Franchise Opportunities in Georgia

Attractiveness of Georgia for the development of franchise business

Georgia is situated at the crossroads of Western Asia and Eastern Europe. The population of the country reaches 3,717 million people, 59% of whom live in urban areas. The main cities of the country are Tbilisi (1,049,498 ppl), Kutaisi (178,338 ppl) and Batumi (121,806 ppl).

Georgia is also one of the most tempting tourist destinations; in 2018 up to 8.7 million tourists visited the country. Being a relatively young country, Georgia is welcoming for new investments and businesses including franchise ones. Moreover, a convenient location, sustainable growth of the economy and robust consumer demand create perfect opportunities for different franchise companies.

Franchising is gaining traction in the country. Especially popular are franchise companies operating in restaurant, tourism consultancy, old people’s nursing, health and beauty, cleaning, automotive industries. The government of the country provides support for the entrepreneurs involved in hotel industry.
Fast food and soft drinks, as well as retail trading of consumer goods, cosmetics, and apparel are represented by international franchise brands, many of them are from the USA. Franchise relationships in the country should comply with normal commercial laws.

There are high investment business opportunities, as well as cheap franchises in Georgia presented for review, the choice is yours.

Felix de Wit
Official representative of Topfranchise in Europe