1000 sqm

FRANCHISE OFFER

• 5+5 years Franchise Agreement
• Extensive support to franchising partners: training, manuals & guideline (brand, operational, marketing) permanent consultancy
• Low Investment Costs in the industry
• Low inventory
• Net profit 15-17%

How much does the DIVANI & SOFA’ franchise cost?

DIVANI & SOFA’ has a franchise fee ranges from 35.000 USD, with a total initial investment from 150.000 USD.

Initial Investment: 150.000 – 250.000 USD, depending on size location and country, representing sum for the goods furnishing Divani & Sofa'’ franchised showroom (furniture, decorations, etc). In addition: rental costs for showroom (450-500 sqm min) and for storage space (1000 sqm); utilities costs, staff costs, marketing costs, opening event costs.
Payback period: 12 - 15 months.
Average turnover per month: 150.000 – 300.000 USD.
Royalties: no royalties
Franchise fees: 35.000 USD per store, one-time payment for: the use of the brand & know how, access database and catalogs, development of design layout of store, training, manuals.
Other current payments: none

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BUSINESS MODEL

Divani & Sofa’ offers a compelling franchise business model designed for those with a passion for furniture and interior design. The model is structured to provide franchisees with a robust support system and the potential for substantial financial returns. Below, we outline the key components of the business model, including initial investment, payback period, average turnover, and additional considerations.

Initial Investment:
The initial investment required to establish a Divani & Sofa' franchised showroom ranges from $150,000 to $250,000. This amount encompasses the cost of goods and furnishings necessary to create an inviting and stylish showroom. The investment covers high-quality furniture, decorations, and other essential items that reflect the brand’s commitment to elegance and comfort. The precise amount depends on factors such as the showroom's size, location, and country.

In addition to the cost of goods and furnishings, franchisees must account for rental expenses for both the showroom and storage space. The showroom should be at least 450-500 square meters to adequately display the range of products, while the storage space should be around 1000 square meters to ensure sufficient inventory management. Furthermore, franchisees should budget for utilities, staff salaries, marketing efforts, and costs associated with the opening event to attract initial customer interest and establish a market presence.

Payback Period:
One of the attractive features of the Divani & Sofa' franchise model is the relatively short payback period. Franchisees can expect to recoup their initial investment within 12 to 15 months. This rapid return on investment is facilitated by the strong brand reputation, strategic marketing support, and the high demand for quality furniture that Divani & Sofa' consistently meets.

Average Turnover Per Month:
Franchisees can anticipate an average monthly turnover ranging between $150,000 and $300,000. This impressive revenue potential is driven by the brand's established market presence and the appeal of its product offerings. The wide range of stylish and functional furniture attracts a broad customer base, ensuring steady sales and revenue growth. Divani & Sofa'’s commitment to quality and design excellence further enhances customer satisfaction and repeat business.

Comprehensive Support and Training:
Divani & Sofa' provides extensive support to franchisees, ensuring they have the tools and knowledge necessary for success. The franchise fee includes access to the brand’s extensive database and catalogues, development of the store’s design layout, comprehensive training programs, and detailed operational manuals. These resources equip franchisees with the expertise needed to effectively manage the showroom, optimize sales, and deliver exceptional customer service.

Conclusion:
The Divani & Sofa' franchise business model is designed to provide franchisees with a profitable and rewarding venture. With a clear path to recouping the initial investment, impressive monthly turnover potential, and comprehensive support, franchisees are well-positioned to succeed. The brand’s emphasis on quality, design, and customer satisfaction ensures that Divani & Sofa' remains a leading choice for customers and a lucrative opportunity for franchisees.

REQUIREMENTS TO BUY FRANCHISE

DIVANI & SOFA’ FRANCHISE ADVANTAGES

• Access to a recognized and trusted brand: franchisees benefit from being associated with a prestigious name in the luxury furniture industry. Divani & Sofa’ brings a solid reputation and brand image that has been cultivated over the years, providing partners with a loyal customer base and immediate market recognition.
• Proven and profitable business model: by joining the Divani & Sofa’ network, you are entering a proven business system with established processes and operations that have proven market success. Franchising offers a business model that minimizes risk and maximizes profit potential, guiding you to a successful path in the interior design and luxury furniture industry.
• Full business support: Divani & Sofa’ franchisees receive a complete support package covering training, marketing, product selection, logistics and sales strategies. This support ensures that franchisees are well prepared to run their business successfully with access to valuable resources and professional advice.
• Exclusivity in Each Country: Divani & Sofa offers an exclusive franchise opportunity in each country, ensuring that each franchisee is the sole representative of the brand within their territory. This exclusivity creates a rare opportunity for significant financial gain, as franchisees can capitalize on the entire market potential of their country without competition from other Divani & Sofa outlets.

ADDITIONAL INFORMATION

DIVANI & SOFA' FRANCHISING PROCESS: STEP BY STEP
Becoming part of the Divani & Sofa’ family as a franchisee involves a clear and structured process designed to ensure success and compatibility between us and our partners.

Here are the main steps on your journey to becoming a Divani & Sofa franchisee.

1. INFORMATION AND RESEARCH
   We invite you to start by informing yourself about Divani & Sofa’, our values, the products offered and the philosophy of the brand. Explore our website, available resources and learn about what it means to be a franchisee.
2. FILLING OUT THE FORM AND EVALUATING THE APPLICATION
   Complete the eligibility form. Here, you will provide details about your experience, motivation to become a franchisee and any other relevant information. Your application will be evaluated by our team. This process includes verifying the information provided and ensuring that your profile meets our standards.
3. INITIAL DISCUSSIONS
   If your application passes the first review, you will be invited to initial discussions with our team. These can take place over the phone, online or face-to-face, depending on preference and logistics.
4. MEETING AND DETAILED PRESENTATION
   The next step is a detailed meeting where you will receive extensive information about the business model, the support provided by Divani & Sofa’ and discuss mutual expectations.
5. TRAINING, PREPARATION AND OPENING OF THE BUSINESS
   The franchisee will attend training sessions to become familiar with all operational, marketing and sales aspects of the business. With the continuous support of the Divani & Sofa’ team, you will be guided in opening your business, marking the beginning of a successful collaboration.

Our plan is global expansion. The world of Divani & Sofa’ is about HIGH-END FURNITURE. Because of this aspect, countries with higher wages is expected to function much better.