PopUp Bagels Franchise

About the Franchise

PopUp Bagels is not just a bagel shop, it's a startup sensation redefining how people experience breakfast and artisan food. What began as a backyard pop-up in Connecticut during the pandemic quickly snowballed into a high-demand, limited-drop culinary event, amassing rave reviews and loyal fans across the East Coast. The brand's rise wasn't by accident, PopUp Bagels has reimagined the bagel not just as a food item, but as an experience.

At the heart of the PopUp Bagels franchise is a mission to deliver exceptional, freshly baked bagels with high-end, chef-crafted spreads in an elevated yet approachable format. The brand's motto, "Not Famous, But Known," speaks volumes about its word-of-mouth growth and underground appeal. PopUp Bagels isn't trying to be everywhere, it wants to be in the right places, creating demand through exclusivity, quality, and authenticity.

The menu is curated and minimalist, featuring bagels baked in small batches, paired with creative fillings and glazing ranging from traditional cream cheese to butter or spicy chili. It’s a perfect fusion of old-school craft and modern taste, ideal for foodies who crave both nostalgia and novelty.

Becoming a PopUp Bagels franchise owner is more than just opening a store, it’s joining a movement. It’s a business powered by scarcity, story, and community. You won’t just be selling bagels; you’ll be delivering a moment that customers plan their weekends around. This is a rare chance to ride the wave of a trending brand while gaining the structure and support of an established franchise system.

Operating Model of PopUp Bagels Franchise

PopUp Bagels operates on a streamlined, scalable franchise model designed to maximize buzz and minimize operational friction. The model centers around two components:

Drop Model: The brand's signature pre-order model builds anticipation. Customers place orders online and pick them up at specific locations, creating exclusivity and urgency. This keeps overhead low while optimizing sales volume.

Retail Model: Permanent or semi-permanent brick-and-mortar spaces deliver the brand's signature breakfast experience to walk-in customers, creating community anchors in neighborhoods ripe for artisanal offerings.

The model is built for high-impact, low-complexity execution. PopUp Bagels franchise owners benefit from centralized dough production, digital ordering systems, and national marketing support that drives brand awareness and customer retention.

Franchisee Qualifications

To thrive with the PopUp Bagels franchise, ideal candidates should have:

1. Passion for quality food and artisanal experiences;
2. Background in business, sales, or hospitality (preferred but not required);
3. Strong local knowledge of their territory;
4. Ability to manage teams and uphold brand standards;
5. Solid customer service mindset;
6. Entrepreneurial spirit with a commitment to growth;
7. Financial capacity to meet investment requirements;
8. Alignment with PopUp Bagels’ mission, brand, and cultural vibe.

How Much Does It Cost?

The PopUp Bagels franchise cost reflects the brand’s premium positioning and smart operational design. Here’s a breakdown:

Franchise Fee: $35,000
Total Investment: $330,100-$810,150
Ongoing Royalty Fee: 6% of gross revenues
Marketing Fee: 2% contributions

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The franchise agreement covers a protected territory, access to proprietary recipes, startup assistance, and robust ongoing support to help you grow efficiently.

Growth Opportunities

The PopUp Bagels franchise has built-in momentum. As a franchisee, you tap into an active, buzz-driven market while benefiting from strategic partnership and national brand elevation. Expansion potential includes:

• Multi-unit growth within a defined territory;
• Pop-up activations at seasonal markets, events, and local venues;
• Retail partnerships with gourmet grocers or food halls;
• Mobile bagel drops to expand reach without traditional overhead;
• Collaborations with chefs or influencers to expand menu and local relevance.

With the brand’s fan-following, each new location adds to a growing network of crave-worthy, community-based experiences.

PopUp Bagels Info: https://www.popupbagels.com/