Saudi Franchise Expo — First International Franchise exhibition

| 10.09.2025

Saudi Franchise Expo is the First International Franchise exhibition with great importance in Saudi Arabia, which offers a great business platform for international, regional and local brands seeking growth in the Saudi Market.

Entrepreneurs and aspiring business owners will have the opportunity to engage with exhibiting franchisors, displaying a wide range of products, services and franchise concepts. This show covers the fastest growing international franchises and business opportunities in different industries and at a variety of investment levels.

Saudi Franchise Expo also offers educational programs and seminars aimed at newcomers to franchising, covering topics such as franchise laws, business ownership and more.

Exhibitors Categories
Automobile Accessories	Health & beauty
Business Development & Consulting Companies	Retail
Business Services	IT & Technology
Fashion	Education
Food & Beverages	Maintenance and Cleaning
Manufacturing	Others

Facts and Figures

Exhibitors

Brands: +170
Sector: 17
Exhibiting Country: 19

Visitors

Visitor: 15,416
Country: 29
Trade visitors: 57%

Agreements

The total value of signed agreements: +500 million
The total Singned agreements during the show: +465

The role of the international Saudi Franchise Expo is achieving the goals of the Kingdoms Vision 2030

Align with the Kingdom Vision of 2030, and the National Transformation Program of 2020 and through the executive and developmental steps of kingdom to apply the vision’s items and standards, the franchise, which is backbone for supporting small and medium-sized businesses in the developed countries, will be one of the most important activities attracting those male and female entrepreneurs owning small enterprises.

In the Saudi international franchise expo, we are aiming to reach the goals and items of Kingdom Vision of 2030 as well as to support the Saudi economy through providing businesses platform for those participating in the growth of KSA of the holders of Franchise. The Expo provides consultancy and educational events and programs to develop and train male and female entrepreneurs interested in franchise.

Currently, branches of franchise in KSA has exceeded 15000 branches either in international or in foreign franchise.
The market value of franchise in Middle East and Africa is USD 30 billions, Saudi’s portion is about 50 %.
Saudi franchise sector became one of the fastest non-oil sectors in growth in KSA with an acceleration average of 27 % annually.

KSA is the largest and fastest growing market in the Middle East and GCC

The Kingdom’s global GDP ranking improved from 20th in 2016 to 17th in 2023
The non-oil GDP growth rate rose from 1.82% in 2026 to 4.93% in the first half of 2023.
1.27+ million SMEs have registered in 2023
KSA has defined an amount of three billions Saudi Riyals for lending the small enterprises aiming to provide an opportunity for ambitious entrepreneurs in order to establish their own small businesses.
Saudi Arabia is among the world's fastest growing economies. GDP per capital is expected to reach 35,215.94 US dollars, setting a new high in 2028.

Saudi Business Matchmaking Program connects trade visitors and investors with exhibitors. Buyers can schedule their meetings before the show.