Swig is a drive-thru “dirty soda” concept known for customizable sodas, lemonades, refreshers, energy drinks, and cookies. The swig franchise emphasizes fast throughput, daypart demand (late morning, after-school, evening), and a compact footprint that focuses on queue speed over dine-in seating.
What is the Swig franchise
The swig franchise operates pad-site or end-cap locations with drive-thru as the core service model. The offer centers on flavored syrups, creams, purees, pebble ice, and simple treat add-ons, supported by standardized recipes, POS, headsets, and a streamlined back-of-house. Growth is driven by territory development with strong retail visibility and convenient ingress/egress near schools, residential density, and commuter routes.
Swig franchise cost & fees
| Item | Amount / Range | Notes |
|---|---|---|
| Initial Franchise Fee | $39,500 | One-time at signing |
| Total Initial Investment | $505,000 – $1,118,000 | Build-out, equipment, opening costs, working capital |
| Royalty | 7% of gross sales | Ongoing fee |
| Brand/Marketing Fund | 2% of gross sales | National/brand marketing contribution |
| Grand Opening Marketing | $30,000 – $35,000 | Launch campaign |
| Signs | $18,000 – $25,000 | Exterior/interior |
| POS/Hardware/Software | $12,000 – $18,500 | Terminals, peripherals, licenses |
| Equipment/Fixtures/Decor/Supplies | $78,500 – $115,000 | Beverage line, smallwares, FOH |
| Real Estate Improvements | $260,000 – $700,000 | Construction & finishes |
| Rent (deposit + ~3 months) | $6,400 – $33,000 | Market-dependent |
| Opening Inventory | $8,500 – $15,000 | Beverages, packaging, merchandise |
| Initial Training | $3,000 – $10,000 | Travel and training costs |
| Additional Funds (3 months) | $30,000 – $45,000 | Payroll and ramp-up cushion |
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Footprint, build-out & staffing
- Site type: drive-thru pad or high-visibility end-cap; focus on access and stacking room for cars.
- Back-of-house: syrup stations, cold storage, ice, carbonation, simple prep; minimal cookline.
- Typical team: 1 GM/manager plus shift leads and cross-trained baristas/cashiers; heavier staffing in school-adjacent peaks.
- Throughput drivers: headset discipline, POS speed, pre-batch where allowed, clear lane signage, LTO programming to shape demand.
Training & support
Swig provides site selection guidance, architectural standards, equipment specs, initial training for owners and managers, opening playbooks, and marketing toolkits. Ongoing support covers operations, product updates, and promotional calendars to drive repeat visits and tickets.
Steps to open
- Discovery & FDD review — validate territory, capital plan, and timing.
- Site selection & LOI — traffic counts, visibility, access, stacking, co-tenancy.
- Design & build-out — construction, equipment ordering, signage, IT/POS.
- Hiring & training — manager onboarding, crew certification, pre-opening rehearsals.
- Grand opening — funded launch plan, local partnerships, offer cadence.
- Scale & optimize — add catering and LTOs, tighten labor/COGS, consider multi-unit development.
Swig Franchise Info:https://swigdrinks.com/franchising
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Starting investments from:$505,000
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Company type:Cafe
- Year company was founded:2010
- Corporate address:989 E Tabernacle St, Saint George, Utah, 84770, USA
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