Southern European country, Greece has a population of 11,138,091 people, the majority of which live in urban areas. The average household net-adjusted disposable income per capita is $17 002 a year, which is quite low in comparison to the OECD average of $30 563.
The country is a popular tourist destination, the number of tourist arrivals was 3.164 million in June 2018.
It seems obvious that Greece provides many opportunities for growing home-based franchise businesses as well as for foreign brands willing to enter the market.
As for the current situation on the franchise market of Greece, there are 400 franchise systems successfully operating in the country. ¾ of them are local franchises with direct franchising, master franchise contracts are rather rare.
Though international franchises are not so many as the local ones, they are also represented on the market and up to 30% of them originate from the US.
All in all there are over 3,500 franchised outlets in Greece. The majority of them work in food retailing, car rentals, automotive products and services, beverages, clothing and footwear retailing and cosmetics.
Greece has recently successfully emerged from the financial crises which creates a lot of opportunities for profitable investment. In addition, the level of unemployment is still more than 20% which makes a good labor force resource.Browse franchise List in Greece
Currency: Euro (EUR, €)
Education Index (2015): 0,981
Official languages: Greek
Per capita GDP (PPP): $29,060
Quality-of-life index (0-10): 6,65
Population: 10,7 mln
Total GDP (PPP): $311,65 billion
Ease of Doing Business Ranking, Rank: 67
Human Development Index (HDI): 0,87