SORAYA Modern Persian Fine Dining Franchise

Abu Dhabi Born. London Team. Persian Inspired.

Soraya was never intended to be just a place to eat. It was conceived as a space where people come together; where food carries memory, and the table becomes the centre of it all. Rooted in Persian culinary traditions – its rich history, the aromas of its spices, and the warmth of its hospitality – the restaurant draws on the depth of the cuisine while presenting it through a modern, considered lens.

The name of our restaurant was born not from marketing, but from memory, light, and love. Soraya symbolizes radiance, beauty, and celestial light and has been adopted by many cultures

The name itself comes from something more personal than marketing. Soraya is derived from the Persian word for the Pleiades — a cluster of stars — long associated with light, guidance, and quiet presence. It reflects the spirit of the restaurant: composed, warm, and quietly confident, with a sense of connection that extends beyond the table. We drew inspiration from the image of royal grace and kindness, embodying elegance, strength, and a gentle heart.

The menu is built around familiarity and depth. Saffron-led rice, charcoal-grilled meats, fresh herbs, and balanced, layered sauces. Dishes are designed to be shared, encouraging a natural rhythm at the table — one that feels instinctive rather than staged.

Soraya is not about spectacle. It is about atmosphere, memory, and the understated generosity of Middle Eastern hospitality. Each guest steps into a space shaped by warmth, intention, and a sense of occasion that unfolds slowly.

Detailed franchise description

Mission
To create restaurants where food, atmosphere, and service come together with clarity and intention, offering experiences that feel both elevated and instinctive to the guest.

Value
Soraya is built on attention to detail, consistency, and a strong sense of identity. From sourcing and preparation to design and service, every element is considered to ensure a cohesive and enduring guest experience.

The Team
Soraya is shaped by a team that understands both craft and context. Chefs focus on precision and balance, while front-of-house teams prioritise ease, awareness, and natural hospitality. Service is intuitive rather than performative, creating an environment that feels confident and well-paced.

Franchise offer

The Soraya franchise is designed for partners looking to introduce a premium, design-led dining concept into their market. It combines a clear operational framework and a proven business model with a defined creative direction, allowing each location to feel consistent while adapting to its surroundings.

Franchise partners gain access to a complete system covering menu development, design, brand direction, and operational structure — ensuring each opening is delivered with clarity and consistency. This allows partners to create a restaurant that becomes a beacon for those who cherish taste, beauty, and timeless hospitality.

Franchise characteristics

• Financing assistance
• Training provided
• Part-time or full-time
• Home-based

How much does the Soraya franchise cost?

Initial investment: From £1,300,000
Royalties: 6% of gross sales.
Franchise fee: From £200,000-£250,000

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Business model

• Marketing / Advertising Fee: Indicative / to be confirmed
• Average Annual Turnover (Per Unit): £3,500,000 - £4,500,000
• Target EBITDA Margin: 20% - 25% (mature locations)

Franchise advantages

5 years franchise. Agreement

1. High Revenue Potential
2. Strong Premium Brand
3. Training Program
4. Turnkey Design & Interior Concept
5. Marketing Support
6. Ongoing Support
7. Signature Menu & Exclusive Recipes
8. Full Operational Support
9. Strong team

Expert Support

• Brand Onboarding & Launch Support
  We provide comprehensive guidance throughout the entire onboarding process, ensuring every step -from signing the franchise agreement to the grand opening - is smooth and efficient.
• Location Strategy
  Our Location Strategy provides franchisees with comprehensive, expert guidance to select, evaluate, and optimize every potential site, ensuring it embodies the essence of the Soraya brand.
• Signature Interior Design
  At Soraya, the interior is not just a backdrop - it is an integral part of the dining experience, reflecting the elegance, sophistication, and rich cultural heritage of Persia.
• Kitchen & Bar Standards
  Culinary excellence and refined beverage service are at the heart of Soraya's premium brand.
• Recruitment Assistance
  At Soraya, the caliber of your team is central to delivering the premium dining experience that defines our brand. Our Recruitment Assistance program provides franchisees with expert guidance, tools, and support to build a highly skilled, motivated, and brand-aligned workforce from day one.
• Staff Training Program
  The hallmark of Soraya's premium dining experience is a highly skilled, professional team. Our Staff Training Program ensures every team member is equipped with the techniques, knowledge, and dedication required to deliver consistent excellence.
• Pre-Opening Marketing
  Consistency, precision, and excellence define Soraya's premium dining experience. The Operational Manuals equip franchisees with detailed, practical guidance to operate the restaurant flawlessly, guaranteeing uniform quality, service, and atmosphere across all locations.
• Operational Manuals
  At Soraya, consistency, efficiency, and excellence are the foundations of a premium dining experience. Our Operational Manuals provide franchisees with a complete, step-by-step guide to running the restaurant according to Soraya's high standards.
• Approved Premium Suppliers
  Delivering Soraya's signature premium dining experience begins with sourcing the finest ingredients, beverages, and materials.
• Continuous Operational Support
  Ensuring every Soraya franchise thrives requires ongoing support and oversight. Through our Continuous Operational Support program, franchisees receive professional guidance, performance monitoring, and resources to uphold operational efficiency, brand standards, and exceptional guest experiences throughout the restaurant's lifetime.
• Menu Development
  The menu at Soraya embodies the essence of Persian culinary heritage, blending tradition, flavor, and sophistication. Through our Menu Development program, franchisees offer a refined, high-quality selection of dishes and drinks that captivate guests and uphold the brand's standards at every location.
• Brand Marketing Support
  The success of each Soraya franchise relies on a cohesive and distinguished brand presence.
• Technology Setup
  Technology is at the heart of Soraya's commitment to seamless operations and exceptional dining.
• Exclusive Territory Rights
  We understand that location and exclusivity drive franchise performance. Soraya's Exclusive Territory Rights program ensures each franchise benefits from a clearly defined geographic area, safeguarding market opportunities and fostering growth.