Heyday is a modern, facial-only studio model that strips away full-service spa complexity and focuses on one high-demand category: professional facials delivered by licensed estheticians. The heyday franchise leans on tight operating playbooks, membership-driven retention, and a curated retail wall that lifts average ticket sales without slowing the service flow.
What is the heyday franchise
Unlike mixed-menu spas, the heyday franchise concentrates operations around standardized facial services and targeted add-ons. The guest journey is intentionally simple: quick check-in, on-time service start, treatment based on skin assessment, and a guided checkout where retail recommendations and memberships are presented. By narrowing to a single core service, owners can optimize room turns, staffing, and product logistics, while still offering enough personalization through protocols and boosters.
Heyday franchise cost & fees
| Cost Item | Amount / Range | Notes |
|---|---|---|
| Franchise Fee | $60,000 | One-time at signing |
| Shop Development Services | $53,000 | Design/PM & brand standards |
| Franchise Administration | $17,000–$25,300 | Filings, onboarding, compliance |
| Architect/Engineer/Permits/Licenses | $46,500–$56,500 | Professional approvals |
| Leasehold Improvements & FF&E | $545,000–$665,000 | Build-out, rooms, fixtures |
| Signage | $12,000–$22,500 | Exterior/interior |
| Market Introduction Program | $60,000–$75,000 | Funded grand opening |
| Local Grassroots Marketing | $8,500–$14,500 | Community activations |
| Opening Product, Supplies & Equipment | $84,010–$137,790 | Back-bar, devices, retail |
| Total Initial Investment | $768,300–$1,012,300 | Aggregate estimate |
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Ongoing fees
| Fee | Amount / Basis |
|---|---|
| Royalty | 7% of gross sales |
| Brand/Ad Fund | 2% of gross sales |
Candidate financials (typical)
- Liquid capital: $350,000
- Net worth: $1,000,000
Footprint & staffing
- Footprint: high-visibility, ground-floor retail with strong daytime population and accessible parking. Treatment rooms are standardized; count is sized to demand and labor availability.
- Staffing: licensed estheticians, a studio manager or lead, and front-of-house associates trained for bookings, retail, and membership conversions. Cross-training supports predictable turns and coverage for peak blocks (evenings/weekends).
- Operations focus: disciplined booking windows, back-bar replenishment routines, laundry flow, device care, and service timing that keeps room utilization high while preserving quality.
Training & support
Owners receive site criteria and lease guidance, architectural standards, and project oversight via Shop Development Services. Pre-opening includes hiring profiles, treatment protocols, device/product education, and a funded Market Introduction Program to seed early demand. Post-launch, the brand supports marketing calendars, seasonal promotions, and KPIs such as utilization, rebooking rate, retail attachment, and membership penetration.
Steps to open
- Discovery & FDD review — confirm territory, budget, and timeline; align on multi-unit potential.
- Site selection & LOI — evaluate co-tenancy, pedestrian counts, parking, and commute patterns.
- Design & build-out — finalize room count, finishes, signage, IT/POS, and back-bar layout.
- Hiring & training — recruit licensed estheticians and FOH; complete service, retail, and membership training.
- Pre-sale & launch — execute funded Market Introduction, influencer/PR outreach, and founding member offers.
- Operate & scale — optimize room turns and staffing matrix, tighten retail attachment, and plan additional units as metrics stabilize.
Heyday Skincare Franchise Info: https://franchising.heydayskincare.com/
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Starting investments from:$768,300
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Company type:Salon
- Year company was founded:2015
- Corporate address:100 Crosby Street Suite 404. New York, NY 10012, USA
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