Seafood Gastrobar Franchise ICRAB

About the brand «ICRAB»

ICRAB is a chain of gastrobars whose menu is based on seafood. Our establishments operate in the format of a city cafe, food court, and delivery. In each gastrobar, in addition to ordering dishes, you can buy seafood of the highest quality from leading producers.

The menu of ICRAB gastrobars includes more than 100 dishes, in the preparation of which we use the highest quality seafood:

• Pitas
• Poke
• Hot dishes
• Rolls
• Sushi
• Salads
• Soups
• Appetizers
• Brioche

ICRAB cares about its guests and customers and therefore our priorities are:

• Quality of products and services;
• Speed of preparation and delivery;
• Reasonable prices for menus and seafood.

There are now 2 ICRAB gastro bars in operation, the first of which opened in 2019. We are proud of the reputation we have managed to gain with the population over the years. Our establishments are really popular!

We have put a lot of effort into automating processes, which has allowed us to build the most effective business management and control model.

An individually configured restaurant management system allows you to control the control expenses of products, make purchases on time, correctly set prices, calculate profits, track the warehouse, conduct inventory, analyze and plan other operating expenses.

Our kitchens are characterized by high productivity due to the automatic processing and distribution of orders. This not only saves time on the transfer of the order, but also provides convenient control over the stages of preparation.

In the work of our establishments, we use modern video surveillance systems. The fact of the presence of cameras gives a sense of security to our visitors. And from the point of view of business owners, video surveillance is a powerful tool for detecting dishonest actions.

The last few years have helped us to see the weaknesses of the business and adjust all processes so that our business can exist and be profitable even in the most difficult times. We have gained experience, the main result of which has been to maintain the quality of our products, team, reputation and profitability of the business.

Are you looking for an opportunity to grow your business with a successful company? ICRAB offers you a unique franchise that opens the door to long-term relationships and high standards of work.

Working on the ICRAB franchise has many advantages.

First, you get access to the valuable experience gained by the franchisor. We have already gone through difficulties and trials, which allows us to share our knowledge and help you build a profitable chain. You will be able to benefit from our valuable experience of working in a time of crisis.

Secondly, the franchisor has already invested considerable resources in forming the ideal menu and assortment, developing recipes for dishes and organizing staff management. You get all these advantages, which allows you to focus on business development.

Thirdly, time - we value time. We have spent several years building business processes so that they work like clockwork. You'll be able to get your business up and running quickly and reach your targets in just 6 months. In addition, the short period of starting a business is only 1-2 months, the main time of which is the repair of the space.

We guarantee support, experience and honest partnership. Become part of our team and achieve success with us!

Franchise Advantages

• The case is in a very interesting field - the restaurant business.
• Bright, memorable name - ICRAB.
• A business model with proven effectiveness.
• The opportunity to enter the network of gastrobars ICRAB at the initial stage.
• Quick start - opening in 1 - 2 months.
• Profit already from the first month of work.
• Reaching the planned turnover in less than 1 year.
• Individually configurable control automation system.
• Only proven suppliers, providing special conditions for purchases.
• Strong marketing support.
• High-quality, stylish, convenient ICRAB website.
• Assistance, consultations, recommendations at every stage from the team of ICRAB professionals.
• ICRAB franchise is a profitable investment. More profitable than a deposit in the bank.

Franchise formats

We offer several franchise cooperation formats - "City Café" and "Food Court".

The return on your investment will depend on the specific conditions and your efforts. We offer an acceptable level of investment in this area.

And if you want to open several ICRAB gastrobars in your city or region, then we offer the possibility of concluding an exclusive agreement – in this case, we guarantee that only you will open ICRAB gastrobars in your region.

Please note that as part of your investment, we recommend that you include the costs of the first 3 months of your operation.

1. City Café format

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2. Food court format

Payback period: from 9 months.

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Calculation of the Franchise Fee:

What's included in the Franchise Fee:

• The right to work under the trademark of ICRAB seafood gastrobar chain.
• Individual financial model of the launch and development of the point with the calculation of the return on investment.
• Recommendations on financial and accounting accounting.
• Calendar plan of business launch.
• Consultations on location selection.
• Zoning and equipment of the gastrobar.
• Technological instructions of dishes.
• Consultations on staff selection.
• Staff training.
• Connection to the restaurant management automation system.
• List of recommended suppliers.
• Marketing.
• Templates of the website and pages for social networks, content.
• Presence of information about your gastrobar on the federal ICRAB website.
• Pricing recommendations.
• Advice on finding clients and building a loyalty program.
• Projects of legal documents. This will allow you to save time and resources when preparing the necessary documentation.
• Remote marketing and remote accounting services are available for an additional fee.
• And, of course, we are available to travel to your gastrobar opening. Our ICRAB team will be by your side to ensure a successful opening and support you through the first few days of operation. We believe that our presence will help you resolve any issues that may arise and ensure the smooth running of your business.

Regular support to franchisees (royalty 5% of monthly turnover)

One of the key aspects of successful franchising is regular support from the franchisor. As part of this support, the franchisee receives assistance in various aspects of the business, including operations, sales, service and marketing:

• Online master classes for chefs.
• Trainings on operations, sales, service, marketing.
• Updated menu (including seasonal menu).
• Updated technological instructions of dishes
• Regular service level checks:
• Regular Service Level Checks: To ensure a high level of service, franchisees are subject to regular inspections, including mystery shopping and compliance with a checklist of quality control standards.
• Financial audit with recommendations to improve efficiency.
• Control of commercial indicators.
• Access to a common database of photos, graphic layouts with their source files (with the ability to download layouts and subsequent editing, adaptation).
• Comprehensive support and consulting in the process of operational activities.
• Manager-curator for operational interaction with the management company.
• Participation in PR-events, promotions and other projects.

Calculation of APPROXIMATE monthly income

• Average check – 22 $
• Number of checks/bills per day – 50
• Cafe planned turnover per month – 33 000 $(70% marginality)
• Seafood sales turnover – from 15 000 $ (30% margin)
• TOTAL PLANNED TURNOVER – from 48 000 $

Total monthly expenses – from 8 500 $

• Rent and utility services – from 100 $
• Salary – from 3 300 $
• Advertising expenses – from 300 $
• Outsourcing (accountant) – from 500 $
• Household tand other expenses – from 1 000 $
• Royalty - 5% of turnover – 2 400 $

Target profit = 48 000 $ - 9 900 $ - 10 500 $ - 8 500 $ = 19 100 $.

Time to reach planned turnover: up to 1 year.

Requirements for franchise buyers