BE FLEX Franchise For Sale

About the brand «BE FLEX»

BE FLEX is a chain of stretching and fitness studios that offers the most popular trends: TRX, yoga, Pole Dance, barre, stretching, Pilates, and modern dance trends.

Today, BE FLEX is a successfully growing business with a wide customer base and its own brand of sportswear. This shows that the brand has earned consumers’ trust and found its audience.

We are actively growing and developing:

• 2 own studios
• 16 most popular sports directions
• Target audience: ages 6 to 45+

We have a lot of experience, and we value our reputation, so we have done everything to ensure everyone can find a direction to their liking in our studio. They come back to us for the pleasure of their own body!

BE FLEX is the choice of those who appreciate training in comfort and training without pain! 95% of clients come to a trial session and become our regular visitors.

Strengths of the BE FLEX stretching and fitness studio:

• Comprehensive, individualized approach to clients.
• The team of trainers unlocks the potential of each student, providing exercises tailored to their fitness level.

Classes are held for pleasure and with maximum benefits for health and maintaining physical fitness.

The BE FLEX coaching staff are professional athletes, gymnasts, dancers, and ballet artists who have the appropriate education and coaching qualifications to teach effectively and help achieve athletic goals. Each coach strives to create a comfortable and supportive atmosphere so clients can enjoy their training to the fullest. We have assembled the best team and are proud that our coaches lead the different areas at the highest level.

Maria, one of the founders of the studio, has dedicated her whole life to dance, is an active teacher, and knows all processes from the inside. Daria — co-founder of BE FLEX — helped Maria at all stages of formation and continues to be involved in scaling and development. Daria is a well-known blogger with an account of 300,000 subscribers.

Now the company is moving to a new stage and starting to sell franchises. We are looking for enterprising entrepreneurs who share our values, are ready to develop with a strong brand, and are willing to do business under the franchise model.

We set up our own business in the field of sports services. We opened two stretching and fitness studios that are successful and bring in stable income. We have carefully studied market needs and the target audience. We understand what is important to clients when choosing a sports studio and offer them what they are looking for.

Now we are ready to share our experience and expertise:

• We will help you open a stretching and fitness studio under the BE FLEX brand.
• We will guide you through all stages until you reach the planned indicators.
• We will provide ongoing support to franchisees after opening.

We have big plans to expand the BE FLEX network worldwide through franchising. In this way, we will be able to help everyone who wants to join sports by providing high-level fitness services. Together with you, we will achieve this quickly and efficiently!

Why it is more profitable to start a business with the support of professionals than on your own:

1. Recognizable brand: the BE FLEX franchise has already gained customer trust and brand loyalty. This reduces the risk of starting a new business and ensures customer acquisition.
2. Support and training: the BE FLEX team provides support in the form of training, marketing materials, operating procedures, and other resources to help budding entrepreneurs quickly immerse themselves in the specifics of the business.
3. Saving time and effort: buying a franchise avoids the need to develop a business model and test the concept. Instead, you will use a ready-made and tested model, reducing the time and effort required to start a business.
4. Sharing experience: the BE FLEX franchise provides access to best practices and the experience accumulated by the franchisor. This helps you make the right decisions and improve business performance.

FRANCHISE OFFER

Investments for starting a business

Start-up investment: from 21,170 USD (including Franchise Fee)

• FANCHISE Fee — from 2,560 USD.
• Rent (2 months) — 5,430 USD
• Repair — 2,600 USD
• Sports equipment, equipment, furniture — 8,250 USD
• Marketing opening (recommended) – 1,600 USD
• Royalty: 5% (but not less than 220 USD).
• Payback period: from 12 months

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Franchise Formats

For the convenience of franchisees, we have developed three franchise formats. We will help you choose the best option based on your goals and opportunities.

1. Studio BE FLEX from 60 m² — 1 area
   Services: Stretching (group and personal training).

2. Studio BE FLEX from 120 m² — 2 areas
   Services:
   
   
   • Stretching (group and personal training)
   • TRX
   • Pole
   • Anti-gravity yoga

3. Studio BE FLEX from 300 m² — 3-4 areas
   Services:
   
   
   • Stretching (group and personal training)
   • TRX
   • Pole
   • Anti-gravity yoga
   • Massage room

What’s included in the Franchise Fee:

• Brand — the right to work under the BE FLEX brand.
• Corporate style — guidelines for trademark use, a ready and constantly updated brand book, and developed creatives and layouts for advertising campaigns.
• Individual design project of the studio — a general design project of the premises, a list of necessary equipment, and renovation recommendations.
• Premises selection — how to choose the right premises plus a selection checklist.
• Legal and accounting support — advice on registering a legal entity and choosing a taxation system.
• Business processes — detailed opening plan, financial model, and guidance on organizing the studio.
• Staff — assistance in selecting and training trainers; team formation and staff motivation system.
• Website — placement of franchisees on the BE FLEX website and social networks.
• Lead generation — attracting incoming applications and booking the first clients.
• Call center — processing incoming leads for the first three months (a month before opening and two months after).
• BE FLEX accounting system — data security and constant access to data.
• Mobile App — online schedule and client personal account.

Training and support

Support for franchisees after opening:

• Full support at all stages
• Dedicated manager for all questions
• Business manual — the franchisee’s book describing operational situations and how to resolve them
• Team building
• Regular training to improve the professional skills of administrators and coaches
• Organization of joint marketing activities, participation in festivals and events
• Franchisee meetings, team building, motivation to grow performance and scale the business together with the BE FLEX head-office team
• Support on social networks

How much does the BE FLEX franchise cost?

BE FLEX has a franchise fee ranging from $2,560, with a total initial investment from $21,170.

Initial Investment: from $21,170
Payback period: from 12 months
Royalties: 5%
Franchise fees: from $2,560
Other current payments: none

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BUSINESS MODEL

What you will earn:

• Functional training
• TRX
• Yoga
• Pole Dance
• Barre
• Stretching/Aerostretching
• Pilates
• Dance
• Anti-gravity yoga

Studio concept:

• Area: from 60 to 300 m²
• Location: business centers, residential complexes, freestanding studio
• Equipment: TRX, BOSU, dumbbells, resistance bands, mats, pole, silks
• Atmosphere: training without pain or stress

Additional opportunities to scale your business and make money:

• Increase turnover by launching a massage parlor
• Earn additional income from children’s training

Become part of our team and we’ll help:

— Minimize risks.
We will provide detailed information about our business, answer any questions, and help at all stages.

— Find a location for your studio.
We will help you find the best space that meets all requirements and assess the lease for flexibility and attractive terms.

— Train the coaching staff.
We will teach how to communicate with clients, conduct professional training, and certify trainers.

— Attract clients and build out the work with them.
We have tested and implemented many marketing tools and are fully responsible for attracting clients for our franchise partners from day one of the studio.

FRANCHISE ADVANTAGES

• The niche offers great opportunities for building and developing your own business.
• Individual work with each franchisee.
• BE FLEX Stretching and Fitness Studio is a brand with a reputation; when we open each new branch, we take responsibility for its success and results.
• Partners receive not only knowledge and instructions but also build real business skills.
• Simple premises requirements; no expensive inventory.
• In-demand services ensure constant demand from “hot” clients.
• Wide target audience — from 6 to 45+ years old.
• We share the standards of our proprietary training programs.
• Opportunity to scale further by increasing the area and adding new zones.
• By launching a franchise, you significantly save time and money on developing a new product.

We will provide tested business processes and eliminate the risks associated with starting a business from scratch.

SUCCESS STORY

Maria is the founder and teacher of BE FLEX. Maria has dedicated her whole life to dance classes, worked as an event organizer and teacher-choreographer in an inclusive art collective. In 2019, Maria re-qualified and trained as a coach.

Daria is the founder of BE FLEX. Daria has two diplomas in economics and work experience in government structures. She helped Maria at all stages of the studio’s development and continues to be involved in scaling and developing the BE FLEX network. In the company, she is responsible for planning and cost optimization.

During the pandemic, Maria, along with her sister, stayed isolated at home. To continue their professional activities, they started online fitness on social networks. The idea to open their own studio — a modern space for women — appeared. They began to analyze competitors, popular fitness trends, and created a business plan for their unique product.

At first, they decided to open a franchise studio. As it was their first joint business, there were many fears and concerns about organizational activities. Maria and Daria worked under a franchise for a year and, having gained experience, chose to build their own unique brand. After another year, the BE FLEX chain of stretching and fitness studios launched its own brand of sportswear and expanded its business lines. Now two BE FLEX studios have opened and are operating successfully.