Franchise retail lingerie shops «MILAVITSA»

«MILAVITSA» franchise opportunities

Milavitsa is one of the biggest, oldest and most recognizable brands of women's underwear in east Europe with a wide range of models and well-established business processes.

Milavitsa is one of the largest manufacturers of corset products in Eastern Europe. Brand was founded in 1964.Today the company's products are successfully sold in more than 35 countries around the world and are characterized by high quality, wide size range, huge assortment. There are more then 530 stores all over the world. The production volume is more than 6 million pcs. per year.

Milavitsa franchising allows you to start trading high-margin products of the company under the brand name and also to purchase the company's products directly from the manufacturer.

Milavitsa manufactures products at its own factory in Belarus using only high-quality materials from world suppliers. The company's product portfolio includes more than 600 models with year-round demand.

The target audience of the brand is 35+ middle-income women who value convenience and comfort. The product portfolio contains swimwear, shapewear, classic line and fashion line.

MILAVITSA Presentation

The formats of the stores can be: a retail store of street/shopping center formats, Shop-in-Shop (shop in store), Corner MILAVITSA, a retail outlet of the discounter format.

We provide consulting support in the process of selecting premises for the Milavitsa retail format.

The company's policy provides for 1 store per 100 thousand people and the distance between the shops is at least 2 kilometers.

We provide source files for the image design of the store, recommendations for conducting an advertising campaign in support of the opening. We also give a complete brand book and merchandising concept for opening branded outlets in accordance with brand standards.

When opening a store, the brand will provide a compensation package. The sum of compensation package depends on compliance with all equipment standards (signboard, commercial equipment, advertising campaign).

We are posting information about the shopping facility on the official Milavitsa website and provide videos advertising materials in digital form (in the format required for the printing house).

SIZE OF STORES

The MILAVITSA store.
Premises with an area of 40 to 120 m2. The possibility of placing a MILAVITSA sign above the entrance group. The location is both in a detached building no higher than the second floor, and on the territory of modern shopping centers no higher than the 2nd floor. The presence of a separate entrance to the trading floor. The presence of storefronts with a length of at least 3 m. The quantity of goods is 70-80 pieces per 1 m2. Staff – 1-2 seller per 20-25 m2 trading floor.

MILAVITSA Corner.
MILAVITSA Corner is a specially equipped part of the trading floor with an area of at least 15m2. A multi-brand store designed for the separate presentation and sale of MILAVITSA products. The corner is not geographically separated from the general trading floor. Each module of the equipment is marked with the MILAVITSA logo. The principle of self-service, availability of fitting rooms. The staff consists of one general sales consultant.

Shop-in-Shop MILAVITSA.
Shop-in-Shop is a separate section (department) with an area of at least 15m2. in a multi-brand store, designed for the sale of MILAVITSA products and equipped according to the standards applicable to this format. Shop-in-shop boundaries are marked. The staff consists of one sales consultant.

FRANCHISE OFFER

The MILAVITSA franchise gives:

• developed standards and store design.
• the opportunity to work with a globally recognized brand.
• consultations on the assortment matrix and top sales.
• marketing support and merchandising consulting.
• assistance in training of employees.
• sale of products directly from the manufacturer at the lowest prices.
• the opportunity to participate in pre-orders for the next years.

BUSINESS MODEL

The business model depends on each country, city, store size and location. The demand for the company's products is year-round. The minimum margin for sales through stores is 200%. Average sales per store (80 m2) per month – 800-1100 pcs.

How much does the MILAVITSA franchise cost?

MILAVITSA has no franchise fee, with a total initial investment ranging from 30,000€ up to 90,000€.

Initial Investment: from 30,000€ up to 90,000€

• sum for the goods need to fill out the store (is at least 2000 pcs. – 10000€)
• sum for equipment (racks, brackets, shelves, hangers, racks and so on ~150€/meter)
• store renovation according Milavitsa’s standards (floor, walls, ceiling, lighting)
• signage “Milavitsa” (~2000€)
• technical equipment (PC, software, cash register, video surveillance, music equipment, etc.)
• printed products (catalogs, paintings, etc. ~1000€)
• marketing investments

Payback period: 12-18 months
Average turnover per month: from 6000€ up to 15000€
Royalties: No royalties
Franchise fees: No franchise fees
Other current payments: N/A

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REQUIREMENTS TO BUY FRANCHISE

FRANCHISE ADVANTAGES

• There is no entry lump sum fee.
• No royalties.
• The product portfolio includes three brands with different price category.
• A wide range, more than 600 models annually.
• Size range from 60A to 120J.
• Efficient supply logistics.
• Provision of promotional materials and support.
• High brand awareness among customers.
• Availability of a large range of finished products in stock.