SORAYA Modern Persian Fine Dining Franchise

SORAYA

The name of our restaurant was born not from marketing, but from memory, light, and love.

Soraya symbolizes radiance, beauty, and celestial light and has been adopted by many cultures.

Soraya is more than a restaurant. It is an invitation to discover the magic of Persia, where every guest becomes part of the story, and every moment shines like a star guiding us toward beauty, harmony, and warmth.

Every dish in our restaurant is a small journey: saffron-scented rice, marinated kebabs, fresh herbs, and sweet-and-sour sauces - all crafted to evoke memories of home, the joy of gathering around the table, and the celebration of life.

Our Mission

To share the soul of Persia through exquisite cuisine, where every dish tells a story, every flavor evokes memory, and every guest experiences warmth, elegance, and timeless beauty.

Our value

We preserve the rich culture and history of Persia, bringing its aromas, recipes, and traditions to life in every detail of our restaurant.

Our team

At Soraya, our team is a constellation of passionate professionals, each bringing mastery, creativity, and dedication to the art of Persian cuisine. From our chefs, who transform the finest ingredients into works of culinary art, to our attentive hosts, who craft every guest experience with warmth and elegance, every member of our team shares a singular vision: to create unforgettable moments, where luxury, tradition, and flavor meet in perfect harmony.

FRANCHISE ADVANTAGES

5 YEARS FRANCHISE AGREEMENT:

• High Revenue Potential.
• Strong Premium Brand.
• Training Program.
• Turnkey Design & Interior Concept.
• Marketing Support.
• Ongoing Support.
• Signature Menu & Exclusive Recipes.
• Full Operational Support.
• Strong team.

Expert Support :

• Brand Onboarding & Launch Support
  We provide comprehensive guidance throughout the entire onboarding process, ensuring every step -from signing the franchise agreement to the grand opening - is smooth and efficient.
• Location Strategy
  Our Location Strategy provides franchisees with comprehensive, expert guidance to select, evaluate, and optimize every potential site, ensuring it embodies the essence of the Soraya brand.
• Signature Interior Design
  At Soraya, the interior is not just a backdrop - it is an integral part of the dining experience, reflecting the elegance, sophistication, and rich cultural heritage of Persia.
• Kitchen & Bar Standards
  Culinary excellence and refined beverage service are at the heart of Soraya's premium brand.
• Recruitment Assistance
  At Soraya, the caliber of your team is central to delivering the premium dining experience that defines our brand. Our Recruitment Assistance program provides franchisees with expert guidance, tools, and support to build a highly skilled, motivated, and brand-aligned workforce from day one.
• Staff Training Program
  The hallmark of Soraya's premium dining experience is a highly skilled, professional team. Our Staff Training Program ensures every team member is equipped with the techniques, knowledge, and dedication required to deliver consistent excellence.
• Pre-Opening Marketing
  Consistency, precision, and excellence define Soraya's premium dining experience. The Operational Manuals equip franchisees with detailed, practical guidance to operate the restaurant flawlessly, guaranteeing uniform quality, service, and atmosphere across all locations.
• Operational Manuals
  At Soraya, consistency, efficiency, and excellence are the foundations of a premium dining experience. Our Operational Manuals provide franchisees with a complete, step-by-step guide to running the restaurant according to Soraya's high standards.
• Approved Premium Suppliers
  Delivering Soraya's signature premium dining experience begins with sourcing the finest ingredients, beverages, and materials.
• Continuous Operational Support
  Ensuring every Soraya franchise thrives requires ongoing support and oversight. Through our Continuous Operational Support program, franchisees receive professional guidance, performance monitoring, and resources to uphold operational efficiency, brand standards, and exceptional guest experiences throughout the restaurant's lifetime.
• Menu Development
  The menu at Soraya embodies the essence of Persian culinary heritage, blending tradition, flavor, and sophistication. Through our Menu Development program, franchisees offer a refined, high-quality selection of dishes and drinks that captivate guests and uphold the brand's standards at every location.
• Brand Marketing Support
  The success of each Soraya franchise relies on a cohesive and distinguished brand presence.
• Technology Setup
  Technology is at the heart of Soraya's commitment to seamless operations and exceptional dining.
• Exclusive Territory Rights
  We understand that location and exclusivity drive franchise performance. Soraya's Exclusive Territory Rights program ensures each franchise benefits from a clearly defined geographic area, safeguarding market opportunities and fostering growth.

OUR UNIQUE FRANCHISE OFFER

The Soraya franchise offers the opportunity to open a premium restaurant that combines a proven business model with a unique culinary concept. You gain access to exclusive recipes, a team of professionals, world-class branding, and full support at every stage of launching and operating the restaurant.

By joining Soraya, you step into the world of a prestigious premium brand, inviting your guests on an extraordinary journey through the flavors and elegance of Persian cuisine, and creating a restaurant that becomes a beacon for those who cherish taste, beauty, and timeless sophistication.

Starting Investment From: From £1,300,000.
Initial Franchise Fee: From £100,000.
Ongoing Royality Fee: 6% of gross sales.
Marketing / Advertising Fee: Indicative / to be confirmed.
Average Annual Turnover (Per Unit): £3,500,000 - £4,500,000.
Target EBITDA Margin: 20% - 25% (mature locations).

About us

When we envisioned our restaurant, we didn't want to create just a place to eat. We wanted a place where everyone could feel the soul of Persia - its rich history, the aromas of its spices, and the warmth of its hospitality.

The name Soraya was chosen deliberately. It evokes stars, wonder, and beauty - those rare moments when everything feels possible. We drew inspiration from the image of royal grace and kindness - the legendary Princess Soraya of Iran, whose presence embodied elegance, strength, and a gentle heart.

Every dish in our restaurant is a small journey: saffron-scented rice, marinated kebabs, fresh herbs, and sweet-and-sour sauces - all crafted to evoke memories of home, the joy of gathering around the table, and the celebration of life.

Soraya is more than a restaurant. It is an invitation to discover the magic of Persia, where every guest becomes part of the story, and every moment shines like a star guiding us toward beauty, harmony, and warmth.