Ample opportunities for running a business in Sweden are determined by its solid economy, good Global Peace Index and rather high standard of living. The household net adjusted disposable income per capita is $28,859 a year.
Hence, over 750 international and domestic franchise chains and over 30,000 franchisees are successfully operating their businesses in the country.The whole franchise industry employs 125,000 people and has sales of SEK 227 billion (2014) which is 6% of Swedish GDP.
Swedish franchise market is divided into many segments, about half of it belongs to retail industry, other popular sectors are restaurants and consulting services. Many international companies from the USA, Ireland, Finland, Germany, Spain, etc. have their outlets in the country. Still, there is a demand for new brands and services in the biggest cities of Sweden such as Gothenburg, Malmo and especially Stockholm.
There are several franchise laws in the country but they are very general and don`t constrain any franchise activities. However, there is stiff competition on the market. Therefore, if franchise owners are willing to enter the market, they have to offer an interesting product mix, competitive prices and new marketing approaches.
Franchise entry fee is absolutely different, for instance, one must pay SEK 145-300.000 to establish a cafe business and SEK 700 000 for opening a restaurant.
Currency: Swedish krona
Education Index (2013): 0.830
Official languages: Swedish
Per capita GDP (PPP): $49,678
Quality-of-life index (0-10): 8.02
Population: 9.903 mln
Total GDP (PPP): $498.130 billion
Ease of Doing Business Ranking, Rank: 10
Human Development Index (HDI): 0.913