Franchise Opportunities in Ethiopia
Popular franchise directions in Ethiopia
Attractiveness of Ethiopia for the development of franchise business
Ethiopia is located in the Horn of Africa. The country is highly populated, there are 105 million inhabitants, living mostly in rural areas (approximately 80 %). The largest cities, however, are numerous and allow great business opportunities. The biggest of them are Addis Ababa (3.38 mln), Dire Dawa (440,000), Mekelle (310,436) and Gondar (207,044).
The government exploits long-term economic development strategy nowadays aimed to focus on agriculture to supply commodities for exports, domestic food supply and industrial output, and expand markets for domestic manufacturing. The strategy includes different economic reforms.
As the result of which in 2016 the government of the country enabled registration of franchises, which attracted several popular international brands to the market. There are such familiar franchise businesses successfully operating in different business sectors as Sheraton, Hilton, Marriott, Radisson Blu, and Ramada, Pizza Hut, etc. Moreover, many franchise giants are exploring the market to choose the best strategy for growing their businesses in the country.
There are some issues with product quality control, banking regulations, foreign exchange convertibility which can cause some difficulties with opening a franchise business in Ethiopia.
There are high investment business opportunities, as well as cheap franchises in Ethiopia presented for review, the choice is yours.
Indicators of Ethiopian Business Market
Capital: Addis Ababa
Currency: Birr (ETB, Br, ብር)
Education Index (2015): 0,318
Official languages: Amharic
Per capita GDP (PPP): $2,344
Quality-of-life index (0-10): -
Population: 102,4 mln
Total GDP (PPP): $220,681 billion
Ease of Doing Business Ranking, Rank: 159
Human Development Index (HDI): 0,463