Mooyah Burgers Franchise

About Mooyah Burgers Franchise

Founded in 2007 in Plano, Texas, Mooyah has grown into a bold and beloved brand that combines premium quality with playful personality. With a mission rooted in serving “the best burger experience ever,” Mooyah has become synonymous with top-tier beef, crunchy fries, real ice cream shakes, and a relentless focus on guest satisfaction. For entrepreneurs looking to own a business that’s equal parts fun, flavorful, and financially promising, the Mooyah Burgers franchise offers a sizzling opportunity that continues to grow across the U.S. and abroad.

What truly sets the brand apart from other burger joints is its full customization model. Guests are encouraged to build their perfect burger from a wide range of ingredients, toppings, buns (or lettuce wraps), and sauces, creating over a million possible combinations.

Mooyah also shines in branding. From its cheeky name to its vibrant, modern restaurant design, the entire guest experience is crafted to be memorable, shareable, and family-friendly. It’s not just a place to eat, it’s a place to crave and return to.

For franchisees who want to bring crave-worthy food and feel-good vibes to their communities, the Mooyah Burgers franchise is a delicious path to business success. Backed by a bold brand, proven systems, and robust support, Mooyah makes it possible to own a restaurant that customers love, and that you’re proud to run.

Franchise Opportunity

For entrepreneurs with a passion for hospitality and an eye for profit, the Mooyah Burgers franchise represents a well-seasoned ownership opportunity. Mooyah offers both single-unit and multi-unit franchise models, with flexibility for experienced restaurateurs and first-time franchisees alike.

Whether you're looking to operate a single neighborhood grill or scale across a region with multiple locations, Mooyah’s supportive franchise infrastructure is designed to help you thrive. For those seeking a Mooyah Burgers franchise for sale, the brand's continued growth means there are exciting markets still available.

Restaurant Formats

Mooyah offers flexible restaurant formats to suit a range of environments, from suburban shopping centers to urban street fronts. Typical Mooyah restaurants range between 1,800 and 2,400 square feet and emphasize high visibility, easy accessibility, and efficient layouts.

Each location features Mooyah’s signature open kitchen design, where guests can see their burgers being made fresh on the grill. The interior branding uses bold colors, upbeat messaging, and digital menu boards to create an energetic and engaging environment.

Franchisees can choose from:

• Traditional Dine-In + Takeout Models: Ideal for busy urban and suburban hubs.
• End Cap & Inline Locations: Offering great exposure in high-traffic areas.
• Non-Traditional Venues: Airports, colleges, or travel plazas for expansion into unique markets.

How Much Does Mooyah Burgers Franchise Cost?

Launching the franchise requires a reasonable investment relative to the returns and brand potential. The total Mooyah Burgers franchise cost typically ranges from $372,525 to $1,186,124, depending on location, build-out requirements, and equipment costs. Key financial considerations include:

Initial Franchise Fee: $40,000
Royalty Fee: 6% of gross sales
Marketing Fee: 3% of gross sales (national brand fund)

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Mooyah’s franchise development team offers comprehensive guidance on site selection, lease negotiations, and construction planning to help optimize your investment from day one.

Training, Support & Brand Backing

Mooyah takes franchisee success seriously. Their robust training program equips owners and staff with everything needed to operate a high-performing location. Training covers culinary processes, customer service, branding, marketing, and leadership development.

Franchisees also benefit from:

• Site selection assistance and location analysis;
• National and local marketing campaigns;
• Real-time business analytics and digital tools;
• Field operations support;
• Grand opening strategy and launch support.

Whether you’re new to the food business or an experienced operator, the Mooyah franchise team stands behind you with expert guidance and an entrepreneurial spirit.

Profit Potential & Expansion Strategy

With an average unit volume exceeding $1 million in top-performing locations, Mooyah delivers a strong case for profit and long-term returns. The concept’s relatively low labor costs, simple menu, and high guest loyalty allow for a clean, scalable operational model.

As fast casual continues to dominate consumer dining preferences, Mooyah is well-positioned for rapid expansion. The brand is actively seeking qualified partners to grow across untapped U.S. territories, as well as in international markets with a growing appetite for quality American cuisine.

Franchisees who embrace operational excellence, community involvement, and team development are seeing strong margins and a loyal customer base. As the Mooyah footprint grows, so too does its reputation as a standout player in the premium burger segment.

Mooyah Burgers Franchise Info: https://mooyahfranchise.com/