Mr Jeff opens its 5th home delivery laundry franchise in Egypt
- The opening of the fifth Mr Jeff laundry store in Egypt forms part of Jeff’s international expansion into the country which the company embarked on in August 2019.
- Technology and data management has enabled Jeff to digitize the traditional laundry sector through an innovative business model.
- Over the last 5 years, the Spanish company has managed to expand to more than 40 countries and over 4 continents with over 2,000 stores.
Jeff, the technology company opens its 5th Mr Jeff store in Egypt, where they offer home delivery laundry and dry cleaning services. The company, focused on offering daily services for users, has opened its new store in Madinaty - Cairo.
The opening of this new store in Cairo consolidates Jeff’s international expansion strategy in Egypt that began in August 2019. Eloi Gómez, CEO of Jeff says: “opening a Jeff Store in Madinaty - Cairo is a very important milestone within our expansion strategy in Egypt. We are especially excited to start operations in Madinaty and to be able to add real value to the modern and tech-orientated population there. Soon, we will have new Jeff Stores in the region.”
Technology and data to digitize local businesses
Technology is at the very core of Jeff and it is this technology which enables traditional sectors to be fully digitized. The combination of the technological platform and the physical stores enhances Jeff’s omnichannel, increasing the demand for services which can be requested through the app, website, or in the store itself. In addition, Jeff’s technology allows you to connect with the customer when, where and however you like thanks to flexible delivery.
Technology is becoming more and more intertwined with people’s everyday services. Accessibility and convenience take precedence as an added value offered to users. Jeff embraced this trend, firstly through Mr Jeff franchises, and now with their new business lines: Beauty Jeff, Fit Jeff and Relax Jeff. These business lines all combine the best of the online and offline worlds, offering a wide variety of services tailored to customers needs which can all be accessed by simply clicking on the app.
Mr Jeff, home delivered laundry in one click
Mr Jeff relieves its customers of their washing and ironing duties, one of the most tedious household chores, by providing easily accessible services on the app. The customer only has to enter a pick up and delivery location, which can be at home or at work.
Globally, the company has over 2,000 franchises in 42 countries across its 4 lines of business. In addition to Mr Jeff, Jeff offers a line of beauty salons and hairdressers, Beauty Jeff, a chain of boutique gyms, Fit Jeff and a new line of massage centers, Relax Jeff. Each business line’s services can be requested through the Jeff app, available on iOS and Android, through the website, or in physical stores.
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