Ultimate Ninjas is a ninja-obstacle gym concept offering classes for kids, open gym, birthday parties, day camps/seasonal camps, after-school programs, adult fitness (ULTIFIT), competitions, and private/corporate events. The franchise markets two paths (full Ultimate Ninjas location or a smaller Academy format), emphasizes year-round programming, and lists approximate facility size of ~11,000–14,000 sq ft with multiple revenue streams designed to smooth seasonality.
What the franchise is about
- Programming: structured ninja classes and curriculum, open gym, parties, camps (including school-break and summer), after-school, adult HIIT/obstacle training (ULTIFIT), events, and retail/merch add-ons.
- Customer base: primarily kids and families; also adults via ULTIFIT and corporate team-building.
- Value prop: aspirational “American Ninja Warrior” style experience, safety-led course design, and year-round engagement through memberships, sessions, and events.
Initial Investment (Single Location)
Figures reflect brand-disclosed approximations and recent FDD summaries from franchise directories. Exact costs vary by market, lease terms, build-out, and format (full site vs. Academy).
| Cost Category | Low | High | Notes |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | $45,000 | One-time on signing. |
| Real Estate / Build-Out (incl. courses & safety) | $350,000 | $650,000+ | Large-format space, custom obstacle equipment, padding, netting. |
| Furniture, Fixtures & Equipment (beyond obstacle build) | $40,000 | $90,000 | Front-of-house, party rooms, storage, smallwares. |
| Signage & Exterior Branding | $10,000 | $30,000 | City/code dependent. |
| Technology (POS, cams, booking, IT) | $10,000 | $25,000 | Hardware, install, licenses. |
| Pre-Opening Payroll / Training | $15,000 | $35,000 | Hiring and staff certification. |
| Professional Fees (A/E, permits, legal) | $8,000 | $25,000 | Varies by jurisdiction. |
| Opening Inventory / Merch / Supplies | $5,000 | $15,000 | Retail, party supplies, consumables. |
| Initial Marketing (pre-sale & grand opening) | $15,000 | $40,000 | Digital + local events. |
| Additional Funds (3 months) | $118,400 | $200,800 | Working capital cushion. |
| Total Estimated Investment | $616,400 | $736,800+ | Brand lists ~$616.4k–$736.8k; some third-party FDD summaries show higher topside ranges depending on site and scope. |
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Notes:
- The brand’s own “Franchise Options” materials cite ~$616,400–$736,800 as an approximate initial investment window for a standard launch and ~11k–14k sq ft facility size.
- Certain public FDD summaries (by third-party directories/analysts) list broader ranges for specific years and build scenarios; confirm the current Item 7 with the franchisor.
Ongoing Fees & Financial Terms
Verify current numbers in the latest franchise documents; structure may differ by format and year.
| Fee / Term | Amount / Basis | Notes |
|---|---|---|
| Royalty | 6% of gross revenues | Disclosed in brand FAQ. |
| Brand/Marketing Fund | Typically ~2% of sales | Reported by franchise directories; confirm current rate. |
| Local Marketing | As required by brand | Often a monthly minimum or % of sales. |
| Technology / Software | Varies | Booking/POS/IT subscriptions. |
| Renewal / Transfer | As per FDD | Fees and conditions apply. |
Facility, layout & staffing
- Footprint: ~11,000–14,000 sq ft for a full Ultimate Ninjas site; Academy format targets a smaller entry point.
- Zoning & build-out: high ceilings, reinforced anchoring, safety surfacing, spectator/party rooms, reception/retail.
- Team: GM/manager, coaches/instructors, birthday/camp staff, front desk; additional part-time staff in peak seasons.
Revenue streams
- Core: memberships, class packs, session-based enrollment.
- Events: birthday parties (high-margin), group/private events, school fundraisers, corporate team-building.
- Camps & programs: day camps, seasonal camps, after-school, homeschool classes.
- Adult fitness: ULTIFIT classes and programs.
- Add-ons: merchandise, concessions, special competitions.
Training & support
- Pre-opening: site selection guidance, build-out specs, equipment and safety standards, pre-sale marketing plan.
- Operations: curriculum and coach training, party/camp playbooks, waiver/safety protocols, customer service SOPs.
- Growth: marketing toolkits, calendar planning (classes/camps/events), KPIs for utilization and conversion.
Ideal owner profile
Operators with multi-unit fitness/entertainment or family attractions experience do well, but strong local marketers with community ties also fit. Useful skill sets: facility build-out/project management, hiring/coaching culture, multi-channel local marketing, and risk/safety discipline.
Steps to open
- Discovery & FDD review: validate territory, format (full site vs. Academy), and capex.
- Site selection & LOI: ceiling height, parking, demographics, school proximity, and birthday/camp demand.
- Design & build: obstacle layout, safety plan, party rooms, tech stack.
- Team & training: coach certification, service standards, sales scripts.
- Pre-sale & launch: memberships, founding offers, school outreach, community events.
- Scale: optimize class mix, birthday/camp calendar density, adult programming, and second-site planning.
Ultimate Ninjas Franchise Info:https://ultimateninjas.com/franchise/