«HARAT’S» Irish Pubs Сhain

About the brand «HARAT’S» Irish Pubs Сhain

Harat’s Pub is a chain of Irish pubs founded in 2009. Starting 2010 the chain began growing as a franchise, and by 2018 was awarded as a World’s Largest Irish Pubs Chain. As of 2022, Harat’s Pub has venues in 46 cities of 6 countries.

Harat’s Pubs concept is built on the strongest attributes of Irish pubs, such as bright recognizable façade, "cozy chaos" interior style, sociable and fun personnel, right range of drinks, simple yet elaborate snack menu, live music and parties.

All of these create an universal and friendly atmosphere of freedom, which makes Harat’s Pub chain so popular and recognizable.

• Bartenders. «People go to the people» We pay a lot of attention to headhunting, education and training. We have unique training system and motivational program for bartenders.
• Wide assortment. «Bring the culture of alcohol consumption» We never stop to look for new kinds of spirits, interesting combinations, but we never forget about quality and «the good old classic»
• Atmosphere. «Everybody should find something for themselves» We have developed various scenarios for the events and entertainments: parties, contests, poetry evenings, darts and kicker competitions, as well as online community building activities.

Size of stores

200 – 300 square meters

«HARAT’S» Franchise Offer

• right to use Harat's brand;
• legal and accounting support for the opening and on-going work of the pub
• consultations on the selection of premises;
• design of the pub;
• provision of approved suppliers of furniture, accessories and technological equipment;
• provision of the "opening group" for the start-up period;
• know-how, work technologies and staff training;
• selection of product and beverages dealers and distributors;
• advertising plan for opening a pub and consultation on Harat's brand promotion;
• global marketing campaigns of the Harat's Pub chain, cross-marketing;
• campaigns with partner companies;
• online communication with other franchisees and the head office;
• bonuses for chain standards correspondence (in selected countries).

How much does the «HARAT’S» franchise cost?

«HARAT’S» has a franchise fee ranges from $31,500, with a total initial investment from $315,000.

Initial investments: from $315,000

• Repair and construction works = $63,000
• Joinery and works, including façade = $30,500
• Ventilation system = $26,000
• Electrical, video and audio systems, alarm systems = $51,500
• Bar and kitchen equipment, beer system = $42,000
• Furniture = $21,000
• Construction project and permits = $8,400
• Promotion campaign = $6,300
• Legal expenses = $1,600
• Current assets = $8,400
• Staff training and opening team attendance = $6,400
• Franchise fee = $31,500
• Other and unforeseen expenses = $18,300

Average turnover per month: $63,000
Royalties: $1,000
Franchise fees: from $31,500

Other current payments: $27,300

• rent: $6,300
• salary fund: $10,500
• utility costs: $2,600
• administrative costs: $1,400
• marketing: $2,100
• back office: $3,000
• other costs: $1,400

• the use of the brand
• advice on the selection of premises
• legal and accounting advice
• development of design layout of restaurant
• ensuring the supply of equipment, furniture, etc.
• coaching of the staff.

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Additional information

Next steps:

• discussion of plans and opportunities by phone or face-to-face Harats’s contact;
• choosing a country/city to open a pub in (franchisee's decision on the outcome of the telephone discussion);
• conclusion of a franchise agreement;
• formation of requests and the beginning of cooperation with companies providing legal, real estate, recruiting, accounting services* in the territory of the choosing country/city;
• opening a legal entity in the choosing country;
• searching of premises and setting the rent agreement;
• creation of a design project and harmonization of the opening budget;
• recruitment and training of staff;
• creating a promo-campaign for the opening pub;
• opening a pub.

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Success story

1. By 2022 Harat’s franchising program was included several ratings:
   The biggest Irish pubs network in the world, according to IrishPubsGlobal, 2013
   Top List Leader of IrishPubsGlobal Awards in nomination ‘The Best Marketing Campaign among European Pubs’, 2018
2. Years-long partnership
   Harat's is a regular participant in special projects from international and regional companies. Among our international collaborations are Dewar's, Jagermeister, BelHaven, Guinness
3. The largest fan zone in Zagreb at the 2018 World Cup
   The Harat's pub in Zagreb organized the largest fan zone for broadcasting the 2018 FIFA World Cup.
4. Harat’s Staff regularly notice celebrities among visitors.
   So, the actor Rade Šerbedžija (Boris The Blade from the "Snatch") is the regular guest at the Harat's pub in Zagreb.
5. Annual workshops for franchisees.
   Harat's International holds an annual gathering of Harat's partners. Every year the workshops takes place in different countries: in 2017 – in Georgia, in 2018 – in Croatia, in 2021 – in Serbia. Business program is involved speeches of world-famous beer producers and experts in the field of pub culture.
6. At the moment the network has more than 80 pubs
   and several of our franchisees open more than one pub with Harat’s and develop business in different regions. This fact is our special pride! You can read the opinion of one of our partners ‘This is such a clear and well-verified business type that it works in any country in the world!

«HARAT’S» Franchise Business Model

• turnover: $63,000
• bar turnover: $47,000
• kitchen turnover: $16,000
• total margin: $37,000
• bar margin: $26,000
• kitchen margin: $11,000
• costs: $28,300
• net profit: $8,700

«HARAT’S» Franchise Advantages

Pubs are widely known and recognizable worldwide. The format, interior and exterior is consistent through times and geographies.

Harat’s Pub chain is a combination of the best features from all the pub formats.

Cooperation with Harat’s Pub allows entering HoReCa industry and expanding your business to the new geographies fast and fluently.

Harat's Pub franchise provides balanced set of procedures and standards as well as consultations at every stage, allowing franchisee to grow successful business. The payback period is about 4 years.

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