An economic success story of Poland is due to the successful jump to market economy. It happened in 1989 and now the country has the sixth largest economy in the European Union in terms of nominal GDP. The household net adjusted disposable income per capita is $17,820 per year.
Franchise business is prospering in the country and consists of 74,000 franchise companies. 44% of franchisors reported the growing number of franchise locations in 2016. The biggest cities of Poland Lodz, Krakow, Wroclaw, and Poznan are the most attractive for launching franchise activities, however not very high investment amount enables franchisees to run their business in smaller cities as well.
The principal franchise sectors are services, retail, finance, grocery, food, hairdressing and education. The largest segment is gastronomy which involves 176 foreign and domestic brands. Retail sector with 154 retail brands takes the second place on the franchise market.
Online food delivery service and online sales are the most successful trends in Poland nowadays. Eating out is one more modern tendency which requires many brands with quality food and services.
Franchising has a favourable influence on the employment in the country, each franchise company provides 5-6 working places, consequently, all the market employs 460,000 Polish people.
Polish franchisees choose Polish systems, which engage 85.5% of the market, rather than foreign franchisors. To establish a franchise one needs to invest $25,000 in average.
Currency: Polish złoty
Education Index (2013): 0.825
Official languages: Polish
Per capita GDP (PPP): $29,250
Quality-of-life index (0-10): 6.66
Population: 37.95 mln
Total GDP (PPP): $1.110 trillion
Ease of Doing Business Ranking, Rank: 27
Human Development Index (HDI): 0.855