FIREAWAY Franchise for Sale - Pizza Restaurant

FIREAWAY Franchise Opportunities


We will keep it quick, like our food. The first FIREAWAY PIZZA was opened in 2016 by Mario Aleppo with the aim of bringing better pizza to the UK. With fresh toppings, hand made dough and a 400 degree fire oven not only is it authentic but its fast - around 180 seconds!

When my Nonna came over from the Amalfi Coast of Italy in the 1950s she brought a pizza recipe that FIREAWAY PIZZA has been spreading through the streets of London since 2016. We have tweaked our menu to include Oreo milkshakes, Nutella pizzas and Vegan options so we have something for everyone.

3 years later and we have gone from 1 London shop to 80 sites covering London, Surrey, Kent, Hampshire and Scotland.

And after 3 years of trading FIREAWAY PIZZA entered their first competition at the Pizza & Pasta Awards and took home first place!

The key to success is very simple: keep the food tasty, fresh and fast.

FIREAWAY franchise

Keep it real
Customers can design their own pizza using top quality ingredients from Italy and locally UK sourced vegetables.

Proven recipe
Food: Our food is freshly prepared by our chefs at each branch and we offer our handpicked signature menu that is widely loved by our customers coupled with our quick & efficient service.Support System: Once our franchisees open their stores, we will be there to hold their hands until their businesses stabilise.

The fire is spreading
We have grown from 2 stores within our first year to 6 stores in our second year and we now have 80 stores open with more in the making. As of 2019 each store turns over between $6,950 - $19,450.

FIREAWAY franchise for sale


At FIREAWAY, a large amount of our advertising is done online. We target food lovers of all ages. In our first year of business we spent a considerable amount on digital media advertising. This consists of Google, Instagram and Facebook promotion.

We have built a large interactive customer audience since opening and we currently encourage our 12,000 online followers to post photos of their pizza designs online for all to see. We have recently brought an in house digital marketing company who take care of email, SMS and SEO marketing. We ask all franchise operators to organise the local marketing in their territories such as leafleting and events.

We also sponsor three children’s football teams that have the FIREAWAY logo and name printed on all their training kits and jackets.

Franchise cost

FIREAWAY franchise cost FIREAWAY franchise to own
Franchise licence fee Initial franchise fee
  • 10 Year renewable
  • Franchise training
From $690 + VAT per month
  • 5 days on site support
  • 7 day marketing boost pre-opening
  • Chef training
  • Recipe and operation guide
From $13,850 + VAT
Shop equipment & Signage Building & Design
  • Equipment, materials and signage
$62,200 + VAT
  • Building, design, renovation
$50,850 - $34,750
(based on a 500 sq ft store)
Working capital required
  • Day to day operational funds in your account £12,500

* Please note that all the figures can vary depending on the options, size and location of a shop.
Each shop covers a delivery radius of approximately 2 miles

FIREAWAY franchise investment

How much does the FIREAWAY franchise cost?

FIREAWAY has a franchise fee ranges from $6,950 to $20,850, with a total initial investment from $85,000.

Initial investments: $85,000
Average turnover per month: $10,000 - $15,000 profit
Royalties: none
Franchise fees:
For the first five shops to open its $6,950 and $420 a month for the first year, after its $20,850 and $850 a month.
This includes the use of the Fireaway name.

Other current payments: none

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Aleppo Luca

Master Franchise and Assistant CEO

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