DEFY Franchise

DEFY is a large-format indoor adventure brand that blends wall-to-wall trampolines with foam pits, ninja-style obstacle elements, air tracks, stunt zones, and party/event programming. The DEFY franchise is designed for high guest throughput, diversified revenue (admissions, memberships, parties, groups, food & beverage, retail), and strict safety/operations standards that keep capacity productive across weekdays, weekends, and peak seasons.

What is the DEFY franchise

The DEFY franchise delivers a curated attractions mix built around active play and “extreme air sports.” Guests purchase timed jump sessions, upgrade with premium areas or add-ons, and book birthday parties or corporate events with hosted packages. The operating spine is utilization: session scheduling, queue control, trained floor monitors, preventive maintenance, and a calendar of promos (school breaks, fundraisers, homeschool days). Marketing leans on families with kids/teens, youth groups, and team-building, supported by social content, email offers, and local partnerships.

DEFY franchise cost & fees

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All figures reflect publicly available franchise materials and FDD summaries.

Footprint, attractions & staffing

• Footprint & build-out: large-format indoor box with clear spans for trampolines and stunt features, spectator/party rooms, reception and merch counter, café/refreshments, storage and maintenance zones. Construction focuses on structural anchoring, impact attenuation, elevated platforms, netting, foam/air systems, and circulation that supports safe supervision and fast turns between sessions.
• Attractions mix: interconnected trampolines, foam pits/air bags, stunt jump, dodgeball courts, basketball dunk lanes, ninja/parkour-inspired elements, climbing or slackline features where allowed. Mix can be tuned to market and ceiling height.
• Team model: General Manager, Operations/Floor Leads, trained Court Monitors, Party Hosts, Front Desk, and part-time event staff. Staffing flexes to peak dayparts (after-school, weekends, holidays) with cross-training for party turns and quick resets.
• Revenue drivers: timed admissions and memberships; birthday and group events with tiered rooms and F&B; field trips and fundraisers; branded merchandise and socks; café attachment to increase per-cap spend.

Training & support

• Pre-opening: real estate guidance and site criteria, prototype plans, equipment/vendor coordination, pre-sale marketing calendar, and hiring profiles.
• Opening & operations: safety protocols and inspection routines, court monitoring standards, incident reporting, party/event playbooks, cash/stock controls, and POS workflows for timed sessions and group bookings.
• Growth toolkit: KPI dashboards (utilization, average per-capita, party yield, membership penetration), seasonal campaign templates, and best practices for school/rec partnerships and corporate events.

Steps to open

1. Discovery & planning — align on target DMA, capital plan, and development schedule.
2. Site selection & LOI — prioritize high-visibility boxes with ample parking, ceiling height, and traffic patterns that support weekend peaks.
3. Design & build-out — apply prototype layouts; coordinate trampolines/air systems, platforms, netting, and safety surfacing; order FF&E and POS.
4. Hiring & training — recruit GM/leads, onboard Court Monitors and Party Hosts, certify safety and guest-flow procedures.
5. Pre-sale & launch — run founding promotions, school and community outreach, and preview nights to seed reviews.
6. Operate & scale — optimize session cadence and party blocks, expand B2B/corporate bookings, refine labor by hour, and evaluate additional units under multi-unit rights.

DEFY Franchise Info: https://defy.com/