Sushi Wok has completely renewed its Japanese menu lineup

| 04.10.2024

Sushi Wok, Europe's largest franchise chain of sushi bars, announces a complete renewal of its Japanese menu lineup in stores. According to the results of the first month of sales, the number of orders for some items increased by more than 100%.

A pilot project to introduce a new line of Japanese menu within two months. The company has completely revised the cooking standards, recipes and TTC, according to which the cooks work. As a result, the weight of the portions became bigger and the rolls themselves became tastier. At the same time, the company notes that due to the most balanced approach to the selection of ingredients they managed to keep the selling prices within the average price segment, in which Sushi Wok has been operating for the whole time of its existence.

Along with the new menu, a brand new packaging was also developed and introduced as part of the experiment. It simultaneously meets the needs of both customers and partners of the chain, combining improved appearance, ergonomics and ease of use. In addition, the new boxes better preserve the temperature of dishes, which positively affects their taste.

According to Sushi Wok's analytical department, the new line was positively received by guests. The number of orders for the first month of sales for some items increased by more than 100%. In a survey among new customers who ordered at Sushi Wok sushi bars in August, 78% of customers highly appreciated the taste of the new menu items, 91% - the packaging and packaging. More than 50% of guests are confident that they will re-visit Sushi Wok within a month.

«A positive customer experience in our establishments is always a priority for us, which is why we carefully monitor all standards and also keep a close eye on our partners' compliance. For several months we have been working with brand chefs to develop a new menu to meet the needs of Sushi Wok's guests, and we can already see that it has received a good response. We are sure that our guests everywhere will also positively perceive these changes», emphasizes Konstantin Sagalov, Sushi Wok's managing partner.

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