Overtime Athletics (OTA) is a youth sports enrichment franchise that partners with schools, PTOs, parks & recreation, HOAs, and community venues to deliver after-school programs, leagues, clinics, birthday parties, and camps. The model is service-based and asset-light (no large build-out), uses a fixed monthly Network Fee (instead of a % royalty), and highlights a “First 6 Months – NO FEE Payments” incentive for new U.S. franchisees. Owners build local relationships with schools and municipalities, recruit and train coaches, and run seasonal program calendars (fall/winter/spring sessions, summer camps).
What the franchise is about
- Core offering: after-school programs, camps, clinics, leagues, birthday parties, and special events for K-8 (with formats for older groups where appropriate).
- Where programs run: public/private schools, community centers, parks & rec facilities, gyms, multi-use fields, HOAs.
- Delivery model: mobile/on-site; the brand provides curriculum frameworks, coach standards, and program playbooks.
- Seasonality play: heavy summer (camps) + steady school-year sessions; calendar and partnerships smooth demand.
Initial Investment (U.S.)
Brand positions the model as a low-overhead, mobile service. Exact figures vary by market, staffing plan, vehicle needs, and local insurance/licensing. Use the current FDD for binding numbers.
| Cost Category | Low | High | Notes |
|---|---|---|---|
| Initial Franchise Fee | — | — | Disclosed in FDD / brand documents. |
| Vehicle / Transport & Storage | Low | Moderate | For gear transport; some owners repurpose existing vehicles. |
| Sports Equipment & Supplies | Balls, cones, pinnies, goals, first-aid, storage, etc. | ||
| Branded Apparel & Signage | Staff shirts, banners, tabling kits. | ||
| Technology / Admin Setup | Scheduling, registration, payment processing. | ||
| Insurance & Background Checks | Liability, workers’ comp (where applicable), coach screening. | ||
| Pre-Opening Marketing | School outreach, PTO/parks contacts, local events. | ||
| Additional Funds (3 months) | Market-dependent | Market-dependent | Working capital while building partnerships and session enrollments. |
| Total Estimated Investment | Low | Low-to-Moderate | Asset-light; no facility build-out required. |
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Notes: The brand markets a lean startup with no brick-and-mortar build-out, which keeps capex comparatively low versus gyms or studios.
Ongoing Fees & Financial Terms
Structure promoted publicly; confirm current terms in the latest FDD.
| Fee / Term | Amount / Basis | Notes |
|---|---|---|
| Network Fee | Fixed monthly fee | Replaces %-of-sales royalty. |
| Intro Incentive | First 6 Months – NO FEE Payments | New U.S. franchisees. |
| Brand/Marketing Fund | Fixed or % (brand-specified) | For national branding and toolkits. |
| Local Marketing | Monthly minimum (brand-specified) | School partnerships, digital, events. |
| Technology / Registration | As specified | Online registration/processing tools. |
| Renewal / Transfer | As per FDD | Fees and conditions apply. |
Programs, operations & staffing
- Programs: after-school blocks (once/twice weekly), seasonal clinics and leagues, school-break and summer camps, birthday parties, and one-off community events.
- Partnerships: outreach to principals, athletic directors, PTA/PTO leaders, parks & rec supervisors; proposals, certificates of insurance, and facility scheduling are standard parts of the sales cycle.
- Staffing: owner-operator or manager + part-time/seasonal coaches; all coaches background-checked and trained on safety and curriculum.
- Logistics: mobile equipment kit by sport/age group, structured lesson plans, daily attendance, incident reporting, and parent comms templates.
Training & support
- Onboarding: program curriculum, coach standards, safety protocols, pricing/packaging, registration flow, and school/parks sales playbooks.
- Marketing: toolkits for back-to-school nights, flyers, email templates for PTOs, social assets, calendar planning.
- Operations: session setup, coach scheduling, payroll workflows, weather/venue contingency plans, and camp compliance checklists.
Ideal owner profile
Community-minded operators comfortable with B2I/B2G sales (schools, districts, municipalities), youth sports organizing, and people leadership. Prior experience in camps/after-school or local government partnerships helps, but strong outreach and hiring/coaching chops are decisive.
Revenue streams
- Programs: after-school sessions, clinics, leagues.
- Camps: school-break and summer (high-capacity weeks).
- Events: birthday parties, fundraisers, field days.
- Partnerships: co-branded community activations with parks & rec and schools.
Steps to open
- Discovery & FDD review: territory mapping (schools, parks inventory, demographics) and budget.
- Launch plan: equipment kit, coach pipeline, pricing, program calendar.
- Partnership outreach: meetings with principals/PTOs/parks, facility approvals, COIs.
- Pre-sale: online registration live; back-to-school tabling, flyers, email pushes.
- Operate & scale: add sports/age bands, expand to more schools and municipalities, stack camps and parties for seasonality balance.
Overtime Athletics Franchise Info: https://www.otathletics.com/