Belle You Lingerie and Clothing Brand Franchise

About the belle you Franchise

belle you designs lingerie and apparel that let every woman feel at ease in her own skin. Our creations stand out through a refined minimalist aesthetic, premium fabrics, and silhouettes tailored to flatter diverse shapes and sizes. At the heart of every piece is comfortб allowing you to move, breathe, and simply be yourself.

The belle you collection adapts to your lifestyle. Whether it’s for a romantic evening, a day full of activity, or a cozy night at home, our lingerie is designed to feel natural and effortless in every moment.

All of our pieces are crafted in Italy and Serbia, where we work exclusively with partners who share our commitment to ethical, sustainable production. Our manufacturing facilities harness solar energy, use LED lighting to reduce consumption, and apply advanced fabric-dyeing methods that minimize water use. From eco-conscious materials to plastic-free packaging made of recycled cardboard, every detail reflects our dedication to responsible fashion.

belle you franchise — develop a successful brand with us!

This year belle you celebrates 6 years on the market. We are constantly growing, and today we operate 35 stores, including one international location in Dubai. We have great business plans and do not want to stop!

If you strive for success and want to contribute to the development of our brand, you have a unique opportunity to open a belle you store in your city as part of the franchise.

The Advantages of belle you franchise

• A ready-made business model for a growing market.
• Full support at all stages of the store opening.
• Employee training and access to corporate knowledge bases.
• High level of service.
• An up-to-date product and a wide range of products, stable supplies.
• Unique content.
• Strategic partnerships, work with opinion leaders and celebrities, collaborations.

Franchise formats

• Classification of Shopping Centers: AA & AB.
• Street retail.
• Ground floor or main floor.
• A corridor with high visibility and passability of the target audience.
• Neighbors — fashion brands, cosmetics, jewelry.
• The neighbors segment is medium, medium plus, and premium.
• Store areas: Grade A+ — from 150 m2, Grade A — up to 100 m2, Grade B — up to 80 m2, Grade C — up to 50 m2.

How much does the belle you franchise cost?

Initial investment: $60,000
Royalties: 4% of revenue
Franchise fees: $6,200
Payback period: Up to 24 months

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Training and Support

Training

belle you's corporate culture offers modern approaches to learning:

• Computer-aided learning belle you Academy, a distance learning system.
• A variety of formats: videos, e-courses, books, and others.
• Online and offline trainings.
• Provision of training materials.
• Store management training.
• Providing a Franchise Manual.

Support

1. Choosing a location:
   
   
   • Recommendations for the selection of premises.
   • Evaluation of the selected location.
   • Preparation of a design project.
   • Design supervision and assistance with construction and installation.
   • Support at all stages of the store's opening.
2. Marketing support.
3. Merchandising support.
4. Working with staff:
   
   
   • Consultation in HR recruitment.
   • Instructions for hiring, adapting, and motivating employees.
   • Instructions for staff training.
   • Assistance in Staff Qualification.
5. Customer service enhancement.

Requirements for franchise buyers

Preferred franchise partners:

1. Entrepreneurs with experience in their own business.
2. A franchisee with experience in retail or fashion retail.
3. Experience in managing franchise stores.

Opening Stages

• Acquaintance and consultation on all the details of the project, calculation of the economic efficiency of the project — 2 weeks.
• The presentation and signing of the contract takes 2 weeks.
• Selection and approval of premises — until the 1st month.
• Construction and repair work - 1.5 months.
• Store opening and marketing support — 2 weeks.
• Staff training — 1 month (2 weeks before the store opens, 2 weeks after the store opens).