Creams Cafe Franchise

About the Creams Cafe Franchise

Creams Cafe is the UK’s largest dessert restaurant brand. Since its launch in 2008, the company has turned indulgence into an experience, combining vibrant flavours, playful presentation, and a lively atmosphere that makes desserts the main event.

The menu covers a broad spectrum of treats: freshly made waffles and crêpes, hot puddings, gelato sundaes, innovative doughnut creations, and a wide choice of plant-based options. Beyond desserts, guests can enjoy savoury twists such as hot pockets or popcorn chicken waffle bites — a UK-exclusive innovation from Creams.

At the heart of the concept is Creams’ own gelato, produced daily at its London facilities using carefully sourced Italian ingredients. Each year, the brand welcomes more than 4 million customers, serving over 50 million scoops of gelato and around 1 million milkshakes.

Franchise Characteristics:

• Assistance with financing options
• Comprehensive training and onboarding
• Suitable for both full-time operators and part-time involvement
• Strong fit for food & beverage professionals
• Active, hands-on business management model
• Ongoing marketing and promotional support
• Menu development and local adaptation
• Commercial planning guidance

Franchise offer

Franchisees signing multi-unit development agreements can access enhanced commercial incentives and tailored financial benefits.

Detailed franchise description

Creams Cafe focuses on premium quality and innovative recipes. Franchise partners are supported in setting up local gelato production, which secures strong margins and higher EBITDA contributions.

How much does the Creams Cafe franchise cost?

Initial investment: $200,000
Royalties: 6%
Franchise fees: $25,000
Average monthly turnover: $80,000
Payback period: 36 months

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Business model

To expand into international markets, Creams offers different entry strategies: exclusive master franchise rights, development agreements, and in certain regions (such as the UAE and Saudi Arabia), joint venture opportunities.

Franchise advantages

The brand’s commitment to creativity and quality has earned multiple awards, including:

• Best Menu Innovation — QSR Awards 2024
• Most Innovative Business — UK Hospitality Awards 2024
• Best Brand Partner — MIDAS Awards
• Best Family Restaurant — Deliveroo Restaurant Awards 2021

In addition, Savanta Research ranked Creams Cafe among the UK’s top ten most loved Eating Out brands in 2021.

Size of area

Typical outlet sizes range from 50 to 200 sq.m, with flexible formats adapted for shopping centres, high-street locations, and family-focused neighbourhoods.

Requirements to buy franchise

1. Prior food & beverage experience is desirable
2. Must pass UK anti-money laundering compliance checks