Franchise opportunities in Kenya

Attractiveness of Kenya for the development of franchise business

An African country with quite an unstable socioeconomic situation due to existing ethnic conflicts, high level of unemployment, crime and poverty. The average salary per month is $312. On the other hand, the economy of Kenya shows the largest GDP in the Eastern and Central Africa. The leading branches of economy are agriculture (especially tea and coffee production), service industry, mining, telecommunication, construction and trade. Nature reserves as well as access to the ocean provide excellent tourist opportunities. 877,602 tourists, mainly from UK, the USA, Italy and Germany visited the country in 2015.  

The largest city of Kenya is its capital Nairobi. Other significant cities include Mombasa, Nakuru, Eldoret, Kisumu and Thika.

Kenya proves to have a steadily growing franchising market. Franchise companies in Kenya are present in practically every branch of economy. The most successful franchises are in the hospitality sector as well as clothing and fuel. The growing economy has created franchise opportunities especially in such segments as restaurants, food and beverages, services, clothing leisure and recreational activities due to the reported rise of the consumer expenditure.

As franchising is still developing in the country there are no specific franchising laws adopted in Kenya. The franchise start-up cost varies by industry and is about $100,000 for food and restaurant industries, $50,000 for accounting and finance, $25,000 for business services and $10,000 for advertising and marketing.

Browse franchise List in Kenya

Indicators of Kenyan Business Market

  • Capital: Nairobi

  • Currency: Kenyan shilling

  • Education Index (2013): 0.515

  • Official languages: English, Kiswahili

  • Per capita GDP (PPP): $3,496

  • Quality-of-life index (0-10): 79

  • Population: 48.46 mln

  • Total GDP (PPP): $163.377 billion

  • Ease of Doing Business Ranking, Rank: 80

  • Gini: 42.5

  • Human Development Index (HDI): 0.555

Popular franchise directions in Kenya

List of franchises for sale in Kenya

Southern Fried Chicken franchise
Southern Fried Chicken - restaurant franchise Investment from $322,850
Jour franchise
Jour - healthy restaurant chain franchise Investment from $336,942
Tapout Fitness franchise
Tapout Fitness - martial arts franchise Investment from $130,000
RAMEN IROHA franchise
RAMEN IROHA - Ramen shop franchise Investment from $45,000
BNI franchise
BNI - Business Network International Franchise Investment from $65,000
Nutty Scientists franchise
Nutty Scientists - spectacular interactive activities franchise Investment from $45,000
9ROUND franchise
9ROUND - kickbox fitness centers franchise Investment from $
al Mamà Bistrot franchise
al Mamà Bistrot - restaurant franchise Investment from $135,000
Dietplus franchise
Dietplus - healthcare coaching franchise Investment from $56,000
Danube Home franchise
Danube Home - furniture & home accessory franchise Investment from $400,000
DetailCar franchise
DetailCar - waterless carwash franchise Investment from $9,960
KIO DA franchise
KIO DA - retail shops chain franchise Investment from $139,000
Funtopia franchise
Funtopia - family entertainment centers franchise Investment from $629,674
Dodo Pizza franchise
Dodo Pizza - pizza delivery franchise Investment from $80,000
Los Pollos franchise
Los Pollos - chicken barbecue franchise Investment from $175,980
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