Through deep digital reengineering and business transparency, we strive to redefine the pizza delivery experience for customers and operators. With a proven business model and rapidly growing brand, Dodo Pizza is already active in nine countries, including China and the US. We are looking for like-minded people to join us in creating the most loved pizza chain in the world!
Information about the brand
From humble beginnings in provincial Russia, in just six years, Dodo Pizza turned into the largest domestic pizza chain and is still expanding with 400 stores expected by the end of 2017. We believe that our success is mainly due to three secret ingredients: people that work with us, our core values and our passion for combining pizza with IT.
Dodo Pizza’s major competitive advantage is our proprietary digital store management system, Dodo IS. This is a series of integrated software applications that make up the digital fabric of the Dodo Pizza franchise operating system. From order fulfilment to inventories, to labour management and front-of-house services, Dodo IS is deeply imbedded in the DNA of our processes. This level of digital integration is unprecedented in the industry. It makes operations fully transparent and controllable, resulting ultimately in super-efficiency. We built Dodo IS internally at Dodo Pizza as we were creating our operating system from the ground up. Moreover, Dodo IS is cloud-based, enabling easy scalability and complete real-time functionality through any Internet-connected device with a browser.
For us, along with efficiency, openness of business is a core value. From day one, we have shared our financials with the public, streamed real-time video from every Dodo Pizza kitchen and continuously tried to be as open as possible with customers, colleagues, partners, suppliers, investors and everybody else. This approach has enabled us to really connect with people as well as objectively judge our weaknesses and strengths.
Choosing to work with like-minded people is key to our franchising strategy. Different strengths can complement each other but diverging fundamental values in a franchise organization tend to be counterproductive. We want to build a truly global restaurant and delivery chain of the future by fostering mutually beneficial partner relations with individuals and teams that share our values, approach and passion.
When interviewing prospects we insist on full personal participation in operations. Our franchise is certainly not for you if you simply want to put in the cash and never see a store kitchen. Dodo Pizza franchisees personally monitor performance, inspect kitchens, interact with customers and generally keep their hands on the pulse of things. Without thinking twice, a franchisee should be ready to jump into a cashier’s uniform and serve a line of customers.
Size of stores, sales offices
80 - 250 m²
We have three main store formats:
Normally, new franchisees open in cities with population under 300,000. A franchisee’s first store must have delivery options. Subsequently, after maintaining good standing in quality throughout a trial period, franchisees can develop in larger cities and open stores of other formats.
The Dodo Pizza business model focuses primarily on delivery with supporting sales from dine-in, food court and street food outlets. In stores that have delivery, this order method accounts for roughly 60 - 70% of sales. Store sales range between $25k and $90k per month with EBITDA margins of 15 - 25%.
Initial investments: $80,000 - $250,000.
The initial investment covers all expenses to launch a store and operating costs during the first several months following launch.
Payback period: 18 - 36 months.
Average turnover per month: $27,000 - $90,000.
Royalties: 3.5% of sales in first year, 5% of sales starting second year.
Lump-sum payment: initial fee of $6,200.
This covers administrative expenses, training, kitchen layout, interior designs and other expenses associated with putting new franchisees into the Dodo Pizza system.
Other current payments: none
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Alexander Strib, Dodo Pizza franchisee in Klaipeda and Vilnius, Lithuania.
An accomplished software developer, Alexander Strib worked at OpenTable UK when he came across the Dodo Pizza founder’s blog “Sila Uma” (“power of the intellect” in Russian) and started reading it. The blog resonated strongly with Alexander and he decided that Dodo Pizza is something that he would be interested in being a part of.
Already at that time Strib was contemplating opening his own Dodo Pizza somewhere in Europe. But the franchise was not ready for export so he ended up working at Dodo Pizza as a software developer. He personally participated in development of Dodo IS, which he would later be using at his first store in Klaipeda, Lithuania.
Today, Alexander is the owner of the master franchise for Lithuania and Latvia.
“Together with the rest of the company, I worked for about one year to perfect Dodo IS. So I have a very good understanding of its’ nature and immense potential. Moreover, I know the people behind the product. They are a great dedicated team of talented individuals. Dodo Pizza is my first franchisee experience so I can’t really compare it to whatever else there is on the market. I can only say that I am still overwhelmed by the thoroughness and meticulousness of their approach. So for me it’s not just a great product but also an exemplary business relationship that also transcends formality. But strictly in practical terms, well, the Dodo Pizza franchise is the complete package where not a single detail has been overlooked.”
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