Scenthound is a membership-driven dog grooming & wellness concept. The scenthound franchise standardizes care into predictable monthly services (bath/brush and the “E-scentials”: ears, nails, teeth, glands) with add-ons, which creates recurring revenue and steadier staffing versus purely à la carte salons.
What is the scenthound franchise
The scenthound franchise focuses on routine, high-frequency services that keep dogs clean and healthy between full grooms. Locations operate as neighborhood wellness hubs: monthly members come in on a set cadence, add-on services lift tickets, and a small retail wall (shampoos, dental chews, grooming tools) adds incremental margin. Standardized protocols and scheduling keep utilization high while shortening appointment times compared to bespoke grooming.
Scenthound franchise cost & fees
| Cost Item | Amount / Range | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time at signing |
| Total Initial Investment | ~$371,000 – $600,000+ | Build-out, equipment, working capital; market-dependent |
| Royalty | 7% of gross sales | Ongoing |
| Brand/Marketing Fund | 2% of gross sales | National brand support |
| Local Marketing (opening period) | $15,000 – $30,000 | Pre-sale & grand opening |
| Leasehold Improvements | $180,000 – $320,000 | Construction & finishes |
| FF&E / Equipment | $65,000 – $110,000 | Tubs, tables, dryers, POS |
| Signage | $8,000 – $18,000 | Exterior/interior |
| Opening Inventory & Supplies | $8,000 – $16,000 | Consumables & retail |
| Initial Training & Travel | $5,000 – $10,000 | Owner/manager training |
| Additional Funds (3 months) | $30,000 – $60,000 | Payroll & ramp cushion |
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Footprint & staffing
- Footprint: ~1,200–1,800 sq ft street/strip retail with visible frontage and convenient parking; simple BOH with wet area, drying zone, and storage.
- Team structure: studio manager + Scent Techs (bath/brush/E-scentials) + front desk; some markets add a lead groomer for breed-specific trims. A lean team is possible because routine services are standardized and appointment times are shorter than custom cuts.
- Ops rhythm: recurring visits from members smooth week-to-week demand; capacity planning revolves around membership penetration, utilization targets by hour/day, and labor mix per shift.
Training & support
- Pre-opening: site selection guidance, design standards, equipment lists, hiring profiles, pre-sale marketing plan.
- Operations: service protocols for E-scentials, sanitation & safety, appointment pacing, point-of-sale workflows, and retail merchandising.
- Growth: playbooks for membership sales/retention, local partnerships (vet clinics, pet stores, shelters), review generation, and KPIs (utilization, membership %, labor %, retail attachment).
Steps to open
- Discovery & FDD review — confirm territory, budget, and timeline.
- Site selection & LOI — neighborhood centers with strong pet density, parking, and easy access.
- Design & build-out — apply standards; order tubs, tables, dryers, POS, signage.
- Hiring & training — recruit Scent Techs/manager; complete service and safety training; rehearse appointment flow.
- Pre-sale & launch — execute opening marketing, set founding member offers, and schedule first-month cadence.
- Operate & scale — manage membership penetration and utilization; add mobile events/partnership days; consider second unit once KPIs stabilize.
Scenthound Franchise Info: https://scenthoundfranchising.com/
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Starting investments from:$371,000
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Company type:Pet Care
- Year company was founded:2015
- Corporate address:8777 Hypoluxo Rd, Lake Worth, Florida, 33467, USA
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