Franchise opportunities in Kenya
Popular franchise directions in Kenya
Attractiveness of Kenya for the development of franchise business
An African country with quite an unstable socioeconomic situation due to existing ethnic conflicts, high level of unemployment, crime and poverty. The average salary per month is $312. On the other hand, the economy of Kenya shows the largest GDP in the Eastern and Central Africa. The leading branches of economy are agriculture (especially tea and coffee production), service industry, mining, telecommunication, construction and trade. Nature reserves as well as access to the ocean provide excellent tourist opportunities. 877,602 tourists, mainly from the UK, the USA, Italy, and Germany visited the country in 2015.
The largest city of Kenya is its capital Nairobi (3.13 mln). Other significant cities include Mombasa (915,101), Nakuru (286,411), Kisumu (259,258), Eldoret(252,061), and Thika (136,576).
Kenya proves to have a steadily growing franchising market. Franchise companies in Kenya are present in practically every branch of the economy. The most successful franchises are in the hospitality sector as well as clothing and fuel. The growing economy has created franchise opportunities, especially in such segments as restaurants, food and beverages, services, clothing leisure and recreational activities due to the reported rise of the consumer expenditure.
As franchising is still developing in the country there are no specific franchising laws adopted in Kenya. The franchise start-up cost varies by industry and is about $100,000 for food and restaurant industries, $50,000 for accounting and finance, $25,000 for business services and $10,000 for advertising and marketing.
There are high investment business opportunities, as well as cheap franchises in Kenya presented for review, the choice is yours.
Indicators of Kenyan Business Market
Currency: Kenyan shilling
Education Index (2013): 0.515
Official languages: English, Kiswahili
Per capita GDP (PPP): $3,496
Quality-of-life index (0-10): 79
Population: 48.46 mln
Total GDP (PPP): $163.377 billion
Ease of Doing Business Ranking, Rank: 80
Human Development Index (HDI): 0.555