Press Waffle Co Franchise

About the Press Waffle Co Franchise

Born from a simple food truck concept and a deep love for European-style waffles, Press Waffle Co franchise company has rapidly transformed into one of the most innovative and beloved boutique dessert brands in the United States. Established by brothers Bryan and Caleb Lewis, the Press Waffle Co story began with a trip to Europe, where they fell in love with the crispy-yet-fluffy Liege waffle. What followed was a relentless mission: to bring that same authentic flavor, made from real dough, not batter, to American customers, and to do it with flair, flavor, and a smile.

Today, the brand stands as a modern cafe-style dessert destination, combining traditional craftsmanship with Instagram-worthy presentation. The mission is simple but ambitious: to redefine American dessert culture through handcrafted waffles and unforgettable experiences.

Product Uniqueness

The menu is what sets Press Waffle Co apart in a crowded food and sweets industry. These are not your ordinary waffles. Made from a proprietary dough recipe using imported Belgian pearl sugar, each waffle is a rich, caramelized treat that serves as the foundation for a customizable culinary experience. Customers can top them with anything from fresh strawberries and Nutella to savory options like bacon and brie.

This balance of indulgent sweets and gourmet presentation elevates the brand beyond a typical dessert shop, it’s a full-fledged food experience. Whether it's breakfast, brunch, dessert, or a late-night snack, there's always a reason to visit the Press Waffle Co cafe.

Franchise Model and Formats

The Press Waffle Co franchise offers multiple formats to fit a variety of locations and ownership goals. From full-service standalone cafes to efficient kiosk-style setups within food halls, airports, or shopping centers, the brand is designed for flexible business operation.

Franchisees can choose between:

• Full Cafe Model: A sit-down concept that includes a broad menu and beverage offerings.
• Kiosk or Inline Models: Ideal for malls, entertainment venues, or co-branded food halls.
• Mobile Units/Food Trailers: Great for festivals, events, or testing new markets.

This multi-format approach makes startup planning easier and more adaptable based on the market's needs.

Franchise Advantages

Proven Concept: Featured on Shark Tank and expanded successfully across multiple states.

Customizable Formats: From kiosks to full cafes, choose a model that fits your location and budget.

Unique Product Offering: A one-of-a-kind, dough-based waffle product that’s both crave-worthy and premium.

Efficient Training Program: Comprehensive training ensures franchisees and staff are fully equipped for quality service and production.

Marketing Support: National brand recognition with regional marketing assistance.

Turnkey Operations: From application to startup, support is offered at every stage of ownership.

How Much Does it Cost?

For entrepreneurs wondering how much is a Press Waffle franchise, here’s a breakdown of the expected investment and fees:

Initial Investment: Ranges from $188,350 to $497,3000, depending on location and format
Franchise Fee: $35,000
Royalty Fee: 2-6% of gross sales
Marketing Fee: 1-2% for brand-wide campaigns

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Press Waffle Co franchise cost will vary depending on whether you're launching a mobile unit, kiosk, or full cafe.

Franchisees are encouraged to explore pricing options for equipment, build-out, and location lease terms. The company also offers guidance on third-party financing or loan options to help ease the path to ownership.

Growth Potential of Press Waffle Co Franchise

The brand is positioned for aggressive national expansion. With successful locations already operating in major markets and travel hubs, the brand is eyeing untapped territories across suburban neighborhoods, college towns, and destination cities.

As more consumers seek unique sweets experiences that go beyond the cookie-cutter cafe, Press Waffle Co franchise continues to attract attention from entrepreneurs seeking strong returns on a scalable, high-demand concept. Whether you're looking to operate a single unit or build a multi-location footprint, the brand offers franchisees room to grow.

With a streamlined application process and a committed franchise support team, now is the time to join a brand that’s redefining dessert and business.

Whether you’re a food-loving entrepreneur or an investor seeking a sweet niche with strong upside, the Press Waffle Co franchise is a delicious step toward success. From startup to returns, training to expansion, the opportunity is hot off the iron and ready to serve.

Press Waffle Co Info: https://www.presswaffleco.com/