SHIKAO Franchise For Sale
SHIKAO, founded in 2019, is a grilled fish brand, famous for tofu grilled fish.
The founder of SHIKAO, a third-generation Sichuan cuisine master, constantly creates better ways of grilling fish because of his love for grilled fish and his endless pursuit of flavor. After trying more than 100 kinds of ingredients, he finally found the perfect combination of fresh tofu pudding freshly ground from Northeast organic-certified black beans and the unique composite grilled fish sauce with a secret golden-ratio taste, upgrading the gourmet’s taste experience of being loyal to themselves and following their own heart.
The brand features a younger design for branding, space, and dish presentation. In the future, the brand strives to capture the preferences and dietary habits of young people and become a more popular grilled fish brand among them.
SHIKAO Grill Fish Master Franchise
We have already signed contracts and opened over 200 stores. In the future, our vision is to open over 1,000 restaurants within 5 years.
- Focusing on becoming the most favorite grilled fish brand among youth through younger logo design, restaurant design, and dish design, and capturing youths’ preferences and way of dining.
- Selected high-quality black soybean, traditional handmade ground tofu pudding, free tofu pudding refill.
- The brand has stronger competitiveness because of a composed product structure and an improved repurchase rate.
Detailed Franchise Description
- Price positioning: 60-70RMB per person
- Business district positioning: Commercial complex
- Target audience: around 20–30 years old, white-collar workers, couples, salaried class
- Selection attribute: shopping, leisure, and dining; tend to choose fast-fashion items
- Regional positioning: facing nationwide stores
- Monthly average floor area efficiency: around 5000
Size of Area
Store size: Reserve store 230–270 m², Standard store 160–230 m²
Franchise Offer
Franchise Fees (Including Related Terms)
- Initial fee: 30,000 USD per store
- Deposit: 5,000 USD (refundable after 3 years)
- Royalty: 5%
- Franchise term: 3 years for a single store / 6 years for national exclusive right
Supporting Service List and Description
- Store design: including both front&back areas
- Training: 15 days of training in Guangzhou (recommend over 3 employees to attend)
- On-site support: 15 days of support from one manager — local partner pays for all support costs including transportation, accommodation, and meals
- SOPs: for all store positions
- R&D: new product / local product R&D
- Marketing: annual plan sharing, store promotion suggestions, KV sharing
- Operation support: sustainable operation support, sales enhancement, monthly meetings to help franchisees continuously improve operating efficiency and service quality
How Much Does the SHIKAO Grill Fish Master Franchise Cost?
SHIKAO Grill Fish Master has a franchise fee range of $30,000, with a total initial investment of $223,000.
Initial Investment: $223,000
200 m² Store Investment (Without Franchise Fee)
| Cost in CNY (USD) | Comments |
|---|---|
| Rental — 40,000 CNY (~5,500 USD) | Depends on local price |
| Dorm — 8,000 CNY (~1,200 USD) | Depends on local price |
| Design — 35,000 CNY (~5,000 USD) | Front & back room |
| Decoration — 873,000 CNY (~125,000 USD) | Depends on local price (including all decoration) |
| Outdoor decoration — 85,000 CNY (~12,000 USD) | Outdoor logo and LED |
| Equipment — 454,500 CNY (~63,000 USD) |
|
| Promotion — 50,000 CNY (~7,000 USD) | Social media, posts, promotion materials |
| Opening payment — 150,000 CNY (~21,000 USD) | Raw materials, salary, and others for the first several months |
| Total — 1,650,500.00 (~240,000 USD) |
Payback period: 18 months
Average turnover per month: $90,000
Royalties: 5%
Franchise fees: $30,000
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Business Model
Initial Investment
200 m² Store Investment (Without Franchise Fee)
| Cost in CNY (USD) | Comments |
|---|---|
| Rental — 40,000 CNY (~5,500 USD) | Depends on local price |
| Dorm — 8,000 CNY (~1,200 USD) | Depends on local price |
| Design — 35,000 CNY (~5,000 USD) | Front & back room |
| Decoration — 873,000 CNY (~125,000 USD) | Depends on local price (including all decoration) |
| Outdoor decoration — 85,000 CNY (~12,000 USD) | Outdoor logo and LED |
| Equipment — 454,500 CNY (~63,000 USD) |
|
| Promotion — 50,000 CNY (~7,000 USD) | Social media, posts, promotion materials |
| Opening payment — 150,000 CNY (~21,000 USD) | Raw materials, salary, and others for the first several months |
| Total — 1,650,500.00 (~240,000 USD) |
Estimation of Financial Performance (COS, Labor, Rental for International Stores)
- Store concept: Standard store
- Investment: 1,650,500 CNY
- Gross sales: 650,000 CNY
- Per-person ticket: 65
- Gross profit: 58%
- Labor cost: 20%
- Net profit: 13%
- Payback period: 18 months
- Average rental agreement term: 36 months
- Store size: 200 m²
ROI and Payback Period
- ROI: 15% average with 18 months.
Franchise Advantages
- Signed contracts with over 200 newly opened stores. Currently, we have settled in popular shopping malls and districts in various regions: Zhengjia Plaza, Wanda Plaza, Shenzhen Coastal City, Haiya Colorful City, Yitian Jinmao Square, Daqianli Square, Junyi Wanbang, and more.
- Ranked 1st on Dianping’s Guangzhou Sichuan Cuisine Flavor List
- Youth-oriented brand strategy + excellent execution ability = attract more young people
- Focusing on younger consumer groups to meet their pursuit of a high quality of life
- Comprehensive brand system + chain capability = brand effect (fast chain, continuous operation, able to quickly establish large-scale brand effects in the region and give the brand a good reputation)
- Product control + professional operation = stable and sustainable (SHIKAO becomes a more stable, safe, and valuable business partner in the commercial community)
- Unique product selling point: freshly ground tofu pudding grilled fish (create the value of freshly ground tofu pudding and avoid category homogenization competition)
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