Crave Cookies Franchise

Crave Cookies is a premium dessert brand known for deep-dish, stuffed, and rotating-flavor cookies that are engineered to travel well and create frequent “drop” moments on social media. The Crave Cookies franchise pairs a compact store footprint with a simple, repeatable bake/finish/pack flow and strong digital ordering, giving operators multiple demand channels—walk-in, order-ahead pickup, delivery, and catering.

What is the Crave Cookies franchise

The Crave Cookies franchise is built around a limited SKU set and a tight production rhythm: thaw/proof (where applicable), bake to spec, finish, display, and pack. The menu rotates weekly to generate urgency while balancing ingredient cost and labor. Shops lean into evening and late-night demand near campuses, entertainment districts, and dense residential zones, with daytime volume from offices and neighborhood foot traffic. A visible display line and photo-ready packaging drive impulse and social shares; app and marketplace integrations extend reach without overwhelming the counter.

Crave Cookies franchise cost & fees

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Footprint, build-out & staffing

• Footprint & real estate: compact inline or end-cap dessert shop with strong visibility, convenient parking/pickup, and evening footfall; patio window or pickup shelf where layout allows.
• Back-of-house & equipment: reach-ins/freezers sized to flavor count, mixers and smallwares, sheet pans and racks, convection baking, finishing station, and a dedicated expo/pack zone so delivery handoff doesn’t slow the front counter.
• Technology: POS with order-ahead and marketplace integrations, production dashboards for bake waves, and simple loyalty to lift frequency.
• Staffing model: General Manager/lead, bakers/finishers, and cashiers/expediters; cross-training keeps teams lean at late-night peaks.
• Throughput levers: planned bake waves by daypart, strict holding/merchandising windows, pre-packed multi-cookie boxes for rush times, and order-throttling in marketplaces to protect ticket times.

Training & support

Franchisees receive site criteria, prototype plans, equipment specifications, vendor coordination, and opening checklists. Training covers bake cycles, finishing standards, food safety, display merchandising, digital order flow, and service choreography at the counter and pickup shelf. Marketing support includes launch toolkits, rotating flavor calendars, and social/content playbooks to create weekly demand spikes. Ongoing operations support focuses on labor by hour, ingredient cost control, marketplace mix, review generation, and speed/accuracy KPIs.

Steps to open

1. Discovery & planning — confirm territory scope, capital plan, and opening timeline.
2. Site selection & LOI — target evening footfall and easy pickup access; validate utilities and venting needs.
3. Design & build-out — apply the brand prototype; order equipment, signage, and POS/KDS; stage inspections and permitting.
4. Hiring & training — recruit and certify bakers/finishers and FOH; rehearse rushes with order-ahead and delivery integrations.
5. Grand opening — execute a funded launch with flavor-drop sequencing, neighborhood outreach, campus/office sampling, and loyalty sign-ups.
6. Operate & scale — tune production curves and labor to peak windows, expand catering and pre-order packs, and consider additional units as KPIs stabilize.

Crave Cookies Franchise Info: https://franchiseapp.cravecookies.com/