Franchise Opportunities in Estonia

Attractiveness of Estonia for the development of franchise business

Estonia is a small country located in Northeastern Europe with a population of 1,316 million people, the majority of whom live in urban areas. The biggest cities of the country are Tallinn with 443,268 citizens and Tartu (101,092), the other towns have less than 100,000 inhabitants.

Estonia is seen as a country with a well-developed economy and has been recently ranked 4th freest economy in Europe. However, the average household net-adjusted disposable income per capita is USD 18 665 a year, which is lower than the OECD average of USD 30 563 a year.

Estonia is known for its cutting-edge IT sector. But the main contributors to the economy of Estonia are also e-commerce, telecommunication, transportation, construction which provides the most working places in the country; food and fishing, electronics, machinery, and chemical industry.

Franchising in Estonia has not been very popular so far. Moreover, it is effectuated under the concept of vertical restraint. And the franchising concept is built on EU regulations which says that a franchisee uses the brand name and expertise of a franchisor under a franchise agreement.

Referring to the main demands of Estonian people, experts think that the most promising franchise sectors are e-commerce related business, fast food, beauty salons, web and graphics design, computer repair and telecommunication.

Among the most favorable factors for franchising in the country are a well-educated workforce and a business-friendly tax system.

There are high investment business opportunities, as well as cheap franchises in Estonia presented for review, the choice is yours.

Felix de Wit
Official representative of Topfranchise in Europe