The influence of technologies in franchising
With the development of digital technologies and the appearance of various online tools, the franchising industry has started to change significantly. Many brands have implemented innovative solutions to adapt to new realities and meet customers’ preferences. So, how exactly digital technologies have changed the way franchise organizations operate?
Well, many business processes have become automated, which has made the lives of both the franchisor and franchisees easier. Many companies have developed their own software that helps franchise owners with management, accounting, and scheduling. Thus, marketing strategies have become more elaborate. Today, there are more resources than ever to promote business. Various websites, social networks, forums, search engines have become platforms for advertising brands.
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