Franchise Ojo Sunglasses - the most successful chain of sunglasses in Cyprus

OJO SUNGLASSES logo

Description of the Franchise Ojo Sunglasses - the most successful chain of sunglasses in Cyprus

The OJO Sunglasses franchise is hard to beat. Due to our unique business philosophy of quality and fashion in high class retail shops, we have become the most successful chain of sunglasses in our country of origin (Cyprus) in just 5 short years. With already having exceeded our 2017 goal of 41 locations internationally, we are now on track to expand our brand presence in Greece, Cyprus, Romania, Lebanon and Malta.

Our aim today is to take full advantage of the business experience we have gained in order to successfully penetrate and succeed in the whole of Europe and other parts of the world. Most of our franchisees have already invested in more than one store because they have identified our brand to be highly profitable, very competitive, while at the same time, totally committed to superior quality, high fashion, professional and friendly service in our “State of the Art” retail stores.



OVER 100 YEARS OF ACCUMULATED BUSINESS EXPERIENCE


Privately owned and under the leadership of its founder and managing director, Nicos Mesolongitis, the OJO Sunglasses management team comes with over 100 years of accumulated retail and business experience.
This has resulted in the company’s unparalleled growth and aggressive expansion in 5 countries within a short period of just 5 years.
OJO’s relative accumulated revenue across the chain has made it the only dominant sunglasses retail chain of its kind in Cyprus and Greece. Maintaining its strong and reputable brand name in these countries, OJO’s franchisees can enjoy continued chain wide growth similar to the strongest fashion orientated retail chains in the world.

OJO RADIO


OJO radio is a free “on line” private radio station (via e-radio and Tune-In platforms), which is managed by a specialized team of radio music experts. The OJO radio initiative achieves many objectives:
• No annoying adverts except for a short OJO ad after every 7 songs, which increases the awareness of OJO Sunglasses
• The choice of songs, carefully selected by music professionals, are especially chosen to insure that our customers enjoy mainstream, up-beat music which encourages buying psychology.
• Our selection of music played is so popular that OJO Radio has already been heard by over half a million listeners in numerous countries over the past year.
• The only music allowed to be played in OJO stores around the world must be OJO Radio.
• The choice of music also insures that our OJO employees will remain alert and energized during their days work.
 

Franchise opportunities - Ojo Sunglasses

OUR KEY TO SUCCESS

With vast managerial experience in sales, marketing, fashion and management, we have become experts in insuring that all OJO Sunglasses stores are built to perfection. We constantly take into consideration the consumers’ needs and purchasing habits, accurately identifying the perfect choice and fit of sunglasses for all our customers wherever in the world they may be.
With strong consideration towards our customers, our stores have been especially designed for the ultimate customer experience when shopping at OJO Sunglasses Stores.
Using uniquely designed back lit displays and full length mirrors, our collection of sunglasses are exhibited in a way whereby the beauty, colour and quality of each pair of OJO sunglasses are exhibited with pride.

OUR WINNING PRODUCT

The OJO Sunglasses collection comprises of over 450 styles, sub branded into CLASSIC, TREND, EVERYDAY, LIFE, JUNIOR, MAN, ACTIVE and PLATINUM, insuring that under one brand name, we cater to all tastes of fashion designs and trends.
We continually strive for product excellence by offering the latest polarized and optical technology, so as to insure that our sunglasses are not only fashionable and trendy, but are optically protective from the sun’s rays on the highest possible level, 100% UVA & UVB 400nm.
OJO Sunglasses prides itself with adapting to all internationally accepted consumer return policies, insuring the highest level of customer satisfaction and guarantees.

Franchise for Sale - Ojo Sunglasses

ON LINE SHOPPING


Our OJO sunglasses can be viewed and purchased on our OJO website, where our customers from any part of the world can be informed of our favorite styles and new arrivals. Searching is made easy by category or shape, including a description, price, option to purchase and details of delivery. ur OJO sunglasses can be viewed and purchased on our OJO website, where our customers from any part of the world can be informed of our favourite styles and new arrivals. Searching is made easy by category or shape, including a description, price, option to purchase and details of delivery.

MARKETING


“BUY ONE GET ONE FREE” IN-STORE MARKETING STRATERGY
OJO Sunglasses will share its best marketing and advertising practices with its team of franchisees.
This includes our highly successful "Buy One Get One Free" marketing campaign in all our stores.

OUR FRANCHISE VISION


Our understanding of fashion, together with our vast business experience, puts us in the best position to assist our franchisees fulfil their business expectations in the sunglasses fashion industry. Using organized strategic and pragmatic methodology, OJO Sunglasses can mentor and guide its franchisees towards becoming successful, motivated, and above all, profitable business entrepreneurs.

Privately owned and under the leadership of its founder and managing director, Nicos Mesolongitis, the OJO Sunglasses management team comes with over 100 years of accumulated retail and business experience. This has resulted in the company’s unparalleled growth and aggressive expansion in 5 countries within a short period of just 5 years.

OJO’s relative accumulated revenue across the chain has made it the only dominant sunglasses retail chain of its kind in Cyprus and Greece. Maintaining its strong and reputable brand name in these countries, OJO’s franchisees can enjoy continued chain wide growth similar to the strongest fashion orientated retail chains in the world.

Best Franchise to Open - Ojo Sunglasses


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OUR FRANCHISE OFFER

We offer you a proven user friendly and simple to run retail business system. 

We offer you a guaranteed GROSS PROFIT margin of 60%

We will assist with location approvals and lease negotiations. 

We will design your store using the most modern décor and furnishings available, together with the latest “state of the art” materials, software and hardware. 

Upon concluding the franchise agreement, every franchisee will receive a complete printed user friendly operations method.

All our franchisees are trained at our OJO franchise college in Nicosia, Cyprus. Besides the cost of flights, this 4 day training program is at no extra charge to the franchisee who can also bring up to 2 assistants. The training curriculum will cover all operational and sales aspects including: 

  • Product knowledge
  • Fashion trends
  • How to sell sunglasses
  • How to administer and manage your business
  • How to calculate your profit and loss financial margins
  • How to place orders
  • How to train your staff; How to market your business
  • How to maintain your store
  • How to give technical and after sale service 
  • and a whole lot more...

We will insure that before and after your store opening, a trained OJO representative will accompany you during your first week of training and trading. You will receive continued visits from a trained OJO representative, towards insuring that you will continually receive ongoing support in your store.


Ojo Sunglasses - Successful Franchise Business

Investments

Initial investments: from $100000.

Payback period: between 2 to 5 years.

Turnover per month: from $13000

Royalties: on request.

Franchise fee: $29800
includes full training, location approval, planning and design, opening assistance, marketing guidance, POS system, Pocket pro hand held device for online stock control and much more…

Information and full presentation is sent upon request.

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Requirements to buy franchise
  • Financially stable;
  • Business acumen;
  • Hard working.
Requirements for the room
  • High visibility;
  • High foot traffic;
  • Minimum of 35 sqm.

Franchise advantages

  • LOW SET UP COST: To set up an OJO franchise is within the reach of most franchisees.
  • STRONG CONSUMER DEMAND: During the past decade, the transition of sunglasses has moved from being mostly a pragmatic item (to prevent sun glare on our eyes), to a source of fashionable self-expression. Together with increased UV protective awareness and the fact that most people like to have a personal collection of 2 to 5 sunglasses to choose from on a daily basis, the sunglasses industry now has a very strong consumer demand. In many hot and sunny climates around the world, where summers are long and winters are short, sunglasses have become a “year round” business.
  • PROFITABILITY: OJO’s success is predominantly due to its ability to combine quality and style at affordable prices for everyone, making the OJO brand accessible to everyone. Since the OJO gross profit margin is also very attractive, well organized, motivated and cooperative OJO franchisees usually enjoy above average net profits.
  • PRICING: OJO Sunglasses has identified a niche enabling consumers to purchase high fashion quality sunglasses at prices which will always be lower than the mainstream brands. OJO will always be perceived to be the “Fashionable yet Best Quality” priced sunglasses chain in every market that it enters.
  • SIMPLE BUSINESS TO MANAGE: Managing an OJO sunglasses business is allot easier than most franchised retail businesses, which involve complicated and time consuming preparation, expensive storage conditions and a large staff to operate. At OJO sunglasses, stocks and daily business revenues are easily controlled and managed using state of the art “cloud technology”. The ordering process is almost 100% automated and the supply of new products and all other inventory requirements such as accessories and branded packaging, arrives from OJO’s central European warehouse in Cyprus. Our training is well organized and made simple for our franchisees and our marketing department is always at the disposal of our franchisees at all times.
  • VERY LITTLE REGULATION: Since sunglasses are a fashion accessory, which does not require optical eye testing on the customer, anyone can become an OJO franchisee. Due to few municipal by laws and business license requirements, the launching of an OJO Sunglasses retail business, is quick and easy.

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  • Starting investments from:
    100 000 $
  • Year company was founded
    2011
  • Franchised companies
    41
  • Owned companies
    8
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Information provided: OJO Sunglasses
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