Hans & Gretel Franchise — A Sweet Opportunity Awaits

About hans & gretel

Hans & Gretel is a unique, must-see destination that brings fairytales to life. Our mission is to create unforgettable experiences for people of all ages through a wonderful selection of sweets and immersive moments that spark childhood nostalgia. Hans & Gretel offers a one-of-a-kind experience that brings fairy tales to life.

At Hans & Gretel, we offer a multisensory journey filled with captivating aromas and interactive fun. Open year-round, our magical environment brings back sweet memories for both children and adults.

We provide an exclusive assortment of candies, ice creams, handpicked chocolates, marshmallows, lollipops, candy bars, bubble waffles, and chimney cakes sourced from certified suppliers. These distinctive flavors deliver an unparalleled taste delight.

Our friendly staff, made up of "Gretels", "Hanses", and "good witches", guides customers through a whimsical world of enchanting scents and irresistible treats. The vibrant, themed atmosphere makes each visit memorable from the moment guests arrive to their first delicious bite. Plus, the experience is designed to be fun and highly shareable.

As of 2024, Hans & Gretel has proudly welcomed over 2 million visitors, showcasing the brand's widespread appeal.

A Unique Concept that Stands Out

Hans & Gretel offers a magical event for everyone, regardless of age. Our themed, interactive locations serve as enchanting destinations where people indulge in exclusive treats like custom-made ice cream and our signature chimney cake. This one-of-a-kind concept in the market attracts families, tourists and sweet lovers alike, driving foot traffic and encouraging repeat visits.

With a constantly evolving product mix, we ensure relevance year-round, featuring seasonal treats for holidays and special occasions. Our sweet and candy factory transforms unique tastes, smells and colors into lasting memories.

Through exclusive collaborations with certified suppliers and vertically integrated production, we offer confections you can’t find anywhere else. This dynamic product range not only boosts sales but also fosters customer loyalty. It makes Hans & Gretel a delightful escape that appeals to diverse audiences and enhances profitability.

A Timeless Destination for All Seasons

Hans & Gretel is a year-round destination for sweet times and celebrations. Whether it’s a birthday, family outing or everyday indulgence, our whimsical stores provide an enchanting venture that drives consistent sales and profitability.

With a diverse product mix designed to attract visitors throughout the day, special seasonal releases keep the excitement alive and encourage loyalty. Our ability to transform each visit into a memorable and shareable experience boosts add-on sales as clients personalize their treats, enhancing the value of every transaction.

Our flexible franchise model offers impressive profit margins and low operational costs, making it a highly profitable venture. Hans & Gretel is where both young and old come to live their fairy tale, ensuring continuous sales throughout the year. We shape our offerings around seasonal themes and regularly introduce new sweets to keep guests coming back for more.

A Unique Formula for Success

The secret to Hans & Gretel's profitability lies in three magical elements: memories, fairy tales, and enchantment. Our charming concept captivates both young and old, creating an atmosphere that evokes cherished reflections and brings favorite stories to life, encouraging repeat visits.

Our unique product mix not only attracts customers but also paves the way for additional sales. By offering customizable options, we allow guests to enhance their treats, increasing the value of each sale and fostering loyalty.

With flexible structures, impressive profit margins, a rich product selection, and low operational costs, Hans & Gretel stands out as a profitable venture.

A Comprehensive Franchise Support

This includes:

• Location Evaluation: We provide full advisory support and detailed analysis to ensure optimal site selection, maximizing traffic and returns tailored to local dynamics.
• Training Programs: Our holistic training model covers all daily operations, supported by simplified manuals to standardize procedures and ensure efficiency. This enables franchisees to manage their stores effectively and deliver a consistent customer experience.
• Design Services: We offer complete architectural plans for the store’s layout and design, capturing the unique identity of Hans & Gretel while enhancing functionality and charm.
• Marketing & PR: Our comprehensive marketing toolkit includes targeted advertising, promotional materials, events, grand openings and partnerships with industry leaders to boost sales and profitability

In less than three months, you can have your own Hans & Gretel ready to enchant visitors.

A Flexible Model for Any Market

Hans & Gretel adapts to various market needs, offering a variety of store types; each model is designed to thrive in high-traffic and tourist-heavy areas, ensuring a steady flow of customers and minimal competition.

Step Into the Magic

Hans & Gretel is a wondrous business opportunity. With a unique concept, strong support system and proven profitability, you can bring a little magic into your community—and see it turn into success.

Franchise Offer

Step into a world of imagination and indulgence with the Hans & Gretel franchise — a one-of-a-kind dessert concept that fuses fantasy, flavor, and fun. With a brand identity rooted in nostalgia, creativity, and visual storytelling, Hans & Gretel redefines what it means to "go out for dessert." Franchisees gain access to a turnkey business concept with strong visual appeal, proven operational systems, and a product lineup designed to spark joy across all ages. Store formats are adaptable — ranging from compact, high-volume kiosks (30 sqm) to full-scale flagship experiences (up to 120 sqm), perfect for malls, tourist hotspots, or entertainment districts.

SIZE OF STORES

DIFFERENT STORE FORMATS:

• 30-40 sqm: Boutique/kiosk concept – take away perfect for shopping malls or small locations.
• 50-80 sqm: Experience (optional with a sitting area)
• 100-120 sqm: Flagshipt (optional with a sitting area)

In all formats there is the chance to have an outside sitting area as well.

Business Model

Hans & Gretel operates on an immersive retail-entertainment hybrid model. It’s more than just a dessert shop — it’s a destination. The business thrives in high-footfall areas such as malls, tourist zones, and entertainment districts, where its theatrical presentation and vibrant visuals naturally attract curious crowds.

Revenue streams are diversified across in-store purchases, seasonal promotions, and event-based marketing. The core of the model lies in creating moments worth sharing — both in person and on social media — resulting in organic marketing and repeat visits. Franchisees are provided with a turnkey setup, complete operational training, and ongoing support to ensure a consistent customer experience across all locations.

How much does the HANS & GRETEL franchise cost?

Store size format: from 30 sqm (kiosk) up to 120 sqm
Investment: from 104,000 USD
That includes interior design project, decoration, equipment and store functional furniture.
Royalties: 6% + 1% Marketing fee
Franchise fees: 26,000 USD

HANS & GRETEL supports its franchisees with comprehensive training, ongoing operational assistance, and established branding that draws in customers of all ages. The unique concept combines whimsical store design with high-quality sweets and desserts, creating a strong visual and experiential identity. Franchisees also benefit from exclusive territorial rights, helping to minimize local competition. Additionally, marketing support from the franchisor includes both local and international campaigns aimed at driving foot traffic and boosting brand awareness.

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Franchise Requirements

Hans & Gretel is for bold dreamers ready to lead with energy, creativity, and a deep sense of customer satisfaction. Ideal franchisees should meet the following criteria:

Initial Capital: Minimum total investment starting at $104,000, including a $26,000 franchise fee, covering store design, equipment, and launch support.

Location Readiness: Ability to secure high-footfall sites — malls, entertainment complexes, tourist zones, or city centers — with a preference for eye-level visibility and open space.

Operational Drive: Willingness to be hands-on in the early stages, manage a small team, and maintain the brand’s immersive standards.

Brand Alignment: Passion for imaginative retail, customer engagement, and delivering memorable, multi-sensory experiences.

No F&B Experience Needed: While hospitality or franchise experience is a plus, all franchisees receive full training and onboarding to set them up for success.

Franchise Advantages

Sensory Experience Design: Each location is crafted to stimulate wonder — visually rich, scent-driven, and highly interactive — turning customers into storytellers.

Built for Social Virality: The pleasing aesthetics, fantasy costumes, and towering treats generate high engagement with minimal advertising spend.

Flexible Footprint, Maximum Impact: Whether launching in a compact kiosk or a flagship store, each unit is engineered for high throughput and immersive branding.

Complete Operational Ecosystem: Franchisees receive access to exclusive recipes, staff training modules, supply chain partners, and marketing assets from day one.

Global Brand Momentum: With a growing international presence, joining Hans & Gretel means being part of a bold, fast-moving brand with global recognition potential.